
A good investment should have a clear and well-defined purpose, such as generating income or long-term capital growth. This helps investors stay focused and make informed decisions.
Having a low risk profile is essential for a good investment, as it minimizes potential losses. A low-risk investment can provide a stable return, even in uncertain markets.
A good investment should also have a strong potential for growth, such as a growing market or industry. This can lead to significant returns over time, making it a valuable addition to a portfolio.
Investors should also consider the liquidity of their investment, making it easy to sell or exchange for cash when needed.
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Investment Characteristics
OneAscent screens over 6,500 companies every quarter to find investments that meet their clients' values.
Having a team of investment strategists and managers helps identify potential investments that align with a client's values.
There are four factors to consider when determining which companies are a good investment based on a client's values.
The Four Criteria include looking at each company, but the exact criteria are not specified in the provided text.
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5 Low Fees – Low Management and Commission Fees
Low fees are a crucial characteristic of a good investment. In fact, an investment with low fees can outperform one with higher fees, even if the latter offers higher potential returns.
For example, an investment returning 8% annually with a 0.5% fee will outperform one returning 10% annually with a 3% fee. This is because the lower fee means you get to keep more of your investment returns.
Low cost investments don't necessarily mean cheap investments. Expensive investments can still be good investments if their potential returns are reasonable. However, low cost refers to the expense of owning the investment, not the initial investment itself.
Some investments, like mutual funds, charge a percentage of your invested assets each year as a fee. The lower this fee, the better, as it means you get to keep more of your investment returns.
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Liquidity: Access to Capital
Liquidity is a crucial aspect of any investment. It refers to the ease with which an investment can be converted into cash.

Having access to your capital is crucial, especially in times of emergencies or when you spot a more lucrative investment opportunity. Liquid investments can be bought and sold quickly without significantly impacting the investment's value.
Investments with high liquidity, such as publicly traded stocks and bonds, are advisable. They can be sold and turned into cash in days.
The transaction costs for illiquid investments, such as real estate, are typically higher. It can take months or even years to sell and turn into cash.
Higher potential returns are needed to compensate for a lack of liquidity. If something is harder to offload, it must make it worth the effort by providing higher cash flows or more price appreciation.
If you need to sell an investment quickly, then liquidity is essential. It's not as important if you plan on holding an investment for the long term.
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Risk and Security
Investing in a company that has a good track record can protect your investment in case of bankruptcy. This is because such companies are more likely to have a stable financial history, reducing the risk of losing your investment.
Diversifying your portfolio is another way to protect your investment. By spreading your investments across various asset classes, you're not putting all your eggs in one basket.
Investments with higher expected returns often carry greater risks. This means that if you're looking for higher returns, you may need to be prepared to take on more risk.
Principal protection is a critical criterion when evaluating an investment. This means looking for investments that offer a level of security and minimize the potential for significant losses.
US government bonds are considered safe investments because of the taxing authority of the United States. This provides a level of security and protection for your investment.
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Returns and Income
Returns and Income are crucial aspects of a good investment. To ensure your investment is successful, it must have the potential to give you more money than what you put in, which is probably the most important factor to consider.
The returns on investment can be in the form of cash flow, appreciation, or both. This means you should do your research and understand how each type of investment works before putting your money in.
Investments that generate regular cash flow are highly desirable, providing a consistent stream of income. This helps return capital to investors, enabling reinvestment or diversification of funds.
A predictable investment is one that generates regular income and/or capital gains, which is what separates a good investment from a bad one. To determine if an investment is predictable, ask yourself how often it pays out and how much you can expect to receive each time.
Investors look for investments that have the potential to yield higher profits than the initial investment, helping them quantify the potential gains and assess whether the investment aligns with their financial goals and risk appetite.
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Effort and Management
When you're considering an investment, it's essential to think about the effort required to manage it. Some investments are very easy to manage, like mutual funds, where you can just put in your money and let the manager do the work.
Low management fees are a good thing, and they can help you keep more of your investment returns over time. In fact, there's an investment saying that goes something like this: "The best investment is the one you don't know you're holding", which means that investment costs matter.
Investments that require a more active hand, like rental homes, can provide better returns if you do the work yourself. However, they also require a lot more hands-on work, which can be a challenge.
Lower-cost investment options are usually better than higher-cost ones, and you should always be aware of the fees you're paying and how they impact your investment returns.
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Stability and Volatility
Investing can be a wild ride, but some investments are more stable than others. An investment that's prone to wild fluctuations in value is not what you want.
