
Self storage units have been a staple in the real estate market for decades, but are they still a good investment in today's market? The answer lies in the numbers.
According to recent data, the self storage industry has seen steady growth, with an average annual return on investment of 10-12%. This is likely due to the increasing demand for storage space, driven by the rise of e-commerce and the need for flexible storage solutions.
However, it's not all smooth sailing. The industry is also facing increased competition from online storage platforms, which offer lower prices and more convenient access to storage units.
In addition, the cost of construction and land acquisition can be prohibitively expensive, especially in urban areas.
Benefits of Self Storage Investment
Self storage units can provide a stable source of income, with the industry generating $39 billion annually. This massive amount of money is made through the 9.4% of households who need to rent a place to store their goods.
The self storage industry has proven to be a stable performer, even during economic downturns. In 2007, self storage took its lumps early in the recession and recovered quickly.
Self storage facilities generate reliable cash flow via rent income that tends to remain steady even when other real estate segments struggle. Vacancy rates held at 8% in 2022, producing durable cash flows for investors seeking stability.
Investors can benefit from the flexibility of month-to-month leasing, which allows for adjustments to rental rates based on evolving market conditions. With an average 40% yearly tenant turnover, there are regular opportunities to update pricing.
The expenses associated with operating self storage facilities are relatively low, ranging from 30% to 40% of Effective Gross Income. These costs primarily include utilities, payroll, site maintenance, and marketing.
Self storage assets often provide significant cash flow due to monthly payments collected from tenants. This can be a welcome respite for investors feeling seasick from stock market gyrations.
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Investment Considerations

Self storage investments can be a stable and profitable venture, but it's essential to consider the location of the facility. A visible area in a populated community, such as near freeway exits, tends to be the most successful.
When analyzing the market, it's crucial to research the cap rates of nearby self storage facilities and their returns. This will help you understand the potential profitability of the investment.
Every investment comes with risk, including self storage. To mitigate these risks, identify potential market downturns, zoning challenges, market saturation, interest rate fluctuations, and more.
A direct capitalization valuation, discounted cash flow analysis, and comparison to alternative investments are all essential for determining the profitability of a self storage investment.
Here are some key factors to consider when evaluating a self storage investment:
- Location: Visible areas in populated communities
- Market research: Cap rates and returns of nearby facilities
- Risks: Market downturns, zoning challenges, market saturation, interest rate fluctuations
- Financial analysis: Direct capitalization valuation, discounted cash flow analysis, comparison to alternative investments
Low Risk
Self storage investing is relatively low risk due to its economic resilience and stable returns. In fact, self storage has outpaced all other commercial real estate assets for over 26 years.

The default rate for self storage is as low as 3%, making it a more secure investment option. This low risk is one of the reasons why self storage is a great choice for a diversified portfolio.
Self storage facilities have a lower breakeven occupancy rate compared to other asset classes. On average, a self storage facility can break even with an occupancy rate of around 40 to 45%. This means that even if 60% of the facility is empty, the income can still cover the expenses.
This low breakeven occupancy rate leaves a huge buffer for potential what-ifs, thereby minimizing risk. As a result, self storage investing can be a great option for those looking for a relatively low-risk investment opportunity.
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Financing Investments
Financing investments can be a significant aspect of self storage investing. You should strive to maintain a healthy debt-service coverage ratio (DSCR) to ensure you can keep up with mortgage payments.

