Site Internet Commerce: Comment Créer Un Site E-commerce

Creating a website for e-commerce can seem daunting, but with the right planning, you can set up a site that attracts and retains customers. According to the article, a well-designed website is essential for e-commerce success, and a good design can increase sales by up to 10%.

To start, you need to choose an e-commerce platform that suits your needs. There are many options available, including Shopify, WooCommerce, and Magento. Each platform has its own set of features and pricing plans, so it's essential to research and compare them before making a decision.

A good e-commerce website should have a clear and concise navigation menu, making it easy for customers to find what they're looking for. This is crucial, as 60% of users will abandon a website if it's difficult to navigate.

By following these simple steps and tips, you can create a website for e-commerce that attracts and retains customers, and ultimately drives sales.

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E-commerce is the process of buying and selling products or services over the internet. It's a convenient way to shop from anywhere in the world, at any time.

The first e-commerce transaction was made in 1969 by a computer programmer named Doug Engelbart, who bought a stock online. This was a significant moment in the history of e-commerce.

E-commerce has become a vital part of modern business, with millions of people shopping online every day. In fact, e-commerce sales are expected to reach $4.9 trillion by 2023.

Online marketplaces like eBay and Amazon have made it easy for people to buy and sell goods online. These platforms have revolutionized the way we shop and have created new opportunities for entrepreneurs and small businesses.

E-commerce websites use secure payment systems to protect customers' financial information. This ensures that online transactions are safe and trustworthy.

The rise of mobile commerce has also transformed the e-commerce landscape, with more people than ever shopping on their smartphones.

Site internet commerce offers numerous benefits and advantages. One of the most significant advantages is the increased market reach, allowing businesses to tap into a global customer base.

With e-commerce, businesses can reduce costs associated with goods, services, shipping, and more. This can lead to increased profit margins and a competitive edge in the market.

A secure and encrypted transaction process is also a major advantage of e-commerce, giving customers peace of mind when making online purchases.

Here are some of the key benefits of e-commerce:

The benefits of eCommerce websites are numerous, and I'm excited to share them with you. Increased market reach is one of the biggest advantages, allowing you to tap into a global customer base.

With an eCommerce website, you can reduce costs for goods, services, shipping, and more. This is a huge perk, especially for small businesses or startups.

Secure and encrypted transactions give customers peace of mind when making online purchases. This is essential for building trust and driving sales.

The distribution chain is shortened, which means orders are fulfilled faster. This leads to happier customers and increased customer satisfaction.

Better data for future sales forecasting is another advantage of eCommerce websites. This data can be used to make informed business decisions and drive growth.

Targeted marketing is also a possibility with eCommerce websites. You can focus on specific demographics, interests, and age groups to reach your ideal customer.

The potential for anonymity is also an advantage of eCommerce websites. This can be beneficial for customers who prefer to shop online without revealing their personal info.

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Conversion rate matters for eCommerce because it allows you to predict future sales by tracking and analyzing website performance.

Your website's conversion rate is the total number of conversions on your website divided by the total number of visitors, which is a percentage of website visitors that convert into paying customers.

Tracking conversion and conversion rates on your website helps you compare performance and test changes to improve your conversion rate.

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Ideally, you would never make changes to your website that hurt your conversion rate, but you never know what changes will make an impact one way or another until you try!

Running AB Tests is a common way to test changes on an eCommerce website to determine which changes improve your conversion rate.

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Mobile commerce, or mCommerce, is a growing sector of eCommerce that takes place on mobile devices. With smartphones and tablets becoming increasingly ubiquitous, a larger share of eCommerce transactions will occur on mobile devices.

Mobile commerce is expected to continue growing, with a significant increase in transactions taking place on mobile devices. According to the article, a perpetually-increasing share of eCommerce transactions will take place on a mobile device.

As mobile devices become more sophisticated, mobile commerce will become more convenient and accessible. This will likely lead to more people making purchases on their mobile devices.

The convenience of mobile commerce is already being seen in the way people shop and make payments on their mobile devices.

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Popular platforms for building a successful eCommerce website are numerous, but some stand out from the rest.

Magento is one of the most commonly used platforms, known for its flexibility and scalability.

Many eCommerce websites, including some custom ones, utilize a pre-existing shopping cart software platform and integrated content management system (CMS).

