
Powdr's focus on local efforts and partnerships has been a game-changer for mountain enthusiasts. Their commitment to community involvement has led to the creation of unique experiences that showcase the best of the mountains.
By partnering with local organizations, Powdr has been able to provide opportunities for people to connect with the natural surroundings and with each other. This has resulted in a stronger sense of community and a deeper appreciation for the environment.
From hosting events that promote environmental conservation to supporting local businesses, Powdr's partnerships have a lasting impact on the communities they serve.
Sustainability
POWDR is committed to sustainability through its "Play Forever" program, focusing on environmental stewardship and community engagement.
One key initiative is harnessing clean energy, which is a crucial step in reducing our carbon footprint. This helps minimize the impact of our operations on the environment.
By reducing waste, POWDR aims to minimize its environmental impact and create a more sustainable future. This is just one way they're working towards a more eco-friendly future.
POWDR has also partnered with Nokian Tyres to plant 50,000 trees to mitigate carbon emissions. This is a significant step towards offsetting their environmental impact and creating a more sustainable future.
Sustainability Initiatives
POWDR is committed to sustainability through its "Play Forever" program, focusing on environmental stewardship and community engagement.
Harnessing clean energy is a key part of POWDR's sustainability efforts, aiming to reduce its carbon footprint.
Reducing waste is another important initiative, as POWDR strives to minimize its impact on the environment.
POWDR is taking action to mitigate carbon emissions by partnering with Nokian Tyres to plant 50,000 trees on behalf of its 2020/21 season pass holders.
This massive tree-planting effort will have a significant positive impact on the environment, helping to offset carbon emissions and promote sustainability.
Local Effort Not Surprised
Locals behind Mt. Bachelor Community Inc. aren't surprised by POWDR's decision to sell the mountain.
The men behind the community effort, Ryan Andrews and Dan Cochrane, said promises from POWDR to make the mountain more affordable for families is a positive sign.
POWDR's promises show they've listened to locals during the sale period.
Andrews thinks this means they can now open up a dialogue with POWDR as continuing owners.
Locals are eager to find ways to partner with POWDR to benefit the mountain.
Some of the money donated to Mt. Bachelor Community Inc. was spent on marketing and furthering the idea of local ownership.
The remaining funds will continue to be spent on exploring partnership opportunities with POWDR.
Partnerships

Powdr has a strong network of partnerships that enhance the experience for its guests and owners.
Powdr has a partnership with Subaru of America, Inc. to provide unforgettable adventures for mountain adventure seekers. This partnership offers exclusive experiences for Subaru owners and POWDR mountain resort guests.
The partnership also includes Subaru Motorsports USA as the official partner of Woodward. This partnership highlights Powdr's commitment to providing unique experiences for its guests.
Powdr has also partnered with flaik, a leading ski school management platform, to enhance the ski school experience at its 11 mountain resorts. This partnership makes flaik the official operational ski school platform at Powdr's resorts.
Powdr is part of a larger movement in the ski industry, joining forces with other major ski industry leaders to combat climate change. The Climate Collaborative Charter is a unified effort to reduce the industry's environmental impact.
Subaru and Extend Partner to Enhance Mountain Adventure Experiences
Subaru and POWDR have extended their partnership to provide mountain adventure seekers with unforgettable experiences.
The partnership expansion includes Subaru Motorsports USA becoming the official partner of Woodward, a ski resort in Park City, Utah.
This agreement adds to the existing partnership between Subaru and POWDR, which has been providing Subaru owners with access to exclusive mountain resort experiences.
Subaru owners and POWDR mountain resort guests will continue to benefit from this partnership, enjoying unparalleled adventures in the mountains.
The partnership extension was announced on February 17, 2021, and is a testament to the companies' shared commitment to providing unique experiences for their customers.
Flaik and Partner Enhance Ski School Experience
Flaik and POWDR have partnered to enhance the ski school experience.
The partnership makes flaik the official operational ski school platform at POWDR's 11 mountain resorts.
This three-year partnership aims to improve the ski school experience.
The partnership was announced in June 2020.
POWDR is an adventure lifestyle company with destinations across North America.
The partnership gives POWDR unique access to the outdoor community through SIA membership.
SIA is the trade association of the winter outdoor industry.