There are many ways to finance a self storage investment, including taking out a traditional bank loan, borrowing from a private or hard money lender, raising capital through crowdfunding, or exploring seller financing options.
A healthy DSCR is crucial to protect yourself from unexpected downturns. It's essential to keep in mind that you don't want to overleverage yourself.
Here are some financing options to consider:
- Traditional bank loan
- Private or hard money lender
- Crowdfunding
- Seller financing options
It's also worth noting that the amount of money you have available can impact your financing options. With $100,000, you may have more flexibility in terms of financing options.
Cost Efficiencies
Self-storage investments offer a range of cost efficiencies that make them an attractive option for investors. The cost of building a self-storage facility is significantly lower compared to other commercial buildings.
For example, the national average for multifamily new construction was $350 per square foot in 2023, while a common self-storage facility costs between $90-$120 to build. This means investors can build a self-storage facility for a fraction of the cost of a multifamily building.
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Operating a self-storage facility is also relatively straightforward and low-maintenance. This is because appearance needs are minimal, and maintenance is limited as traffic is lower.
Here's a breakdown of the average monthly costs for a 10′ x 10′ storage unit:
These costs are relatively low, making self-storage investments a hassle-free means of generating investment returns.
Reits
REITs are one of the best ways to invest in self-storage, offering a simpler approach to real estate investing without the headaches of managing properties.
CBRE projects a robust 9.2% average annual return for the self-storage sector from 2023-2027, making it a compelling and distinct asset class.
REITs give shareholders at least 90% of their income per year, a very good level of risk tolerance.
Self-storage REITs can help you start investing in publicly traded companies with mutual funds, allowing you to diversify your portfolio with various types of investments.
REITs offer a passive approach to investing, meaning you don't have to get involved in the day-to-day management of the properties.
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Investing in REITs can be done with as little as $100,000, making it a more accessible option for smaller investors.
Self-storage REITs can provide a stable source of income, especially during times of economic uncertainty, such as the current recession.
REITs are listed on the stock exchange, allowing you to buy and sell your shares whenever you need to, providing liquidity to your investment.
Consider
Consider investing in self-storage, as it has been a stable and resilient asset class, even during economic downturns. Self-storage investments have historically remained consistent, with a 5% gain in 2008, while other sectors lost up to 60%.
The sector is also relatively low-risk, with a default rate as low as 3% and outpacing all other commercial real estate assets for over 26 years. This is due to its economic resilience and stable returns.
Consider the location of your prospective self-storage investment, as it can have a major impact on its success. Visible areas near freeway exits in populated communities tend to be best.

Self-storage investing is now a mainstream option, with six public companies owning approximately 36.6% of the self-storage space. This leaves opportunities for smaller investors to enter the market and develop lucrative storage facilities.
A key advantage of self-storage is its low breakeven occupancy, averaging around 40-45%. This means that even if 60% of a facility is empty, the income can still cover expenses.
Facility Investment Options
You can invest in self-storage facilities through various options. You can develop a self-storage facility from scratch, but purchasing an existing one is also a viable option. This can be done online through websites like SelfstorageInvesting, Sparefoot, and Neighbor.
Purchasing an existing facility can be a way to build a significant income potential. To achieve a high return, it's essential to analyze the financial scenarios of a facility, including the cap rate and net operating income (NOI). A higher cap rate typically means a higher rate of return on investment.
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Capital Funding

With interest rates remaining higher than usual, developers are shifting their focus to acquiring existing properties rather than new builds. This trend is driven by the slowdown in fresh construction projects, which enables well-capitalized investors to find favorable value-add opportunities within existing properties.
The combination of increased borrowing rates and bank policies requiring more equity has made financing new self-storage facilities costlier. This further incentivizes value-add plays on existing properties over new development.
Commercial lenders are continuing to tighten their requirements, reducing credit and loan opportunities across all commercial real estate sectors. As a result, investors are being forced to get creative with their financing options.
Financing options for self-storage investments include traditional bank loans, private or hard money lenders, crowdfunding, and seller financing. It's essential to maintain a healthy debt-service coverage ratio (DSCR) to ensure you can keep up with mortgage payments.
Here are some key financing options to consider:
By understanding the financing options available and maintaining a healthy DSCR, you can successfully fund your self-storage investment and achieve your financial goals.
Industry Consolidation

Industry consolidation is a significant trend in the self storage industry. Large national platforms, such as Extra Space Storage and Public Storage, have extensive access to capital and operational expertise, allowing them to position themselves to consolidate assets through acquisitions.
In March 2023, Extra Space Storage purchased LifeStorage for $12 billion, expecting to achieve synergies in areas like marketing costs and solar footprint. This acquisition highlights the scale and financial resources of large players.
Smaller self storage facility owners now face increased competition with these multi-billion dollar public storage REITs, especially in top metro markets. They will find it increasingly difficult to compete on scale, pricing, and operational efficiency.
Public Storage completed its $2.2 billion acquisition of Simply Self Storage in September 2023, further emphasizing the trend of consolidation in the industry.
Climate-Controlled
Climate-controlled storage units are a great option for protecting sensitive goods against extreme temperatures and humidity levels.
They're especially useful for storing items that are harmed by heat, cold, or moisture, such as electronics, artwork, or important documents. These storage centers are growing rapidly in popularity.

Climate-controlled storage units can maintain a consistent temperature and humidity level, usually between 60-80°F and 30-50% relative humidity, which helps preserve the quality and condition of stored items.
Some businesses even use climate-controlled storage to store valuable inventory or equipment that requires specific temperature and humidity conditions to function properly.
Vehicle
Vehicle storage is a must-have for those who have an extra vehicle such as a car, boat, or RV, and self-storage facilities provide a safe and secure option.
Safety is of paramount importance for vehicle parking location, which is why many self-storage facilities offer temperature-controlled units to protect even the most expensive cars.
More and more people are using these facilities to protect their property every year.
Harbors, racetracks, and airports are places where vehicle storage is extremely necessary.
Economic Factors
Self-storage demand is surprisingly resilient to economic downturns, with people continuing to store belongings even during a recession. This makes storage more stable than other industries like hotels, offices, or retail.