The most commonly used platforms include Magento, Shopify, BigCommerce, and WooCommerce, which is a WordPress plugin.

Some popular platforms are:

Magento is a popular eCommerce website platform, and it's widely used by many online stores.

Some other notable platforms include Onveos, which is also used by many eCommerce websites.

Shopify is a user-friendly platform that's great for beginners, and it's known for its ease of use.

BigCommerce is another popular option, and it's known for its scalability and flexibility.

WooCommerce is a WordPress plugin that's also a popular choice for eCommerce websites, and it's free to use.

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Your Store Featured is a great way to showcase your online store's unique features. Odoo's built-in dashboard helps you build advanced reports and cross-check data to make informed decisions.

With Odoo, you can reach the right audience and scale up as you go. This means your store can grow sustainably without any hiccups.

To promote your eCommerce website, you need to have a solid plan in place to drive traffic to your site. SEO is a crucial step in improving your website's ability to rank in search engines for keywords related to your business.

SEO services can help you achieve this, but it's essential to learn about eCommerce SEO services to get the best results. Paid traffic can also be purchased from search engines, other websites, and social media outlets.

The most popular paid traffic source is Google Ads, which follows an algorithmically-influenced auction model. This means that your ads will be displayed to users based on their search queries and other factors.

To increase brand awareness and drive traffic to your website, you can leverage social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google My Business. Each platform has its own unique features and audience, so it's essential to choose the ones that align best with your business.

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Referral traffic can also be a valuable source of traffic, whether organic or paid. You can network with authoritative voices in your industry, such as trade magazines and blogs, to find qualified referral traffic.

To drive referral traffic, you can submit coupon codes to coupon aggregators, but be aware that this may not be super-qualified. Online shoppers love taking advantage of special sales and promotions, so be sure to offer these to keep your customers engaged.

Here are some popular ways to drive traffic to your eCommerce website:

Online shoppers commonly use a credit card or a PayPal account to make payments. Some systems, however, allow users to create accounts and pay by alternative means.

Some online shops won't accept international credit cards, while others require both the purchaser's billing and shipping address to be in the same country as the online shop's base of operation.

Some online shops allow customers from any country to send gifts anywhere. This flexibility can be a game-changer for those who want to buy and send gifts globally.

Some online shops will not accept international credit cards, so it's essential to check before making a purchase.

You can use various payment methods when shopping online, including credit cards, PayPal, and alternative means like billing to mobile phones and landlines, or using Bitcoin or other cryptocurrencies.

Some online shops allow customers to create accounts and pay by alternative means, such as cash on delivery (C.O.D.), cheque/check, debit card, electronic money of various types, gift cards, invoice, postal money order, or wire transfer/delivery on payment.

Here are some common payment providers:

In some countries, direct debit is also accepted as a payment method, but this may not be available in all regions.

Online shops often require both the purchaser's billing and shipping address to be in the same country as the online shop's base of operation, but some shops allow customers from any country to send gifts anywhere.

Some merchants use consumer information to add them to a catalog mailing list without their knowledge, by encoding the address information on their credit cards.

This can happen even when paying in cash or through a bank transfer, where there is also proof of payment.

Many consumers are concerned about spam and telemarketing, which could result from supplying contact information to an online merchant.

Some consumers may refuse to provide their address and phone number at checkout, but this doesn't always prevent merchants from collecting their information.

Brick-and-mortar stores collect consumer information, and some ask for a shopper's address and phone number at checkout.

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Lack of Cost Transparency can be frustrating, especially when making online purchases. This is because the total cost of an item is not always visible upfront.

Additional fees such as shipping are often not visible until the final step in the checkout process. This can lead to unexpected costs at the end of the transaction.

Cross-border purchases are especially problematic, as the cost indicated at the final checkout screen may not include additional fees that must be paid upon delivery, such as duties and brokerage. These fees can add up quickly.

Some services, like the Canadian-based Wishabi, attempt to include estimates of these additional costs, but the lack of general full cost disclosure remains a concern. This is a problem that affects many online shoppers.

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Ease of use is crucial for customer retention on e-commerce websites. A user-friendly interface can make all the difference in keeping customers coming back.

Usability testing is a must for identifying problems and areas for improvement on a website. This can be done through various methods, including heuristic evaluation, cognitive walkthrough, and user testing.

