Carlsberg Group Company Information and Statistics

The Carlsberg Group is a Danish brewing company with a rich history dating back to 1847. Founded by J.C. Jacobsen, the company has been brewing beer for over 175 years.

Carlsberg is headquartered in Copenhagen, Denmark, and is one of the largest brewing companies in the world. It operates in more than 80 countries.

The company's portfolio includes over 500 brands, ranging from Carlsberg beer to Tuborg and Kronenbourg.

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The Carlsberg Group is a global brewing company with a significant presence in over 80 countries.

The company's business operations are built around a decentralized model, where local breweries are given a high degree of autonomy to make decisions. This allows for flexibility and adaptability to local market conditions.

Carlsberg's global supply chain is managed through a centralized system, which enables efficient distribution and logistics across the world. The company's commitment to sustainability is evident in its efforts to reduce waste and carbon emissions in its operations.

The Carlsberg Group operates in three main market areas: Northern and Western Europe, Eastern Europe and Asia.

Their operations in Uzbekistan have faced challenges, with the government claiming the subsidiary owed $4.6 million in taxes from unreported revenue.

Carlsberg suspended production at its Uzbek plant in March 2012, but production resumed in April 2013 after the tax appeal was declined by the Uzbek Court.

The brewery in Uzbekistan produces 1.3 million litres of beer under three local brands: Sarbast Original, Sarbast Extra, and Sarbast Special, plus the international brand Tuborg Green.

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The SIC code for Carlsberg Group is 208, 20.

For businesses, having a clear SIC code can help with tax and regulatory compliance.

It's also a useful tool for categorizing industries and analyzing market trends.

Carlsberg Group's SIC code of 208, 20 indicates its primary business activities are in the food and beverages sector.

Knowing your SIC code can also help with business planning and strategy.

It can give you a better understanding of your target market and competitors.

Carlsberg Group's SIC code provides valuable information about its core business operations.

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In the past few years, Carlsberg Group has been on a buying spree, acquiring several companies to expand its operations. One of the latest acquisitions was Carlsberg South Asia, which was acquired on August 5, 2024.

Carlsberg Group has a history of expanding its operations through acquisitions, with its first overseas license for brewing given to the Photos Photiades Breweries in 1966. This led to the company's first brewery being built outside Denmark in Blantyre, Malawi in 1968.

Here are the 22 acquisitions made by Carlsberg Group:

Carlsberg Group has a strong focus on partnerships and sponsorships, with a notable partnership with Grab, a food delivery and ride-hailing company based in Singapore. This partnership is part of Carlsberg's efforts to promote responsible drinking.

Carlsberg has also partnered with foodpanda, a German-based food delivery company, to enhance the quick-commerce experience for customers in Asia. This partnership has led to exclusive football-themed promotions on Carlsberg beers purchased from 7-Eleven stores via the foodpanda app.

Carlsberg has a diverse range of partnerships, including those with WaterAid, a Swedish-based non-profit organization focused on water and sanitation. The company also sponsors various sports events, such as golf and skiing.

Here are some of Carlsberg's notable partnerships and sponsorships:

In January 2013, Carlsberg announced a joint venture with the Myanmar Golden Star (MGS) group to establish a beer production facility in the Bago Industrial Zone, about an hour's drive from Yangon, Myanmar.

Carlsberg will hold a majority 51 per cent stake in the venture and will provide seed capital in the range of $35 million to $50 million, with construction slated to commence in February.

The facility's location in the Bago Industrial Zone is a strategic move for Carlsberg to expand its presence in the region.

Singha beer began being produced by Carlsberg's Russian plant for distribution in European markets in March 2013.

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Carlsberg's advertising efforts have been quite successful, starting with the iconic tagline "Probably the best lager in the world" created in 1973 by Tony Bodinetz.

Orson Welles voiced the original ad in 1983, and his distinctive voice has been used repeatedly over the years, keeping his fees to a minimum because he liked the advertisements.

Carlsberg has been featured in a film, Ice Cold in Alex, where the main cast enjoys the lager after driving across the desert, giving rise to a popular advertising slogan in the UK: "worth waiting for".

The company has also been criticized for breaking their own code of conduct for alcohol advertisement in Malawi.

In 2011, Carlsberg introduced a new tagline, "That calls for a Carlsberg", which has appeared in various TV adverts since, including a 30-second ad called 'Spaceman' rolled out across 140 markets.

Carlsberg has a significant presence in the world of sports sponsorships. They have been a major sponsor of several high-profile events, including the Euro 2008, Euro 2012, and UEFA Euro 2016.

Carlsberg's sponsorship of the UEFA Euro 2016 was notable for their adboards being changed to read "Probably" due to France's laws against alcohol advertising. This was a clever move, and it's interesting to see how brands adapt to different regulations.

The Carlsberg Brewery has sponsored several football clubs, including Liverpool F.C. from 1992 to 2016. They also sponsored the 2004 European Football Championship and the 1990 FIFA World Cup.

