Parle Agro Latest News and Updates

Parle Agro has been making waves in the beverage industry with its innovative and sustainable products. The company has launched a range of eco-friendly packaging solutions, including a bottle made from 100% recyclable material.

One notable example is the company's Frooti brand, which has been a staple in Indian households for decades. Frooti is a mango-flavored drink that has been a favorite among kids and adults alike since its introduction in the 1960s.

Parle Agro has also been making efforts to reduce its environmental footprint by implementing sustainable practices in its manufacturing process.

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Parle Agro operates under three major business verticals: Beverages, Water, and Foods. These verticals give the company a broad reach in the market.

The Beverages vertical includes fruit drinks, nectars, juice, and sparkling drinks. This is a significant segment for Parle Agro.

Parle Agro also produces PET preforms, which are semi-finished bottles used by various companies in the beverages, edible oil, confectionery, and pharmaceutical segments.

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The company's customers for PET preforms include companies in these industries. This diversification has helped Parle Agro expand its customer base.

Here are the three business verticals of Parle Agro:

These verticals are the core of Parle Agro's operations, and the company's success can be attributed to its focus on these areas.

Parle Agro is on a mission to double its revenue to Rs 5,000 crore by 2018. This ambitious goal is a testament to the company's growth and expansion plans.

The company's flagship brand Frooti is at the forefront of this strategy. Parle Agro is looking to boost sales from this popular brand to reach its revenue target.

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Creativeland Asia, a creative agency, is apparently on the verge of losing the Parle Agro business.

The account has been with Creativeland Asia since its founding in 2006.

The move is part of a decision by the agency's owner, Raj Kurup, and Parle Agro's chief marketing officer, Nadia Chauhan, who are also husband and wife.

They are separating, and this change is a result of that decision.

The exact reasons for the separation are not specified in the article.

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Parle Agro's profit took a hit due to the sin tax on sparkling drinks.

The company's joint managing director, Nadia Chauhan, revealed that the increased GST on Appy Fizz from 12% to 40% had a massive impact on the business.

This forced Parle Agro to reduce the serving size of their drinks to consumers.

The decision to place fruit-based, non-caffeinated sparkling drinks in the sin tax category was a major contributor to the company's financial woes.

Parle Agro has been expanding its product portfolio over the years. They offer a range of beverages, including Dhishoom Masala Soda, Bailley Safe Drink Water, and Appy Fizz Drink.

Their beverage portfolio also includes Frio Orange Drink and Refreshingly Cool Apple Drink, among others. They have a total of 8 products in the beverage category.

Their food category started with Hippo Baked Munchies in 2009 and has since expanded to offer a range of snacks in different formats.

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Parle Agro has entered the dairy segment with a new brand called Smoodh.

The company has launched flavoured milk items under the Smoodh brand.

This diversification is backed by extensive investment in modern and innovative technologies.

Parle Agro is building a robust dairy infrastructure to introduce novel products to Indian consumers.

The company said it conducted in-depth research to support this new venture.

Parle Agro is re-entering the cola market after a 20-year absence.

Parle Agro announced its re-entry into the Rs 15,000-crore cola market early next year.

The company will be launching a new product called Café Cuba, a coffee-flavoured carbonated drink.

Café Cuba will be the first product in Parle Agro's re-entry into the cola market.

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Parle Agro has been involved in several trademark disputes over the years. The company has a registered trademark for 'Appy Fizz', which it claims is being infringed upon by PepsiCo's use of 'Fizz' on 7Up packaging.

Intriguing read: The Trademark Reporter

PepsiCo has argued that 'Fizz' is a generic term for aerated drinks, denying Parle Agro's claim to a monopoly. Parle Agro has sought to prevent PepsiCo from using 'Fizz' on 7Up packaging, alleging that it creates market confusion.

The Chauhan family, who own Parle Agro, has also been involved in a dispute over the use of the Parle trademark. The family has been divided, with two factions - Parle Products and Parle Agro - locked in a legal tussle.

Additional reading: PepsiCo

The trademark battle between Parle Agro and PepsiCo is a prime example of the complexities of trademark law.

Parle Agro has been actively pursuing trademark infringement cases, including a recent dispute over the use of the 'Fizz' trademark on 7Up packaging.

The Delhi High Court has sought a response from PepsiCo India, following a complaint by Parle Agro that the use of 'Fizz' creates market confusion and infringes on their brand.

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PepsiCo has denied Parle Agro's claim, arguing that 'Fizz' is a generic term for aerated drinks and does not exclusively belong to Parle Agro.

In a separate case, PepsiCo has also dragged Parle Agro to court over the use of the 'For the Bold' tagline, claiming it infringes on their registered trademark for the Doritos nacho chips brand.

Parle Agro has been involved in several trademark disputes, including a recent case with Parle Products over the use of the Parle trademark.

The two factions of the Parle family - Parle Products and Parle Agro - have been involved in a long-standing legal tussle over the use of the Parle trademark.

Parle Agro has decided to drop the trademark from its confectionery products, but the dispute with Parle Products remains ongoing.

The trademark battle between Parle Agro and PepsiCo highlights the importance of protecting one's brand identity and the potential consequences of trademark infringement.

The National Green Tribunal (NGT) has taken a significant step towards environmental protection. NGT ordered the Central Pollution Control Board (CPCB) and the Uttar Pradesh Pollution Control Board to conduct a joint inspection of Parle Agro Private Ltd's unit in UP.

The inspection is a result of a bench headed by NGT Chairperson Justice Adarsh Kumar Goel. The inspection is expected to take place within two weeks, and a report will be submitted afterwards.