These techniques focus on different aspects of the user experience, but all aim to provide a seamless and enjoyable interaction with the website.

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Online shopping is available 24 hours a day, making it a convenient option for consumers who have internet access at home or work.

Many consumers in Western countries have internet access at both home and work, which makes online shopping even more accessible.

Internet cafes, community centers, and schools also provide internet access, further increasing the convenience of online shopping.

Visiting a conventional retail store, on the other hand, requires travel or commuting, which can be time-consuming and costly.

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Consumers who do experience problems with their online purchases, such as receiving the wrong item, can return it easily by contacting the retailer and arranging for a replacement or refund.

Some online companies, like Zappos.com, have generous return policies that make it easy for consumers to return items without incurring additional costs.

In the United States, a 2018 survey found that 26% of online shoppers never return items, and another 65% rarely do so, indicating that many consumers are satisfied with their online shopping experiences.

Merchants can also benefit from online shopping due to low sales inventory pressure, low operating costs, and the ability to operate on a large scale without being limited by the size of their physical store.

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The user interface of an online store is crucial for customer satisfaction and return visits. Ease of use and user-friendly features are the most important factors determining whether customers return to a website.

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Usability testing is essential for finding problems and improvements in a website. Methods for evaluating usability include heuristic evaluation, cognitive walkthrough, and user testing.

Each technique has its own characteristics and emphasizes different aspects of the user experience. For instance, heuristic evaluation focuses on identifying usability problems based on established usability principles, while cognitive walkthrough involves analyzing a website's usability by simulating how a user would interact with it.

Ultimately, a well-designed user interface can make or break a customer's online shopping experience.

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In 2018, a staggering 9.8% of all retail sales in the United States were made online. Asia-Pacific increased their international sales by over 30% in 2012, giving them over $433 billion in revenue.

Amazon.com has the largest market share in the United States, with two-thirds of Americans having bought something from Amazon. As of May 2018, a survey found that 92% of those who had bought anything online had shopped on Amazon.

The largest online shopping day in the world is Singles Day, with sales just in Alibaba's sites at US$9.3 billion in 2014.

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A website's conversion rate is the total number of conversions divided by the total number of visitors, and it's a crucial metric for e-commerce sites. For example, if an e-commerce site receives 2000 visitors in a month and has 500 conversions, the conversion rate would be 25%.

Your website's conversion rate is a key indicator of its effectiveness in turning visitors into paying customers. It's a percentage that shows how well your site is performing in terms of sales or other desired actions.

To calculate your conversion rate, you need to know the total number of visitors and the total number of conversions. This information can be easily tracked using tools like Google Analytics. Any desired action that visitors are encouraged to take is worth monitoring.

It's up to the business to define what a conversion is, and this can vary depending on the site's goals and objectives. For instance, a conversion might be a purchase, a sign-up, or a download.

Your conversion rate can be improved by optimizing your website's user experience, making it more user-friendly and easier to navigate. This can lead to higher sales and a better overall performance.

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Amazon.com has the largest market share in the United States, with two-thirds of Americans having bought something from the site as of May 2018.

The survey found that 92% of those who had bought anything online also shopped on Amazon, and 40% of online shoppers bought something from Amazon at least once a month.

Shopping began at Amazon.com 44% of the time, compared to a general search engine at 33%. This shows just how dominant Amazon has become in the online shopping space.

In contrast, developing countries and low-income households in developed countries have limited adoption of e-commerce due to a lack of affordable Internet access.

This limited access has hindered the growth of online shopping in these regions, making it harder for businesses to reach a wider customer base.

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Asia-Pacific's online sales saw a significant surge in 2012, increasing by over 30% to reach $433 billion in revenue, a $69 billion difference from the U.S. revenue of $364.66 billion.

The region is expected to continue its growth, with another 30% increase predicted for 2013, putting them ahead by more than one-third of all global e-commerce sales.

The largest online shopping day in the world is Singles Day, with sales of $9.3 billion in 2014 on Alibaba's sites alone.

In the United States, online retail sales accounted for 9.8% of all retail sales in 2018, a figure that rose to 10.5% in 2020.

In Canada, online sales made up just 2.8% of all retail sales in 2019.

The United Kingdom saw a significant peak in online sales, reaching 37.8% of all retail sales in January 2021, a figure that dropped to 26.3% by January 2024.

