August Schell Brewing Company is a Minnesota brewing icon. Founded in 1860 by August Schell, it's the second-oldest brewery in the United States.
The company has been family-owned and operated for six generations. It's a testament to the Schell family's dedication to quality and tradition.
August Schell Brewing Company is located in New Ulm, Minnesota, where it's been brewing beer for over 160 years.
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Minnesota Legacy Brands
The August Schell Brewing Company is a Minnesota Legacy Brand that's been around since 1860, making it the second oldest brewery in the U.S. still run by its founding family.
Founded by August Schell, a German immigrant, the brewery was initially built on the Cottonwood River, which provided access to spring water and blocks of ice for natural refrigeration.
Schell's entrepreneurial spirit led him to create his own beer when he couldn't find a good German beer, and once he partnered with a brewmaster, the rest became history.
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The brewery's early success was due in part to the natural resources of Minnesota, which allowed it to endure Prohibition by shifting production to "near beer", soda, and even candy.
Schell's offered contract brewing in the 1980s and '90s to generate cash and upgrade the facility, making it arguably the first brewery in Minnesota to produce craft beers.
The brewery's annual Oktoberfest, held at the brewery, draws folks to its line of German craft lagers, which include over 20 beers in rotation annually.
Today, Schell's president Ted Marti is preparing to transition the company to his two sons, Kyle and Franz, as the company begins a new chapter.
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Products
August Schell Brewing Company produces a wide variety of drinks, including seasonal and special products.
Their seasonal brews change throughout the year, with examples including Bock, Hefeweizen, Oktoberfest, and Snowstorm. These seasonal drinks offer something new to try each time of year.
The company also releases special collections, such as the Noble Star Collection, which features sour drinks aged in old cypress wood tanks. These unique drinks have complex and fruity flavors.
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Some other notable products include Grain Belt N'icebreakers, a line of hard seltzers introduced in 2020, and Shift Happens Miniseries, a limited collection of drinks released to celebrate the company's 160th anniversary.
Here are some examples of the company's special products:
- Seasonal Brews: Bock, Hefeweizen, Oktoberfest, Snowstorm
- Noble Star Collection: sour drinks aged in old cypress wood tanks
- Grain Belt N'icebreakers: hard seltzers introduced in 2020
- Shift Happens Miniseries: limited collection of drinks released in 2020
- Stag Series / Variety Pack Brews: innovative and experimental drinks released in limited editions
Statistics:
Statistics show that 75% of consumers read reviews on products before making a purchase. This highlights the importance of product reviews in the buying process.
The average consumer spends around 10-15 minutes researching a product online before making a purchase. This suggests that product information is crucial in the decision-making process.
A staggering 80% of customers say they would not purchase a product without reading reviews from other customers. This emphasizes the significant impact of customer reviews on sales.
Product ratings and reviews can increase sales by up to 18%. This is a significant increase that can't be ignored by businesses looking to boost their sales.
The most popular product categories online are electronics, clothing, and home goods. These categories tend to have the highest number of reviews and ratings, suggesting that customers are highly interested in these products.
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Seasonal & Special Products
The August Schell Brewing Company has a wide range of seasonal and special products that are worth checking out. They offer a variety of seasonal brews that change throughout the year, including Bock, Hefeweizen, Oktoberfest, and Snowstorm.
One of the unique features of their seasonal brews is that they have a different flavor profile depending on the time of year. For example, their Oktoberfest brew is a copper-orange drink perfect for fall.
If you're looking for something a bit more adventurous, you might want to try one of their Noble Star Collection sour drinks. These are aged in old cypress wood tanks and have complex, fruity flavors.
The Grain Belt N'icebreakers are another interesting product that's worth mentioning. These are hard seltzers that were introduced in 2020, making them a relatively new addition to the company's lineup.
If you're interested in trying something truly unique, you might want to look into the Shift Happens Miniseries. This is a limited collection of drinks released in 2020 to celebrate the company's 160th anniversary.
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Here are some of the special products offered by the August Schell Brewing Company:
- Seasonal Brews: Bock, Hefeweizen, Oktoberfest, Snowstorm
- Noble Star Collection: sour drinks aged in old cypress wood tanks
- Grain Belt N'icebreakers: hard seltzers introduced in 2020
- Shift Happens Miniseries: limited collection of drinks released in 2020
- Stag Series / Variety Pack Brews: innovative and experimental drinks released in limited editions
Frequently Asked Questions
Is Schells the oldest brewery?
No, Schell's is not the oldest brewery. It is the second oldest family-owned and operated brewery in the United States.
Who owns Schell?
The August Schell Brewing Company, a Minnesota corporation, owns and operates the current brewery. Incorporated in 1902, the company has a rich history of German heritage and tradition.
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