Self-storage facilities can quickly adjust rental rates in response to inflation, preserving revenue streams and hedging against inflationary pressures. This pricing flexibility is a major advantage over other real estate sectors.
The self-storage industry generates $39 billion annually, with 9.4% of households renting a storage space. This steady income stream is a major draw for investors.
Here are some key economic factors to consider when investing in self-storage:
- Self-storage investments are less dependent on economic cycles, making them a more stable choice.
- Self-storage facilities can quickly adjust rental rates in response to inflation.
- The self-storage industry generates $39 billion annually.
During economic downturns, self-storage has historically remained consistent, with demand even increasing as individuals and organizations downsize or suffer temporary financial restraints. This resilience is a major advantage for investors.
Inflation
Inflation can be a major concern for investors, but self-storage facilities offer a unique advantage in this regard. Their ability to adjust rental rates quickly makes them an attractive investment.
Unlike other real estate sectors, self-storage leases are typically month-to-month, giving owners the flexibility to raise rates reflecting current market conditions. This allows them to preserve growing revenue streams and hedge against inflationary pressures.
Higher Interest Rates

Higher interest rates can actually be beneficial for self-storage investors. They increase the cost of capital, making it more expensive to build new facilities, which in turn reduces competition for existing ones.
This environment creates attractive investment opportunities for well-capitalized investors or those with access to favorable financing. They can purchase existing self-storage facilities at a lower cost and still earn significant returns through increased occupancy and rental rates.
Higher interest rates encourage investors to pursue value-add plays within the self-storage sector. Upgrading existing facilities or improving operational efficiencies requires less capital than new developments, yet can still drive significant returns through increased occupancy and rental rates.
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Recession-Resistant Investment
Self-storage has proven to be a recession-resistant investment.
During economic downturns, when other industries may experience increased vacancies or lower rental rates, self-storage has historically remained consistent. In fact, as individuals and organizations downsize or suffer temporary financial restraints, the demand for storage space can even increase during difficult times.

The self-storage sector has weathered the Great Recession, with NAREIT showing that it rebounded with a 5% gain in 2008 and a continued rise in 2009. This is a stark contrast to other real estate sectors, which saw losses climb above 60% in 2008.
Self-storage has also outperformed the stock market during recent market swings, with self-storage REITs dropping about 11% in value in 2020 compared to the Dow Industrial Average, which was down more than 16% at that time.
Common life events fuel demand for self storage, such as deaths, divorce, downsizing, and displacement. Given that everyone dies, about 47% of marriages end in divorce, high home values and retirement motivate many to downsize, and people often move for new jobs and other reasons, demand for self storage is likely to remain high.
Here are some key statistics that highlight the recession-resistance of self-storage:
- 9.2% average annual return for the self-storage sector from 2023-2027 (CBRE)
- $39 billion annually generated by the self-storage industry
- 9.4% of households need to rent a place to store their goods
Challenges of Investing
Investing in self-storage units can be a bit of a challenge, but it's not impossible to overcome. One major drawback is facing competitors who offer affordable storage spaces in ideal locations, like city centers.

You need to develop a deep understanding of the local market to stay ahead of the competition. This will help you identify areas where you can differentiate your business and attract customers.
Low breakeven occupancy is another challenge you might face. On average, self-storage facilities only need to be around 40 to 45 percent occupied to break even.
This means that even if 60 percent of your facility is empty, you can still cover your expenses. However, you won't be making much profit, but at least you won't be losing money either.
If you can get to 50 percent occupancy, your investment will start to become profitable. This gives you a nice buffer for unexpected events, which can help minimize risk.
Investment Strategies
To succeed in self storage investing, location is key. Visible areas near freeway exits in populated communities tend to be the best.
Market research is crucial to determine the potential of a self storage investment. Analyze the market by consulting local professionals to learn more about self storage investing in the area.
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To mitigate risks, identify potential market downturns, zoning challenges, market saturation, interest rate fluctuations, and more. Conduct proper financial analysis, including a direct capitalization valuation and a discounted cash flow analysis, to determine the profitability of a self storage investment.
Here are some key factors to consider when evaluating a self storage investment:
- Cap rates: Research the cap rates of nearby self storage facilities to determine their returns.
- Risks: Identify potential risks, such as market downturns and zoning challenges, to mitigate them.
Flexible Business Model
Self-storage offers a flexible business model that sets it apart from other types of real estate.
The short-term month-to-month leases make it easier to adjust rental rates, giving you the flexibility to respond to changing market conditions.
This flexibility is a major advantage, as it allows you to adapt to shifting customer needs and stay competitive in the market.
Self-storage appeals to a wide range of customers, including individuals, families, and businesses, making it a versatile investment opportunity.
The industry generates $39 billion annually, with 9.4% of households renting a place to store their goods, providing a steady stream of income.