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Customer behavior in the digital environment is influenced by various factors, including the ability to interact with search engines, online reviews, and user-generated content. This is especially true in modern shopping environments, where people are more likely to use their mobile phones, computers, and tablets to gather information.

According to a Nielsen survey, 57% of consumers read reviews on electronics, 45% on cars, and 37% on software before making a purchase online. In fact, 40% of online shoppers would not buy electronics without consulting online reviews first.

Customer reviews and peer recommendations play a significant role in influencing online purchasing decisions. A survey found that 90% of all purchases made are influenced by social media. Online retailers should prioritize customer trust and perceived value, as these factors significantly impact online purchasing behavior.

Here are some key metrics to track for measuring eCommerce success:

To understand your customers' behavior and reviews, you need to track the right metrics. Revenue is a key metric, and it's essential to track organic, paid, direct, social, and referral revenue.

Conversion Rate is another crucial metric. It measures the percentage of visitors who complete a desired action, such as making a purchase. According to the article, the average order value can also give you insights into customer behavior.

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Bounce Rate can indicate if your website is user-friendly and meets customers' expectations. A high Bounce Rate might suggest that your website needs improvement. Cart Abandonment Rate can also be a significant indicator of customer behavior, showing how many customers leave their carts without making a purchase.

Here are some key metrics to track:

Understanding these metrics will help you identify areas for improvement and make data-driven decisions to enhance your customers' experience.

Online reviews play a significant role in influencing consumer behavior, especially when it comes to making purchasing decisions. According to a Nielsen survey, 57% of online shoppers read reviews on electronics, 45% on cars, and 37% on software before making a purchase.

Reviews on social media websites also have a significant impact, with 90% of all purchases being influenced by social media. This highlights the importance of having a strong online presence and encouraging customer reviews.

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Online shoppers are more likely to trust reviews from fellow customers rather than experts, which is why peer recommendations on online shopping pages or social media websites play a key role in influencing consumer behavior.

Here are some key statistics on the impact of reviews on consumer behavior:

In addition to online reviews, the comfort and convenience of online shopping also play a significant role in influencing consumer behavior. Online shoppers have different needs depending on their time and environment, and online retailers must be able to cater to these needs in order to succeed.

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Shopping cart systems are a crucial part of any e-commerce site, allowing for the off-line administration of products and categories, which can then be generated as HTML files and graphics for upload to a webspace.

A high-end solution can be bought or rented as a stand-alone program or as an addition to an enterprise resource planning program, usually installed on the company's web server and integrating into the existing supply chain to automate ordering, payment, delivery, accounting, and warehousing to a large extent.

Commercial systems can also be tailored so the shop doesn't have to be created from scratch, by using an existing framework and adapting and combining software modules for various functionalities required by a web shop.

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La logistique est un aspect crucial de tout e-commerce. It is necessary to understand that a large part of the management of an e-commerce resides in the good organization of your logistics.

You can let clients shop online and pick up their orders at the store, a convenient option known as click and collect. This can be a great way to make shopping more accessible for customers.

To ensure optimal organization of your logistics, you need to visualize the path that the product will take from arrival in your stock to the final customer. Faites l'exercice de lister tous ces aspects et de définir clairement les procédures.

Automated stock management can help update stock levels for each variant in real time, which can be a huge time-saver and reduce errors. This can be especially helpful for businesses with a large number of products.

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Shopping cart systems can be categorized into simple and high-end solutions. Simple systems allow off-line administration of products and categories, generating the shop as HTML files and graphics that can be uploaded to a webspace.

High-end solutions can be bought or rented as a stand-alone program or as an addition to an enterprise resource planning program. They are usually installed on the company's web server and can integrate into the existing supply chain.

Examples of high-end solutions include BigCommerce, Shopify, and FlickRocket, which allow users to register and create an online shop on a portal that hosts multiple shops simultaneously from one back office. These solutions can automate ordering, payment, delivery, accounting, and warehousing to a large extent.

Open source shopping cart packages include advanced platforms such as Interchange, and off-the-shelf solutions like Magento, osCommerce, WooCommerce, PrestaShop, and Zen Cart.

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Creating an online store can be a cost-effective option, especially if you're just starting out. You can develop your site yourself with a budget of 500 €, provided you have some technical skills and basic design elements.

