
Strategy consulting is a type of consulting that helps organizations make informed decisions and develop strategies to achieve their goals. It involves analyzing an organization's internal and external environment, identifying opportunities and threats, and recommending changes to improve performance.
Strategy consultants use various tools and techniques, such as SWOT analysis and Porter's Five Forces, to assess an organization's situation and develop a strategy. They often work with senior executives to identify key issues and develop solutions.
A key application of strategy consulting is in mergers and acquisitions, where consultants help companies evaluate potential targets and develop integration plans. This can be a complex process, requiring careful analysis of financial, operational, and cultural factors.
Strategy consultants also help organizations develop their corporate strategy, which involves defining their overall mission, vision, and objectives. This can include identifying key markets, developing competitive strategies, and allocating resources to achieve business goals.
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What is Strategy Consulting
Strategy consulting is the process of advising companies on important business decisions by providing strategic advice. It involves researching and analyzing issues, identifying challenges and opportunities, and making recommendations.
Management consulting is an umbrella term that encompasses strategy consulting, with strategy consulting being a subset that focuses on giving industry-specific insights and actionable strategies. This means that strategy consultants dive deeper into specific areas within a company to provide tailored advice.
The eight main disciplines of strategy consulting include Business Model Transformation, Corporate Strategy, Digital Strategy, Economic Policy, Functional Strategy, Mergers and Acquisitions, Organization Strategy, and Strategy and Operations.
Definition and Types
Strategy consulting is a specialized field that involves advising companies on important business decisions by providing strategic advice. This can include researching and analyzing issues, identifying challenges and opportunities, and making recommendations.
At its core, strategy consulting is a subset of management consulting, which is the umbrella term for advising at the highest level of a company. Strategy consultants focus on giving industry-specific insights and actionable strategies to address current challenges.
There are eight main disciplines within strategy consulting, including Business Model Transformation, Corporate Strategy, Digital Strategy, Economic Policy, Functional Strategy, Mergers and Acquisitions, Organization Strategy, and Strategy and Operations.
These categories encompass a wide range of project possibilities, from restructuring operations and determining best practices to building brand awareness and developing market entry plans.
Here are the eight main disciplines of strategy consulting:
- Business Model Transformation (BMI)
- Corporate Strategy
- Digital Strategy
- Economic Policy
- Functional Strategy
- Mergers and Acquisitions (M&A)
- Organization Strategy
- Strategy and Operations
Key Takeaways
Strategy consulting is a subset of management consulting where consultants advise businesses on challenges using industry-specific knowledge. This type of consulting is highly sought after, especially in recent years.
Strategy consultants work with various types of organizations, from big companies to smaller ones, and even government agencies. They often work independently from the firms they're advising.
There are eight main disciplines in strategy consulting: Business Model Transformation, Corporate Strategy, Digital Strategy, Economic Policy, Functional Strategy, Mergers and Acquisitions, Organization Strategy, and Strategy and Operations.
These disciplines cover a wide range of project possibilities, including restructuring operations, determining best practices, building brand awareness, and developing market entry plans.
Strategy consultants typically work on a project basis, advising businesses on specific challenges or opportunities. They may be brought in for temporary tasks, such as helping with a merger or acquisition, or to provide ongoing support.
Some of the key tasks that strategy consultants perform include meeting with clients, conducting research, preparing reports, and updating clients on new developments. They may also gather feedback from clients and conduct further research to better understand the industry and competition.
Here are the eight main disciplines in strategy consulting:
- Business Model Transformation (BMI)
- Corporate Strategy
- Digital Strategy
- Economic Policy
- Functional Strategy
- Mergers and Acquisitions (M&A)
- Organization Strategy
- Strategy and Operations
Skills and Qualities
To be a successful strategy consultant, you'll need to possess a unique combination of skills and qualities. A college degree in business, finance, or a related field is often a requirement, and many strategy consultants also pursue a master's in business administration (MBA) to boost their resume.
In addition to formal education, strategy consultants need to have strong analytical skills, which involve collecting and analyzing data to inform strategic recommendations. This is a critical skill set that is essential to a strategy consulting career.
Consultants need to be able to build relationships with clients in management roles, which requires strong people skills, including the ability to build relationships, be persuasive when necessary, and know when to defer. This can be challenging, but it's a crucial part of a strategy consulting career.
To succeed in strategy consulting, you'll also need to have strong communication skills, both written and verbal. This includes the ability to analyze data, draw conclusions, and make recommendations from research. These skills are essential for presenting findings to clients and stakeholders.