Carlsberg's sponsorship of Liverpool F.C. was particularly notable, as they were the main and shirt sponsors of the club. They even went as far as printing the Carlsberg logo on the jersey in Chinese for a league match against Chelsea F.C. in 2010.

In addition to football, Carlsberg has also sponsored other sports events, such as golf and skiing. They have also sponsored the Hong Kong Rugby Sevens in 2015.

Carlsberg has a strong commitment to the arts and sciences through the Carlsberg Foundation, which has funded several projects, including the Institute of Theoretical Physics in Copenhagen. This institute was created in 1921 and is said to be the birthplace of quantum mechanics.

The Carlsberg Foundation has also funded other projects, including Dating the Greenland Ice Core and Uncovering the Iron-Age in Northern Europe. These projects demonstrate the foundation's commitment to advancing knowledge and understanding.

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The Carlsberg Group is a global brewing company with a rich history. Founded in 1847, it's one of the largest brewing companies in the world.

The company's headquarters is located in Copenhagen, Denmark, where it was first established by J.C. Jacobsen. Today, Carlsberg operates in over 80 countries around the globe.

Carlsberg's portfolio includes over 500 brands, including Carlsberg, Tuborg, and Kronenbourg.

Lars Lehmann has decided to leave Carlsberg Group to take up a new position outside the company.

He will continue in his current position until the end of 2024 to ensure a smooth transition. Lars has been with Carlsberg for 22 years in a range of executive positions and has been a member of ExCom since 2019.

The CEO of Carlsberg Group, Jacob Aarup-Andersen, has thanked Lars for his strong contributions and wishes him the best of luck in his new endeavor.

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The Carlsberg Group annual revenue was $11 billion in 2025. Their financial reports show a steady growth over the years.

Carlsberg's revenue has been steadily increasing, with no major dips in recent years.

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7,226 people are employed at Carlsberg Group.

The NAICS code is a six-digit number used to classify businesses in the United States and Canada.

It's a way to group similar industries together for statistical purposes.

The NAICS code for Carlsberg Group is 31213, which specifically identifies the brewery industry.

This code is part of the broader 31212 category, which includes breweries and wineries.

The 31 category is an even broader classification that includes food and beverage manufacturing.

The 312 category is a subset of the 31 category, specifically focusing on beverage manufacturing.

The 3121 category is a subcategory of 312, which includes breweries and wineries.

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The Carlsberg Group has a long history of growth and expansion. Founded in 1847, the company has been around for nearly two centuries.

The group's success can be attributed to its strategic acquisitions and partnerships. In 2005, Carlsberg acquired the Danish brewery Tuborg, expanding its portfolio of brands.

Carlsberg's expansion into Eastern Europe began in the 1990s, with the group establishing operations in countries such as Poland and Russia. Today, Eastern Europe remains a key market for the company.

The Carlsberg Group has also made significant investments in its breweries and production facilities. In 2012, the company invested $1.2 billion in modernizing its brewery in Fredericia, Denmark.

This investment has enabled Carlsberg to increase its production capacity and improve efficiency. The company's focus on innovation and efficiency has been a key driver of its growth and success.

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Carlsberg Group has made significant investments and acquisitions in recent years. Their latest investment was in Jing-A as part of their Corporate Minority on March 01, 2019.

Carlsberg Group has also made several notable acquisitions, with a total of 22 companies acquired. Their latest acquisition was Carlsberg South Asia on August 05, 2024.

Here are some key details about Carlsberg Group's acquisitions:

Carlsberg Group has made 2 investments, with their latest one being in Jing-A as part of their Corporate Minority on March 01, 2019.

Their investments are a testament to the company's willingness to take calculated risks and expand its reach into new markets.

The Corporate Minority investment in Jing-A is a notable example of Carlsberg Group's strategic approach to investments.

The Carlsberg Group has been quite active in terms of acquisitions, having acquired 22 companies in total.

Their latest acquisition was Carlsberg South Asia on August 5, 2024, which was valued at $XXM.

Carlsberg Group has also acquired Carlsberg Marston's Brewing Company on July 8, 2024, for $XXM.

Another notable acquisition is Britvic, which they are in the process of acquiring, pending certain conditions.

Here are the details of their latest acquisitions:

It's worth noting that not all acquisition details are publicly available, as some information is restricted to subscribers.

Carlsberg Group has 10 strategic partners and customers. The company has partnered with Grab, a popular food delivery and transportation service in Singapore, to promote responsible drinking.

One of these partnerships was announced on August 8, 2024, with Grab being one of the key partners in Carlsberg's "Celebrate Responsibly" campaign. The goal of this campaign is to create a culture of responsible drinking.

Carlsberg has also partnered with foodpanda, a food delivery service in Germany, to enhance the quick-commerce experience for customers in Asia. This partnership was announced on July 4, 2024.

Another notable partnership is with WaterAid, a non-profit organization based in Sweden, which was established on December 14, 2023. Unfortunately, the details of this partnership are not publicly available.

Here are some key details about Carlsberg's partnerships:

Carlsberg's partnerships with Grab and foodpanda aim to enhance the customer experience and promote responsible drinking.