Developing your site in stages allows you to spread out the costs and only pay for the features you need as you go. This approach also helps minimize risks and avoids tying up your entire budget at once.

If you don't want to develop your site from scratch, you can opt for a pre-existing e-commerce site. This can save you time and get you up and running quickly, but be aware that you may be limited in your ability to customize the site.

There are also platforms like Shopify that allow you to create an online store with a monthly fee of around 100 €, plus commissions on sales ranging from 5 to 15%. These options are great for getting started, but may require additional support and fees as your site grows.

Creating a successful online store requires choosing the right business model. Most eCommerce takes place on a website that acts as a virtual storefront, where transactions and commerce can happen.

There are several types of eCommerce business models, including retail, wholesale, and dropshipping. Retail involves selling products directly to end-level consumers without any intermediaries.

Wholesale, on the other hand, involves selling products in bulk to either consumers or wholesalers/distributors. This model is often used by businesses that need to stock up on inventory.

Dropshipping is a model where products are sold online, but shipped directly to the consumer by a third party that manages inventory, order fulfillment, and logistics.

Here are some common eCommerce business models:

The majority of eCommerce websites on the internet are B2C retailers, but there are many types of eCommerce websites, including B2B, C2C, C2B, B2A, and C2A.

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Creating an online store can be a complex process, but understanding how it works can make it more manageable.

A potential customer navigates to an eCommerce website through various means such as search engines, paid advertisements, or referral traffic.

The eCommerce website connects to its database, which contains a vast amount of data about the website's categories, products, dimensions, articles, images, and more.

This data is requested to dynamically render any requested web pages, making the website functional and user-friendly.

To complete a purchase, a customer adds a product to their virtual shopping cart and proceeds to checkout.

The shopper's credit card information is encrypted and sent to a Payment Gateway, such as PayPal, to handle the credit card processing securely and remotely.

Once the order is complete, the website provides an estimated shipping time, a unique transaction number, and postal tracking number.

Orders are stored in the website admin and sent to an order fulfillment team, which can be done in-house or by a third-party company/drop shipper.

In most cases, these processes are automated and part of a good eCommerce website's core functionality, making it easier to manage and maintain.

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Creating an online store can be a daunting task, but with the right tools, it's easier than ever. You can create a site e-commerce soi-même with a budget of 500 €, under the condition of having a minimum of technical skills and possessing basic graphic elements.

Developing your site e-commerce yourself allows you to develop in a progressive manner, spreading the costs of development. This approach enables you to build your site in stages, relying on your real needs and the effective use of the site by your users.

You can pay only for the features you really need, at the time you need them. This step-by-step approach helps minimize risks, such as developing features that might be useless, and avoids mobilizing the entire budget at once.

With a no-code mode, you can generate your online store quickly using dedicated business themes and design stylish product pages by dragging and dropping building blocks. This AI-based website builder makes it easy to create and maintain your online store.

By choosing a no-code mode, you can save time and focus on adapting and optimizing your site to grow your sales.

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Creating an online store can be a cost-effective venture, especially when you develop it yourself. With a budget of 500 €, you can create a site e-commerce on your own, provided you have the necessary technical skills and design elements like a logo, color palette, photos, and text.

Developing your site e-commerce in stages allows you to control costs and minimize risks. This approach lets you add features as you go, based on real user feedback and site statistics.

You can also consider using platforms like Shopify, which offer a minimal e-commerce site for around 100 € per month, plus commission fees on sales. However, be prepared for limited support and additional fees if your site grows.

The costs of developing a custom site can vary and may change throughout the project, depending on your needs and technical constraints. Having some flexibility in your budget is a good idea.

Here's a comparison of developing your own site e-commerce versus buying an existing one:

Developing your online store can be a bit overwhelming, especially if you're new to e-commerce. You can develop your site yourself, but it's not always the most cost-effective option, as the costs can add up quickly. In fact, developing a site yourself can cost anywhere from 500€ to thousands of euros, depending on the complexity of your site.

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One of the benefits of developing your site yourself is that you can control the costs and add features as you go, rather than paying for a whole site upfront. This approach also allows you to tailor your site to your specific needs and user feedback. For example, you can use platforms like Shopify, which offers a minimal site for around 100€ per month, but keep in mind that there may be additional fees for commissions on sales.