Stability is key, and some investments tend to be more stable than others. Government bonds and blue-chip stocks are usually stable, as they're not as susceptible to market ups and downs.
The more consistent an investment is, the better. A 50/50 chance of paying 15% interest is worth considering over a consistent 5% because the average return is higher to compensate for the lack of consistency.
Inconsistent investments often require higher returns to make up for the volatility. This means that even if the investment has a higher potential return, it's not as reliable as a stable investment.
If an investment is stable, you can better predict its future value. This is especially important for long-term planning, as you can rely on a stable investment to grow over time.
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Portfolio and Investment
A company that fills a need is likely to thrive due to market demand. Companies that build widgets or provide a service have a leg up if they've identified an underserved market.
Sustained profitability is a sign of a well-run company with the leadership and discipline to fill that need with excellence. This is a key indicator that a company is a good investment.
A company that generates a positive return for its shareholders is a good indicator that the need they fill and their operations will continue for the foreseeable future. Positive returns show that investors can expect the company's success to continue.
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Building Your Portfolio
Building your portfolio is a personal journey that should reflect your values. Investors can thrive in both life and legacy by considering four key factors when planning their investment strategy.
Your values inspire the way you live, so it makes sense that they should inspire the way you invest. To build a values-based portfolio, you need to consider what matters most to you.
Considering your values is a crucial step in building a portfolio that aligns with your goals and aspirations. This can help you make informed investment decisions that reflect your priorities.
Investors can thrive in both life and legacy if they consider these four factors when planning their investment strategy.
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5 Arbitrage Opportunities
Arbitrage opportunities are a smart way to generate additional profits by acquiring an asset at a discounted price and selling it for more than its original purchase cost.
Arbitrage opportunities take advantage of market inefficiencies and discrepancies in asset pricing. This strategy is favored by intelligent investors who keep an eye out for such opportunities.
Capitalizing on market inefficiencies can be lucrative, as arbitrage opportunities can result in significant profits.
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Categories
Owning a company can be a unique experience that goes beyond just financial returns. Almost everyone considers whether an investment aligns with their long-term financial goals.
To determine if a company is a good fit, you should assess whether the risk is appropriate for your situation. Most investors hold their portfolios in pooled investments like mutual funds.
At OneAscent Wealth, they believe owning stock in a company matters, whether you hold that stock independently or in a mutual fund. Companies that prove to be good investments are those that align with your values.
They identified four characteristics exemplified by these companies, which include being proud to own them and willing to invest in them. These characteristics are key to determining if a company is a good fit for your portfolio.
What Makes a Values-Based Portfolio Unique?
A values-based portfolio is unique because it considers a company's impact on humanity beyond just its financial performance. This means looking at how a company's activities align with your personal values.
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Companies that bless humanity, such as those providing global access to education or making the internet a safe place for children, can make a positive impact. These companies can improve lives and make the world a better place.
However, some companies harm humanity through activities like abortion, pornography, tobacco, and gambling. If these activities don't align with your values, you might want to reconsider owning stock in these companies.
Companies that engage in these activities, despite being profitable and providing a positive return, can still be considered a bad investment. The negative impact on the world around us outweighs their financial benefits.
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When to Know a Company is Good
A company is a good investment if it fills a need, and those that do are likely to thrive due to market demand.
Companies that fill a need have a leg up on the competition, whether they build widgets or provide a service.
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Filling a need indicates opportunity, but it's not enough on its own to make a company a good investment.
To be a good investment, a company must also generate sustainable profits, which is a sign of a well-run company with leadership and discipline.
Sustained profitability shows that a company can deliver excellence and meet the needs of its customers.
Some companies may choose to forego profits to invest in future opportunities, but these are not good investments.
Companies that fail to generate profits because they lack focus and fiscal discipline are also not good investments.
A good investment must also generate a positive return for its shareholders, which is a key indicator that the company's success will continue.
Positive returns show that a company's need-filling ability and operational excellence are likely to continue for the foreseeable future.
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When to Invest
A good investment has a company that fills a need, which is likely to thrive due to market demand. Companies that identify an underserved market have a leg up in the business world.
To determine if a company is a good investment, look for sustained profitability, a sign of a well-run company with leadership and discipline to fill that need with excellence. Companies that lack focus and fiscal discipline are not good investments.
A positive return for shareholders is a key indicator that investors can expect the need this company fills and the excellence of their operations to continue for the foreseeable future.
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