Through SIA membership, brands and destinations can solve immediate business problems and adapt to changing pressures.
SIA membership also helps brands and destinations save and grow.
Leadership
Powdr has a strong leadership team that drives its vision and mission.
Chris "Gunny" Gunnarson is a key figure in Powdr's leadership. He has held various positions within the company, including president of Woodward and general manager of Woodward Park City.
Powdr announced Chris Gunnarson as the president of Woodward in 2022, a role that involves unifying and growing the Woodward brand.
As general manager of Woodward Park City, Gunnarson leads the company's flagship destination, which offers year-round action sports and ski resort experiences. He also serves as senior vice president of Woodward Mountain Experiences.
Powdr's leadership team has made a commitment to fight climate change, joining forces with other ski industry leaders to form the Climate Collaborative Charter.
You might enjoy: Uinta Brewing Company
Industry and Climate
Powdr is part of the ski industry's first unified effort to combat climate change, the Climate Collaborative Charter, alongside Alterra Mountain Company, Boyne Resorts, and Vail Resorts.
This initiative marks a significant step towards sustainability and advocacy in the ski industry.
Mountain Experiences
Powdr's mountain resorts are a haven for outdoor enthusiasts. With nine destinations across North America, you can ski, snowboard, or mountain bike to your heart's content.
Copper Mountain and Eldora Mountain Resort in Colorado, Killington and Pico Mountain in Vermont, Boreal Mountain Resort and Soda Springs in California, Mt. Bachelor in Oregon, Snowbird in Utah, and SilverStar Mountain Resort in British Columbia, Canada are just a few of the many options available.
POWDR's mountain resorts cater to various skill levels, making them perfect for beginners and experts alike.
Here are some of the top POWDR mountain resorts:
- Copper Mountain and Eldora Mountain Resort in Colorado
- Killington and Pico Mountain in Vermont
- Boreal Mountain Resort and Soda Springs in California
- Mt. Bachelor in Oregon
- Snowbird in Utah
- SilverStar Mountain Resort in British Columbia, Canada
Action Sports Camps
If you're looking for a unique mountain experience, consider visiting one of POWDR's action sports camps and centers. These facilities offer year-round training and recreational activities for all ability levels.
POWDR operates a network of Woodward action sports camps and centers across the US and Mexico. They provide a range of activities, including skiing, snowboarding, mountain biking, trampolines, foam pits, and parkour equipment.
Some of the locations include Woodward Park City in Utah, Woodward Copper in Colorado, Woodward Tahoe and Woodward West in California, and Woodward Riviera Maya in Mexico. These camps and centers cater to different age groups and skill levels, making them a great option for families or individuals looking for a fun and challenging experience.
Here are some of the locations where you can find POWDR's action sports camps and centers:
- Woodward Park City in Utah
- Woodward Copper in Colorado
- Woodward Tahoe and Woodward West in California
- Woodward Riviera Maya in Mexico
Note that some of these locations offer similar programs for kids, such as the "Kids Ski Free" program mentioned earlier, which can be added onto an adult pass for kids 12 and under.
Recreational Experiences
POWDR offers a range of unique adventure experiences that will get your adrenaline pumping.
POWDR has a heli-adventure operation called Powderbird based out of Snowbird in Utah, providing guided helicopter skiing and snowboarding. This is a truly unforgettable experience.
For those who prefer to stay on the ground, POWDR also offers river rafting experiences through Sun Country Tours, based in Oregon. They provide whitewater rafting adventures that cater to various skill levels.
If you're looking for something a bit more relaxing, POWDR has a facility called Stovepipe Wells Village located near the entrance of Death Valley National Park, offering lodging and concessions.
Mountain Resorts
Powdr's mountain resort division is a haven for outdoor enthusiasts. They have a total of nine fantastic destinations.
Copper Mountain and Eldora Mountain Resort in Colorado are two of the most popular spots. These resorts offer a range of activities, including skiing, snowboarding, and mountain biking.
If you're looking for some East Coast action, Killington and Pico Mountain in Vermont are great options. They're perfect for skiers and snowboarders of all skill levels.
On the West Coast, you'll find Boreal Mountain Resort and Soda Springs in California. Both offer a fun and challenging experience for mountain bikers.