Alternatively, you can opt for a pre-made site, which can be a more cost-effective option, especially for small businesses. However, this approach may limit your flexibility and personalization options. In fact, a study found that developing a site yourself can be beneficial in terms of flexibility and personalization, but it also comes with higher risks, such as technical, budgetary, and delay risks.

If you do decide to develop your site yourself, there are several platforms that can help you get started, including Prestashop, Shopify, Square, Wix, and Woocommerce. These platforms offer pre-made templates and integrated systems for stock management and payment processing.

Ultimately, the decision to develop your site yourself or opt for a pre-made site depends on your specific needs and budget. However, with a little research and planning, you can create a successful online store that meets your goals and exceeds your customers' expectations.

Here are some key considerations to keep in mind when developing your online store:

Selling and Acquiring a Product/Service is a crucial step in setting up a successful e-commerce site. You want to find a product that has already proven itself on the market.

The first step is to identify a product that has a good reputation and is in demand. According to Example 3, the first question to ask is "Quels produits/services allez-vous vendre sur votre boutique en ligne?" or "What products/services will you sell on your online store?"

To find the right product, you can consider various options such as finding a niche market or improving an existing product to give it a unique selling point. As Example 5 suggests, the goal is not to sell a product that everyone else is selling, but to find a product that is starting to gain traction and has a good sales record.

Before acquiring a product, it's essential to estimate the return on investment (ROI) and ensure that the current revenue flow can cover your investment within a reasonable timeframe. According to Example 2, a general rule of thumb is to aim for a ROI within 12 to 24 months.

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When acquiring a product, be aware that the cost can be substantial, ranging from €500 to €5,000 for small sites, €5,000 to €50,000 for sites with moderate revenue, and even up to several million euros for large platforms or popular sites. As Example 4 explains, the price is often calculated as a multiple of 24 to 36 months of net profits.

Here's a rough estimate of the costs associated with acquiring different types of e-commerce sites:

Your brand and online presence are crucial for standing out in the competitive world of e-commerce. A unique and memorable name for your business is essential, so take the time to choose a great one.

Before registering and protecting your name, make sure to check its availability, including the corresponding domain name. This simple step can save you a lot of hassle in the long run.

To make your online store visible, you need a solid marketing and communication strategy. This will help you differentiate yourself from the competition and attract customers to your boutique.

Creating a brand from scratch can be a daunting task, and one of the drawbacks is the risk of incurring significant costs. This was the case for the toy store La Miocherie, which specialized in French-made toys and others from around the world.

Building a website from scratch can be a time-consuming process. La Miocherie had to create its e-commerce site from zero, which required a lot of effort and resources.

Developing a brand identity and marketing strategy takes time and expertise, and creating everything from scratch can be overwhelming. This was the experience of La Miocherie, which had to start from the ground up.

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Choosing a great brand name is crucial for your online store.

Your brand name should be unique and memorable.

Before registering your brand name, make sure to check its availability.

You should also verify the availability of your desired domain name at the same time.

This will save you time and effort in the long run.

A good brand name can make a big difference in how customers perceive your store.

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The Women Digital Festival was a highlight of the site internet commerce conference.

The first day of the festival featured a keynote speech by a renowned entrepreneur who shared her experiences of building a successful online business.

She emphasized the importance of having a clear vision and a well-defined strategy for success.

According to her, more than 70% of online businesses fail within the first year due to lack of planning.

The festival also included a panel discussion on e-commerce trends, where experts predicted that mobile commerce will continue to grow at a rate of 20% annually.

Attendees were able to network with other professionals and learn from their experiences.

The festival's organizers reported that over 500 women attended the event, representing a wide range of industries and backgrounds.

To start an e-commerce business, you need to comply with certain legal and fiscal obligations. You must include several mandatory pages on your website, such as mentions légales and conditions générales de vente.

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These pages are essential to inform your clients about your business and its policies. You should also ensure that each client accepts your conditions générales before finalizing their order.

The Règlement Général sur la Protection des Données (RGPD) requires you to communicate with your clients about how their personal data will be collected and used.

To operate a business, you'll need to obtain a TVA number, which is a unique identifier for your business. If you're selling internationally, you'll need to apply the TVA rate of the country where your client is located.

This means you'll need to request a TVA number in those countries, particularly in the EU.

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