This move highlights the importance of holding companies accountable for their environmental impact. The NGT's decision sends a strong message about the need for responsible business practices.

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Parle Agro Pvt Ltd's annual revenue was a significant $882 million in 2025.

Parle Agro is targeting a substantial Rs 3,500-crore turnover by 2010-11, which is a clear indicator of the company's ambitious growth plans.

This revenue figure is a testament to the company's success in the mineral water, confectionery, and beverages businesses.

Parle Agro's target of Rs 3,500-crore turnover by 2010-11 is a significant milestone that showcases the company's commitment to growth and expansion.

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Parle Agro has been at the forefront of the Indian beverage industry, and its impact can be seen in the way the company has adapted to changing consumer preferences. One notable trend is the increasing demand for eco-friendly packaging, which Parle Agro has responded to by introducing recyclable and biodegradable packaging materials.

The company has also been successful in expanding its product portfolio to cater to diverse consumer tastes. For instance, its Frooti brand, a popular mango-flavored drink, has been a consistent favorite among Indian consumers.

Beverage companies are panicking as the July 1 ban on plastic straws nears. Parle Agro is seeking a six-month extension to implement the ban, calling it a "hasty ban" that will negatively impact businesses.

The ban will affect more than 15 companies, including Parle Agro, Coca-Cola, and Dabur, who are part of an alliance representing the beverage and packaging industries. These companies have been working together to prepare for the ban.

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Parle Agro is investing over Rs 50 crore in the next three years to implement a PET plastic waste management programme. This is a significant step towards reducing plastic waste.

As a result of the ban, beverage companies are getting creative with their packaging. Parle Agro is launching its mango juice brand Frooti in glass bottles to challenge Coca-Cola's dominance in the market.

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Rasna Group is anticipating double-digit growth due to the upcoming summer and festive seasons, including Holi and Ramadan. This growth is expected to be significant.

Both Parle Agro and Rasna Group have significant investments in Madhya Pradesh. Parle Agro has an advanced manufacturing plant for dairy products in Bhopal.

Industry sources say Shah Rukh Khan charges Rs 3.5-4 crore for a day annually for each brand endorsement.

Parle Agro is planning a significant marketing push, with a budget of Rs 150 cr set aside for advertising and distribution.

The company is likely to focus on promoting its popular brands, such as Frooti, which has seen double digit growth following its rebranding.

Frooti's success is a testament to the power of effective marketing and rebranding, and it's likely that Parle Agro will draw on this experience in its future marketing efforts.

Parle Agro plans to spend Rs 150 cr on advertising and distribution.

The company aims to boost sales of its brands, including Frooti, through targeted advertising and distribution efforts.

Frooti saw double digit growth following its rebranding, showing the potential impact of effective marketing strategies.

Parle Agro is a leading player in the country’s mineral water, confectionery, and beverage business, with a strong focus on South India.

The company's expansion plan aims to become a Rs 10,000 crore entity by 2022, indicating a significant investment in marketing and distribution efforts.

Parle Agro has a wide range of brands, including Frooti, Cafe Cuba, and others, which will benefit from the company's advertising and distribution plans.

The company's focus on South India has been a key strategy, with Parle Agro roping in Allu Arjun as the face of Frooti to target this region.

The Rs 150 cr investment in advertising and distribution will help Parle Agro reach a wider audience and increase sales of its brands.

Priyanka Chopra named Appy Fizz ambassador.

Parle Agro has appointed Priyanka Chopra as the brand ambassador for Appy Fizz.

Appy Fizz is a market leader in the country and has been growing at double digit.

This move is expected to further boost the brand's popularity.

Parle Agro has been making waves in the beverage industry with its innovative products. The company has launched India's first coffee carbonated drink, Café Cuba, which has already made a grand entry in the market.

This is part of Parle Agro's expansion into new categories and products. The company has a strong presence in over 50 countries already.

Parle Agro's foray into the Foods category began with Hippo Baked Munchies in 2009. Today, Hippo offers a range of snacks in different formats.

The company's packaged drinking water brand, Bailley, is one of the largest water brands in the country and one of the most widely available.

Here are some of Parle Agro's notable products:

Parle Agro has a long history of innovation in the beverage industry, dating back to 1984 when it was founded by Prakash Chauhan.

The company's success can be attributed to its commitment to quality and customer satisfaction, as evident in its wide range of products that cater to diverse tastes and preferences.

Prakash Chauhan's vision for Parle Agro was to create a brand that would provide healthy and tasty beverages to consumers, and he has successfully achieved this goal through his leadership and entrepreneurial spirit.

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The Chauhan family is no stranger to controversy, particularly when it comes to the Parle brand. They are currently involved in a legal tussle over the trademark.

The two factions of the Parle family - Parle Products and Parle Agro - have been at odds for a while now. It's not the first time they've locked horns over the brand.

Parle Agro has decided to drop the trademark from its confectionery products. This move has likely added fuel to the fire.

The Chauhan siblings are close to settling their row over the Parle brand. This is a welcome development, but it's unclear what the future holds for the brand.

Nadia Chauhan's business bug was bitten early on in her childhood, thanks to her father. Her father's influence likely played a significant role in shaping her future career aspirations.

Jayanti Chauhan, the only child of Parle Bisleri owner Ramesh Chauhan, considered careers in fashion and photography for five years before joining her father's business. This decision suggests that family ties can be a strong factor in career choices.

Nadia Chauhan's prep for the corner office began early, which could be a valuable lesson for those looking to advance in their careers.

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