
The company's work on the Kuwaiti government's account in the early 1990s was a significant milestone in its history.
Hill & Knowlton's efforts helped to shift international opinion in favor of the Kuwaiti government, which was a major factor in the eventual liberation of Kuwait from Iraqi occupation.
The company's successful campaign, which included the infamous "Baby Incubator" propaganda, was a major turning point in the Gulf War.
Hill & Knowlton's expertise in crisis communications and reputation management has been sought after by numerous high-profile clients, including Fortune 500 companies and government agencies.
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History and Evolution
Hill & Knowlton was founded in 1927 by John Hill in Cleveland, Ohio. He started with two clients, the Union Trust Company and the Otis Steel Company.
The company's early success was marked by its representation of the dairy industry during congressional debates on margarine regulation in the late 1940s. This was just one of many industries it represented, including the tobacco industry and the aircraft industry.

By the time John Hill died in 1977, the company had grown to 560 employees, with 36 offices in the United States and 18 abroad. Its clients included major companies like Texaco Inc. and Procter & Gamble.
In 1980, Hill & Knowlton was acquired by the JWT Group, one of the largest advertising agencies at the time. This acquisition allowed the company to continue operating independently.
The company expanded its global reach in 1984 by opening an office in China. It also made strategic acquisitions, including Gray & Company and Carl Byoir & Associates in 1986.
A notable example of the company's work was its 1990 campaign for the United States Conference of Catholic Bishops to oppose abortion rights for women. Interestingly, a third of the company's employees at headquarters signed a letter of protest against the campaign.
Hill & Knowlton continued to grow through acquisitions in the 2000s, including a portion of Argentine company Vox Consulting in 2000 and a majority ownership of the Hong Kong-based Rikes Communications in 2008.
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Controversies and Criticisms
Hill & Knowlton has been involved in several controversies over the years. The firm did public relations work for the tobacco industry in the 1950s and 1960s.
One of the most notable controversies surrounding Hill & Knowlton was its representation of the Bank of Credit and Commerce International (BCCI) in the late 1980s. BCCI was convicted of money laundering, and after the conviction, Hill & Knowlton severed its relationship with the bank.
The firm was also criticized for its role in the Gulf War. Hill & Knowlton was hired by Citizens for a Free Kuwait to assist its campaign for U.S. intervention in response to the invasion and annexation of Kuwait by Iraq. Kuwait canceled its account with the firm before the start of the Gulf War.
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Controversies
Hill & Knowlton's involvement with the tobacco industry in the 1950s and 1960s is a notable controversy. They did public relations work for the industry during that time.

The firm's relationship with the Bank of Credit and Commerce International (BCCI) is another example of their involvement in controversy. They represented BCCI from 1988-1990, but severed ties after the bank was convicted of money laundering.
Hill & Knowlton was also present at a meeting with the Public Relations Subcommittee of Johns-Manville's Environmental Health Task Force in the 1970s. This meeting led to the formation of the Asbestos Information Association, which denied the health risks of asbestos.
The firm's work with BCCI was investigated by a U.S. Senate subcommittee, and allegations were made that they pressured regulators not to investigate the bank. However, no evidence was found to support these claims.
Hill & Knowlton was hired by Citizens for a Free Kuwait in 1990 to assist its campaign for U.S. intervention in response to the invasion and annexation of Kuwait by Iraq. They were later accused of spreading false information to increase support for the Gulf War, which they denied.
The Church of Scientology sued Hill & Knowlton in 1991, claiming that their contract was terminated due to pressure from Eli Lilly and Company, a client of JWT.
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Spinning Elections
In October 2004, H&K was working to allay voters' concerns in Florida's fourth largest county amid reports that votes were not counted by new electronic balloting machines in an August primary.
H&K had a $160,000 deal with the county to showcase new electronic voting machines and encourage voters to turn out and cast ballots.
The county's Republican elections chief, Buddy Johnson, was working with H&K after 245 votes were "lost" in a close primary election in August 2004.
These votes weren't recorded because an elections worker mistakenly left a touch screen voting machine in the 'test' mode.
