
Spindrift Beverage Co. has a fascinating history that dates back to 2010. The company was founded by Bill Creelman, who was inspired by his love of seltzer and a desire to create a healthier alternative to traditional soda.
Spindrift's early days were marked by a focus on simplicity and quality. The company's first product was a line of seltzer waters that were made with real fruit and no artificial flavors or preservatives.
From its humble beginnings, Spindrift quickly gained a loyal following. The company's commitment to using high-quality ingredients and its innovative approach to seltzer water helped it stand out in a crowded market.
Today, Spindrift is a leading brand in the beverage industry, with a wide range of products available in stores and online.
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Product Line
Spindrift Beverage Co. offers a range of products, primarily focusing on sparkling water.
The company started by selling a line of sodas made with real fruit and cane sugar, featuring flavors like grapefruit, orange, and lemonade.
Initially, Spindrift's product line included seltzer, which is bubbly water with flavor, introduced in 2012.
By 2016, the company decided to focus solely on its sparkling water, renaming it from seltzer and giving its cans a fresh design.
Spindrift SODA is the company's newest addition to its product portfolio, launched with five flavors: Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple, and Strawberry Shortcake.
Each flavor of Spindrift SODA contains 20% not-from-concentrate juice.
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News and Updates
Spindrift Beverage Co. has raised $29.8 million in a funding round, according to an SEC filing. This brings the company's total known venture capital funding to $70 million, as reported by Crunchbase data.
Spindrift Beverage Co. is a Charlestown, Mass.-based company founded by Bill Creelman. The company is known for its sparkling waters made with real squeezed fruit, which it showcased at an event.
Spindrift Beverage Co. is part of a string of beverage brands that include entertainment or sports-related companies, such as Dos Hombres and Humm Kombucha LLC.
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News

Spindrift Beverage Co has raised $29.8 million in a funding round, according to an SEC filing.
The company was founded by Bill Creelman and has a presence alongside other beverage brands like Dos Hombres and Humm Kombucha LLC.
Spindrift showcased its sparkling waters made with real squeezed fruit at an event.
The Charlestown, Mass. company has raised $70 million in known venture capital funding to date, per Crunchbase data.
Spindrift is known for its fizzy soda and sparkling water products.
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Releases Sampler Pack
Spindrift releases a limited-edition 12-pack called the Drifter Pack: A Spindrift Tasting Experience.
This pack includes one of each of the brand's 11 flavors and two cans of the latest flavor release, Spindrift Pineapple.
The Drifter Pack is perfect for trying all the different flavors of Spindrift, especially with summer around the corner and the demand for refreshing drinks on the rise.
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Funding and Valuation
Spindrift Beverage Co. has secured a significant amount of funding to support its growth. Its total funding is $73.5M, which includes a $20.0M venture funding round in March 2018.
This substantial investment has likely played a crucial role in the company's ability to expand its operations and reach a wider audience. Spindrift Beverage Co.'s estimated annual revenue is $57.5M per year, indicating a strong revenue stream to support its growth.
Here's a breakdown of Spindrift Beverage Co.'s funding and estimated revenue per employee:
Revenue & Valuation
Spindrift Beverage Co's estimated annual revenue is a staggering $57.5M per year. This is a significant figure, indicating the company's strong financial performance.
In 2025, the company's annual revenue was $22.3 million, a notable difference from the estimated revenue. This fluctuation highlights the importance of tracking revenue over time.
Spindrift Beverage Co received $20.0M in venture funding in March 2018, a substantial investment that helped fuel the company's growth. This funding boost also contributed to the company's total funding of $73.5M.
To put the company's revenue into perspective, the estimated revenue per employee is $290,250. This means that each employee is generating a substantial amount of revenue for the company.
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Funding
Funding is a crucial step in the startup journey, and understanding the different types of funding can be overwhelming.
Equity financing is a popular choice, where investors provide capital in exchange for a percentage of ownership in the company.
Bootstrapping is a viable option for some founders, who use their own savings or revenue to fund their business.
Venture capital firms typically invest in startups with high growth potential, often in exchange for a significant equity stake.
Crowdfunding platforms allow founders to raise funds from a large number of people, typically in exchange for rewards or equity.
Government grants and subsidies can provide non-dilutive funding for startups, but often come with specific requirements and restrictions.
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The Story Behind Spindrift
Spindrift was started in 2010 by a dad named Bill Creelman, who wanted to create a healthier drink option for his family.
He named the company "Spindrift", which is a word for the spray that comes off the top of an ocean wave.
People
At Spindrift Beverage Co, the team is made up of experienced professionals who contribute to the company's success. Kevin Moran serves as the VP of Sales for the East region.
The company's accounting is managed by Lindsey Maglathlin, who oversees the financial aspects of the business. Philip Me is responsible for running the manufacturing site, ensuring everything runs smoothly and efficiently.
The sales team is led by various experienced individuals, including Shelly Haygood, who focuses on sales and culture, and Ed Thomas, who also works in sales. Jennie Kim handles the finance side of things, keeping a close eye on the company's financials.
Brian Fridholm and Brian Laridis are also part of the sales team, working to bring in new business and grow existing relationships. Gary Moore manages the operations, making sure everything runs like clockwork. Paul Deutz rounds out the sales team, bringing his expertise to the table.
Here is a list of the key team members at Spindrift Beverage Co:
The Story of
Spindrift was started in 2010 by a dad named Bill Creelman.
He created the company to make a healthier drink for his family that was better than sugary sodas.
The name "Spindrift" comes from the spray that comes off the top of an ocean wave.
Bill was inspired to create a tasty drink for his family, showing how personal experiences can lead to innovative ideas.
Spindrift announced new flavors in 2024 with a fun online video series called "Squeezed: A True Crime Podumockery."
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Marketing and Campaigns
Spindrift Beverage Co. has successfully partnered with actress Kristen Bell as its brand ambassador. She's a well-known and respected figure in the entertainment industry, which has undoubtedly helped raise awareness about the brand.
Their summer campaign is designed to accelerate the brand's awareness and distinguish itself from the competition. This is a smart move, as it allows Spindrift to stand out in a crowded market.
Spindrift Sparkling Water is made with real-squeezed fruit, making it a unique product in the industry. This sets it apart from other brands that may use artificial flavorings or preservatives.
By emphasizing its use of real-squeezed fruit, Spindrift is appealing to consumers who are looking for a healthier and more natural alternative to traditional soda.
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Frequently Asked Questions
Where is Spindrift company located?
Spindrift Beverage Co. is headquartered in Newton, MA. Our team is based in this location, where we craft our refreshing and all-natural beverages.
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