Storing goods or vehicles doesn't require substantial construction on your property, reducing maintenance costs and worries.
This part-time management and low maintenance costs make it easier to deal with, especially if the initial investment is with a small amount of money to run a mom-and-pop business.
In fact, the self-storage industry has historically remained consistent during economic downturns, making it a recession-resistant investment.
How to Invest
To invest in self storage facilities, consider the location, as it can significantly impact the success of your investment. Visible areas near freeway exits in populated communities tend to be the best.
Market research is crucial to determine the cap rates of nearby self storage facilities and their returns. This will help you understand the market and make informed decisions.
Every investment comes with risk, including self storage. To mitigate these risks, identify potential market downturns, zoning challenges, market saturation, interest rate fluctuations, and more.
To determine the profitability of a self storage investment, conduct proper financial analysis. This could include making a direct capitalization valuation, running a discounted cash flow analysis, and comparing the deal against alternative investments.
There are various financing options available for self storage investments, such as traditional bank loans, private or hard money lenders, crowdfunding, and seller financing.
To maintain a healthy debt-service coverage ratio (DSCR), ensure you don't overleverage yourself. This will provide a financial cushion to protect you from unexpected downturns.
Here are some common financing options for self storage investments:
Investing in self storage can provide a diversified portfolio with an asset class option. The self-storage industry generates $39 billion annually, and 9.4% of households rent a place to store their goods.
Market Analysis
The self-storage market is a growing industry, with a significant increase in revenue and customer base. According to YardiMatrix, the overall revenue for the sector reached over $39 billion in 2022, and the use of self-storage increased to 14.5 million customers in 2022, up by 970,000 since 2020.
A key indicator of market growth is the average cap rate, which is currently 6.5 percent, as reported by Storeganise. This suggests that investors are seeing a strong potential for returns in the self-storage sector.
There are also a large number of self-storage properties in development, with 4,735 properties in various stages of development as of March 2023, according to Yardi Matrix. This includes 656 properties that were being considered for development, 1,896 facilities in the planning phase, and 817 properties currently under construction.
To determine whether a self-storage investment is profitable, it's essential to analyze the local market. A simple tip is to look for areas with small houses, as this often indicates a high demand for storage spaces. According to the market analysis, a town with a large percentage of small houses is a telltale sign of an opportunity for a self-storage investment.
Here are some key statistics to consider when analyzing the market:
With consistent demand throughout the year, self-storage investments can provide a stable income stream. The peak period for self-storage activity spans from April to September, but the industry boasts an impressive average occupancy rate of 92 percent nationwide in 2022, according to the Life Storage Blog.
Recession and Economic Performance
Self storage units are surprisingly resilient in the face of economic downturns. They've consistently performed better than other real estate sectors during recessions.
Self storage demand is driven by life events, not economic cycles. People will continue to store belongings even during a recession, making storage more stable than hotels, offices, or retail.
In fact, self storage investments have weathered the Great Recession with flying colors. According to NAREIT, the National Association of Real Estate Investment Trusts, self storage was the only real estate sector to post a gain in 2008, when losses climbed above 60 percent for some sectors.
The numbers are impressive: self storage has averaged a 16.73 percent total return since 1994 and an 11.72 percent annual increase in price. This is significantly higher than other real estate sectors, including industrial, residential, and retail.
Self storage occupancy rates have historically exceeded 90 percent nationwide, with a low overhead that allows businesses to break even with just 45 percent occupancy. Even in times of economic downturn, people tend to hold onto their belongings, making self storage a consistent and reliable investment.
Here's a comparison of the average total return and price increase for different real estate sectors since 1994:
As you can see, self storage has consistently outperformed other real estate sectors in terms of total return and price increase. This makes it an attractive investment option, even in uncertain economic times.
Frequently Asked Questions
How profitable are self-storage units?
Self-storage units are highly profitable, with typical profit margins ranging from 40-60%. This makes them a lucrative real estate investment opportunity for those in the industry.
Can you really make money buying storage units?
While rare finds can happen, most successful buyers make modest profits through consistent participation and smart reselling strategies. Making money buying storage units is possible, but it often requires a strategic approach.
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