The Bendon Group has a rich history that spans over two decades. Founded in 1992, the company has since grown to become a leading global publisher of adult entertainment and lifestyle magazines.
Their early success can be attributed to their innovative approach to publishing, which allowed them to tap into a previously underserved market. This bold move paid off, and the company quickly gained a loyal following.
Today, the Bendon Group is a subsidiary of the Pacific Magazines division of News Corp, a global media conglomerate. This strategic partnership has enabled the company to expand its reach and distribution channels.
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Business Operations
The Bendon Group's business operations are built on a strong foundation. They have a global presence with operations in over 80 countries.
Their business model focuses on creating and licensing their own brands, such as Bendon, Jumbrella, and other notable brands. This allows them to maintain control and quality across their products.
Their product range includes a variety of items, such as calendars, notebooks, and other stationery products.
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Offshore Production (2000–2002)
Bendon planned to continue manufacturing and distribution in New Zealand in April 2000. However, just two months later, it announced it would end all operations within six months.
This decision resulted in the loss of 400 jobs at Te Rapa and East Tāmaki. The impact was significant, with many smaller suppliers and businesses relying on Bendon's business.
All production was moved offshore to new or existing factories in Indonesia, Philippines, Thailand, and China. This move effectively ended mass production of underwear in New Zealand.
Bendon also relocated its head office to Sydney in June 2000. This marked a significant shift in the company's operations, with many employees and stakeholders affected.
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Annual Revenue
Annual Revenue is a key indicator of a company's financial health. The Bendon Group annual revenue was $65.5 million in 2025.
Having a clear picture of annual revenue helps businesses make informed decisions about investments and resource allocation. This information is essential for investors, stakeholders, and even employees who want to understand the company's growth potential.
A revenue of $65.5 million in 2025 suggests that the Bendon Group has been able to maintain a stable financial position over the years. This stability can be an attractive quality for investors and partners.
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Naked Brand Group Merger
The Naked Brand Group merger with Bendon Ltd. was a significant move for the company, with plans to have a merger agreement executed by February 10, 2017. The deal allowed Bendon to access the U.S. capital markets to grow its business globally.
The merger created a formidable portfolio of innerwear, sleepwear, and swimwear brands, with Naked's 10 brands distributed through various channels. The combined company, Holdco, will operate as subsidiaries of Naked Brand Group Limited.
Under the agreement, Naked would issue 118.8 million shares of its common stock to Bendon's shareholders, representing 93.6 percent of the combined company. This move allowed Bendon to leverage Naked's infrastructure and talent to accelerate its growth.
Carole Hochman, executive chairman and Naked's CEO, said the merger creates a powerful creative, marketing, operational, and capital markets platform. The combined company will have an opportunity to accelerate its growth and strengthen its position as a global leader in intimate apparel and swimwear.
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Bendon's financial results for its fiscal year ending January 31, 2018, showed total revenue of $90.4 million USD and a net loss of $25.7 million USD. The company's strong supply chain, including relationships with 30 factories in Asia, was a significant asset in the merger.
The merged company, Holdco, will be traded on The Nasdaq Stock Market under the symbol “NAKD”.
Leadership and Employees
The leadership team at Bendon Group is led by Anna Johnson, who serves as the company's CEO.
Anna Johnson is the CEO of Bendon Group.
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How Many Employees?
Understanding the size of a company can give you insight into its leadership structure. The Bendon Group has a relatively small workforce of 149 employees.
Having a small team can make decision-making more efficient, as everyone is more easily connected and informed. This can be beneficial for a company like Bendon Group.
Leadership at a company like Bendon Group likely plays a significant role in managing their 149 employees.
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CEO Identity
Anna Johnson is the CEO of Bendon Group. I've learned that a strong leader can make all the difference in a company's success.
Anna Johnson's leadership role at Bendon Group is a great example of this.
Sponsorships
Bendon Lingerie has a strong commitment to giving back to the community through its sponsorship efforts. The company has supported Thread Together, a network of mobile charity clothing vans in New South Wales.
Thread Together's vans travel to various locations in New South Wales, including Wagga Wagga, North Coast, South Coast, and Sydney. In 2021, Bendon Lingerie sponsored an additional van for Brisbane and regional Queensland.
The company's sponsorship efforts have a significant impact on the community, providing essential services and support to those in need.
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Frequently Asked Questions
Who owns Bendon?
Bendon is owned by the Bendon Group, led by CEO Anna Johnson, who took over the company in 2021.
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