Mt. Bachelor in Oregon is another must-visit destination. It's known for its world-class skiing and snowboarding.
Snowbird in Utah is a favorite among locals and visitors alike. It offers a unique and exciting experience for skiers and snowboarders.
If you're planning a trip to Canada, SilverStar Mountain Resort in British Columbia is a great choice. It's a hidden gem that's perfect for families and beginners.
Here's a list of all nine Powdr mountain resorts:
- Copper Mountain and Eldora Mountain Resort, Colorado
- Killington and Pico Mountain, Vermont
- Boreal Mountain Resort and Soda Springs, California
- Mt. Bachelor, Oregon
- Snowbird, Utah
- SilverStar Mountain Resort, British Columbia, Canada
Competitors

Powdr has some tough competitors in the industry.
Vail Resorts, for example, was founded in 1997 and boasts a massive revenue of $2.9 billion.
Wolf Ridge Ski Resort, on the other hand, is a much smaller operation with a revenue of $280,000.
Blue Knob All Seasons Resort also has a relatively low revenue of $970,000.
Park Northfield Associates LLC is another competitor, founded in 1957 with a revenue of $2.8 million.
Utah Olympic Legacy Foundation has a revenue of $38.0 million and was founded in 1999.
The Houstonian Golf & Country Club has a revenue of $54.0 million and a similar number of employees to Powdr.
Burke Mountain was founded in 1956 and has a revenue of $4.5 million.
Kirkwood Mountain Resort also has a relatively low revenue of $340,000.
Wisp Resort has a revenue of $4.9 million and was founded in 1955, making it one of the older competitors.
Bretton Woods Recreation Center has a revenue of $10.0 million and was founded in 1968.
Here's a list of some of Powdr's competitors, including their revenue and employee size:
Technology and Innovation

Square's commerce platform now powers payments, e-commerce, and point of sale at nearly a dozen renowned ski resorts across the U.S. and Canada in partnership with POWDR.
Square and POWDR have brought new commerce tech to the ski slopes, making it easier for skiers to make purchases on the mountain. This partnership has enabled POWDR to streamline their operations and improve the overall customer experience.
This innovative technology has been implemented at several ski resorts, allowing skiers to make seamless payments and purchases.
New Commerce Tech Hits the Slopes
Square's commerce platform is now powering payments, e-commerce, and point of sale at nearly a dozen renowned ski resorts across the U.S. and Canada in partnership with POWDR.
This new technology is making its debut as the winter ski season gets underway, providing a seamless experience for skiers and snowboarders.
Square's platform is being used at some of the most popular ski resorts in North America, offering a convenient and efficient way for visitors to make purchases on the mountain.

This collaboration between Square and POWDR is bringing modern commerce tech to the ski slopes, making it easier for resorts to manage transactions and provide a better experience for their customers.
The partnership between Square and POWDR is a significant development in the ski industry, enabling resorts to offer a more streamlined and user-friendly experience for visitors.
Mammut Uniform Upgrade
Mammut has partnered with POWDR resorts to provide their employees with a new uniform upgrade.
The partnership makes Mammut the official winter uniform partner of POWDR resorts for the 2020/21 season.
Mammut is a leading Swiss-born premium outdoors brand known for their high-quality uniforms and gear.
The partnership aims to provide POWDR's employees with the best possible uniform and gear to perform their jobs safely and effectively.
Mammut's uniforms and gear have proven themselves as the snow professionals' choice, making them the ideal partner for POWDR resorts.
Frequently Asked Questions
What resorts are owned by POWDR?
POWDR owns a diverse portfolio of nine mountain resorts across the US and Canada, including popular destinations like Killington and Copper Mountain. Check out our full list of resorts to plan your next mountain adventure.
Why is POWDR selling its resorts?
POWDR is selling a portion of its mountain resort portfolio to diversify its business and pursue concessioner contracts in national parks. This strategic move allows POWDR to expand its operations and explore new revenue streams.
How much did POWDR buy Eldora for?
POWDR purchased Eldora for an estimated cost between $100 million and $200 million. The exact sale price is not publicly disclosed.
What family owns POWDR?
POWDR is owned by the Cumming family, specifically founded by John Cumming and his father Ian in 1994.
Featured Images: pexels.com