The statutory 10-day period for challenging an election passed with no notice to the public, as Johnson's staff was still trying to hunt down the missing 245 votes.
The votes didn't affect the outcome of any Hillsborough race, but it's disturbing that the issue wasn't addressed promptly.
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Business and Operations
Hill & Knowlton's business and operations are built on a foundation of strategic partnerships and acquisitions. The company has formed partnerships with various organizations to expand its services and expertise.
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Hill & Knowlton has a global presence with offices in over 90 countries, allowing it to serve clients across the world. This international reach is a result of its acquisition of several PR firms.
The company's operations are guided by a commitment to innovation and excellence, which has led to the development of cutting-edge technologies and services that enhance its clients' communications and reputation management.
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Big Tobacco
Big Tobacco is a prime example of a company that has faced significant challenges in recent years. The industry has been plagued by declining sales, increased regulation, and a shift in consumer preferences.
Philip Morris International, one of the largest tobacco companies in the world, has seen its sales decline by 12% in the past five years. This decline is largely due to increased taxes on tobacco products and growing health concerns.
Many countries have implemented plain packaging laws, which require tobacco companies to remove all branding and logos from their packaging. This law is intended to make tobacco products less appealing to young people.
The industry has also faced significant lawsuits over the years, with many cases alleging that tobacco companies have knowingly misled consumers about the risks of smoking.
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Personnel
Hill & Knowlton has a diverse and experienced team of personnel, with a strong leadership presence across the globe.
Paul Taaffe serves as the Chairman and Chief Executive of Hill & Knowlton, Inc.
The company has a global presence, with various regional leaders, including Andrew Laurence, who is the Chairman and CEO of Hill & Knowlton Europe, Middle East & Africa.
In India, Hill+Knowlton Strategies has a strong team, with Abhishek Gulyani serving as the new Chief Executive Officer of its Indian operations.
The company has also made significant appointments in Canada, including Jean-François Landry, who joined as an account director focusing on public affairs and health.
Here is a list of some of the key personnel at Hill & Knowlton, as of August 2006:
- Paul Taaffe, Chairman and Chief Executive, Hill & Knowlton, Inc.
- Andrew Laurence, Chairman and CEO, Hill & Knowlton Europe, Middle East & Africa
- Abhishek Gulyani, Chief Executive Officer, Hill+Knowlton Strategies India
- Jean-François Landry, Account Director, Public Affairs and Health, Hill+Knowlton Canada
Note: This list only includes a selection of the key personnel mentioned in the article section facts.
Clients
H&K's client list is a long one, featuring over 50 companies, organizations, and governments from around the world.
Some of their notable clients include Enron Corporation and Evergreen International Aviation, Inc., which were both listed in the article section facts.
One of the most interesting aspects of H&K's client list is the variety of industries they represent. From technology and finance to healthcare and retail, H&K has worked with companies from all walks of life.
In 2007, Saudi Basic Industries signed a contract with H&K worth $87,695 per month, making it one of the company's most lucrative clients at the time.
Here's a list of some of the notable clients mentioned in the article section facts:
- 321 Studios
- Arby's
- Avaya
- Boeing
- Cigar Assn. of America
- Florida Hospital Assn.
- Kellogg Company
- Motorola
- Reebok
- Unilever Bestfoods
- Virgin Mobile
- Wal-Mart Stores
Their client list also includes several government agencies, such as the Embassy of Japan and the National Information Program on Antibiotics.
U.S. Government PR Contracts
U.S. government PR contracts can be lucrative for companies like Hill & Knowlton. They received $286,000 in 1997 for federal PR contracts.
The amount increased significantly over the years, with Hill & Knowlton receiving $1,250,000 in 1998 and $1,980,000 in 1999. This growth in contracts suggests a growing demand for PR services from the government.
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In 2000, the company received a substantial amount of $15,702,000 for federal PR contracts. This is a staggering increase from the previous years and highlights the importance of PR services in government projects.
Some examples of Hill & Knowlton's federal contracts include work for the General Services Administration on the "Dedication of the Ronald Reagan Building and International Trade Center" in Washington DC. The goal of this campaign was to generate a positive acceptance of the building and neutralize critics.
