
The Massimo Zanetti Beverage Group is a leading global beverage company. It was founded in 1952 by Massimo Zanetti.
The company has a rich history of innovation and expansion. Its first product, a coffee blend, was launched in the 1950s.
Today, the company is known for its diverse portfolio of beverage brands. These include Dolce Gusto, a popular coffee machine brand, and Segafredo, a well-known coffee roaster.
The company's success can be attributed to its strategic partnerships and collaborations.
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Brands and Operations
Massimo Zanetti Beverage Group is a global leader in the production and marketing of roasted coffee, with a presence in about 110 countries. They oversee the entire value chain, from procurement to consumption.
The group operates 18 facilities across Europe, Asia, and the Americas, and has a global network of about 230 coffee shops in 50 countries. They produce, market, and distribute all coffee categories, including beans, ground coffee, and single-serve solutions.
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Their portfolio of 40 brands worldwide includes Chock full o'Nuts, Chase & Sanborn, MJB, Hills Bros., Segafredo Zanetti, and more. Here are some of the brands under the Massimo Zanetti Beverage Group umbrella:
- Chock full o'Nuts
- Chase & Sanborn
- MJB
- Hills Bros.
- Segafredo Zanetti
- Meira Oy
- Brodies
- Tiktak
Massimo Zanetti Beverage Group also owns a network of over 600 Segafredo Zanetti Espresso cafés worldwide, and manufactures La San Marco professional bar equipment and espresso machines.
The Group
The Massimo Zanetti Beverage Group is a global leader in the production, processing, and marketing of roasted coffee, distributed in about 110 countries. This Italian-based group sells an impressive 120,000 tons of coffee annually.
The group owns more than 20 consumer brands worldwide, including Chock full o'Nuts, Chase & Sanborn, MJB, Hills Bros., Segafredo Zanetti, Meira Oy, Brodies, and Tiktak. These brands span a variety of products from espresso and coffee to tea and spices.
Massimo Zanetti Beverage USA is a division of the Massimo Zanetti Beverage Group, with its headquarters in Portsmouth, Virginia. This division owns coffee roasting plants in Suffolk, Virginia, and Moonachie, New Jersey, as well as a coffee farm on Kauaʻi.
The group operates 11 roasting plants globally, has a worldwide distribution network of subsidiaries and authorized dealers in 100 countries, and manufactures La San Marco professional bar equipment and espresso machines.
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Massimo Zanetti Beverage USA Opens New Distribution Center in Virginia
Massimo Zanetti Beverage USA has made a significant move by inaugurating a new distribution center in Virginia. This new facility marks a major milestone for the company.
The new distribution center is a result of the company's continuous growth in the US market, which it has been a part of for 16 years. This growth has been a testament to the opportunities provided by the US.
MZB USA President and CEO John Boyle expressed his pride in expanding operations and continuing the company's partnership with local organizations. He also acknowledged the hard work of his team in overcoming challenges, including the COVID-19 pandemic.
The ribbon-cutting celebration marked a significant achievement for the company, and it's a great example of how a business can thrive in a new market.
Italy’s Quattro R buys 50% in beverage group
QuattroR, a Milan-based private equity firm, has acquired a 50% stake in Massimo Zanetti Beverage (MZB) Group S.p.A.

The partnership with QuattroR is expected to strengthen MZB Group's presence in the European coffee market and generate new growth opportunities globally.
MZB Group manages a portfolio of over 40 coffee and tea brands, including Segafredo Zanetti, Boncafé and Chock full o’Nuts brands.
The business has a presence in more than 110 markets and operates 20 coffee roasteries globally.
MZB Group achieved €1.1bn ($1.2bn) in sales in 2023.
Former Biscuit Bouvard CEO Pierluigi Tosato has been appointed as MZB Group's new CEO.
Massimo Zanetti, Founder and Chairman of MZB Group, will continue to contribute to the group's development as Chairman.
QuattroR primarily invests in Italian businesses and specialises in rebalancing and reinforcing capital structure, as well as reorganising operating and business models.
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Frequently Asked Questions
What is Massimo Zanetti's beverage?
Massimo Zanetti Beverage Group specializes in coffee products. The company owns multiple brands, including Segafredo, a historic Italian coffee producer.
Who is the owner of Zanetti?
Massimo Zanetti is the founder and owner of the MZB Group, also known as the Italian "King of Coffee". He is the driving force behind the company's success in the coffee industry.
What is the turnover of Massimo Zanetti Beverage Group?
Massimo Zanetti Beverage Group's turnover exceeded €1 billion in 2024. This represents a 5% decrease from 2023.
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