Here's a breakdown of the amounts Hill & Knowlton received for federal PR contracts from 1997 to 2000:
- $286,000 in 1997
- $1,250,000 in 1998
- $1,980,000 in 1999
- $15,702,000 in 2000
Africa Work
In April 2009, Hill & Knowlton announced it was expanding its presence in Africa with the launch of a new public relations firm in a joint venture with Scangroup.
Hill & Knowlton's chair and CEO Paul Taaffe called Africa "perhaps the last great emerging market opportunity globally." This suggests that the company saw significant potential for growth and investment on the continent.
The new company, Hill & Knowlton East Africa, will operate in Kenya, Uganda, and Tanzania and be headquartered in Nairobi. This expansion is a strategic move to tap into the growing market and provide services to clients looking to capitalize on Africa's opportunities.
In May 2005, Hill & Knowlton signed a $600,000 contract with the government of Uganda to improve its image with donors and blunt damaging reports from human rights watchdogs. This contract highlights the company's ability to navigate complex political situations and provide public relations services to governments.
Hill & Knowlton also represents Debswana, a joint venture between De Beers diamond mining company and the government of Botswana. This partnership has been involved in evicting indigenous Kalahari Bushmen from their land to make way for diamond mining.
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Government and Politics
Hill & Knowlton has a significant presence in government and politics, with a history of working with the U.S. government on public relations contracts. They received $286,000 in 1997, $1,250,000 in 1998, $1,980,000 in 1999, and a substantial $15,702,000 in 2000.
Their work for the General Services Administration on the "Dedication of the Ronald Reagan Building and International Trade Center" aimed to generate a positive acceptance of the building and neutralize critics.
The company operates a federal political action committee, which spent $21,754 in the 2004 election cycle. In that year, 41% of donations went to Democrats, and 59% to Republicans.
Here's a breakdown of the company's PAC spending in different election cycles:
In 2007, the company was reportedly hired by the Alliance of Motion Picture & Television Producers during the Writers Guild of America strike, but they denied working for the studio owners.
Recognition and Non-Profit Work
Hill & Knowlton has worked on some remarkable campaigns. From 2008 to 2012, the firm helped the Special Court for Sierra Leone raise over $12.5 million to convict former Liberian president Charles Taylor.
The court's success was a result of Hill & Knowlton's efforts to draw attention to the court's work prosecuting war criminals. This is a testament to the firm's ability to make a real impact.
In 2013, PRWeek recognized Hill & Knowlton's work as one of the "great work of the last 15 years." Their commitment to social justice and human rights is truly admirable.
Hill & Knowlton has also worked with large non-profit groups, such as the American Heart Association. In 2004, they launched a campaign called GoRed for Women to educate women about their risk of heart disease.
Recognition
Recognition is a key aspect of non-profit work, and it's essential to understand its importance.
Hill & Knowlton's work for the Special Court for Sierra Leone is a great example of recognition in action. They helped the court raise over $12.5 million in financing to convict former Liberian president Charles Taylor.
Their efforts were so successful that they were included in PRWeek's list of "great work of the last 15 years" in 2013.
Non Profit Work
Hill & Knowlton has a history of working with large non-profit groups, showcasing their ability to navigate complex social issues. In 2004, they were hired by the American Heart Association to launch an awareness campaign called GoRed for Women.
The campaign aimed to educate women about their risk of heart disease, but it was marred by a problematic partnership with Rite Aid Drugstores. Rite Aid had a long-standing relationship with cigarette companies and sold cigarettes, which is the country's single largest cause of heart disease.
This partnership was a PR disaster, as Rite Aid placed posters promoting the AHA's "healthy heart" campaign right next to cigarette displays. The juxtaposition of healthy and unhealthy messages highlighted Rite Aid's corporate hypocrisy.
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Frequently Asked Questions
How much do you get paid at Hill and Knowlton?
Hill & Knowlton salaries range from approximately $45,029 to $189,782 per year, depending on the role. Explore our salary estimates to learn more about pay at Hill & Knowlton.
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