Here are some of the critical skills required for strategy consulting:
- Critical thinking
- Ability to analyze data and tell a story from that data
- Draw conclusions and make recommendations from research
- Strong communication, both written and verbal
- Relationship building and sustaining
Career in Strategy Consulting
A career in strategy consulting can be a dream come true for many professionals, offering a unique blend of analytical and creative skills.
Strategy consultants work with clients to identify and solve complex business problems, often using data analysis and market research to inform their recommendations.
This type of work requires strong problem-solving skills, as well as the ability to communicate complex ideas to non-technical stakeholders.
According to a recent study, strategy consultants can earn an average salary of $80,000 per year, with top performers earning upwards of $150,000.
With the right skills and experience, a career in strategy consulting can be a highly rewarding and lucrative path.
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Industry Outlook
As the field of strategy consulting continues to evolve, it's clear that technology is playing a significant role.
Technology can pose a threat to the industry, particularly as AI gets better at gathering and analyzing data.
However, this doesn't mean that strategy consulting firms will become obsolete.
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In fact, many firms are investing in digital capabilities, often by buying up smaller, more specialized firms.
For example, McKinsey & Company acquired QuantumBlack AI to blend AI and technology with strategic thinking and expertise.
The key to success in this new landscape is having the right experts in place to turn data into actionable strategies.
Firms will need to hire more expert practitioners, as well as retain people growing through the firms, to best serve the needs of tech-native companies.
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Top Firms
If you're interested in a career in strategy consulting, it's essential to know the top firms in the industry.
The three largest and most prestigious strategy consulting firms are McKinsey & Company, Boston Consulting Group (BCG), and Bain & Company. These firms are often referred to as the "Big Three."
The Big Four professional services firms, including Deloitte, Ernst & Young (EY), KPMG, and PwC, also offer strategy consulting services, but their primary focus is on accounting and advisory services.
These firms have a strong reputation in the industry and often attract top talent. If you're considering a career in strategy consulting, it's worth researching these firms and their services.
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Who Hires?
In most cases, strategy consultants work for consulting firms. These firms specialize in strategy consulting and often have a team of experts who work together to help clients make informed decisions.
Pure play strategy consulting firms only do strategy consulting – nothing else. They focus solely on providing strategic advice to clients.
Some big businesses have their own consulting teams who work in-house. These teams are employed directly by the company and work closely with their own subject matter experts.
In an in-house role, you’ll become a subject matter expert. This allows you to gain a deep understanding of the company's operations and make a meaningful impact on their strategy.
Becoming a Professional
Becoming a strategy consultant takes a combination of education, experience, and industry knowledge.
A bachelor’s degree is usually the minimum requirement for entry-level strategy consulting, but your major isn’t as important as the skills you bring to the table.
Many prospective strategy consultants decide to pursue an MBA to further their studies.
Work experience can make all the difference in getting hired, and internships are a great way to get your foot in the door.
Internships are helpful, in fact, many people enter the firms through an internship program.
A good consultant will be aware of their performance, find ways to improve and be happy to keep growing.
Even once you’re an expert, there’s always more to learn.
Interview Process
The interview process for strategy consultant jobs can be quite different from other job interviews and requires practice and preparation.
You'll be given a business problem to solve on the fly in front of the interviewer, which takes a lot of practice to do well.
The interviewer will expect you to structure your approach to solving the problem, ask for the right data, crunch numbers quickly and perfectly without a calculator, pull insights together, and come up with a recommendation.
This process is very learnable as long as you're willing to invest the time to practice, but it's essential to be prepared for the challenge.
Associate | Senior
As a strategy consultant, you'll likely start out as an Associate, where you'll enter consulting firms with an MBA and lead teams, own functional areas, analyze information, and develop project deliverables.
At this level, you'll have the opportunity to work closely with senior consultants and gain valuable experience in the field. You'll also have the chance to take on more responsibility and develop your skills in areas such as data analysis and project management.
As you progress to Senior Consultant, you'll continue to lead teams and own functional areas, but you'll also have more autonomy to make decisions and drive projects forward.
Associate Principal
As you progress in your career in strategy consulting, you'll have the opportunity to take on more senior roles. At the Associate Principal level, your responsibilities will expand to include client relationship management, which is a key aspect of strategy consulting.
You'll be working closely with clients to understand their needs and develop solutions that meet their goals. This requires strong communication and interpersonal skills, as well as the ability to build trust with clients.
One of the key challenges of the Associate Principal role is overseeing managers, which means providing guidance and support to help them succeed in their roles. This requires strong leadership skills and the ability to delegate tasks effectively.
In terms of career progression, the Associate Principal role is a stepping stone to the Principal level, where you'll have even more responsibility and autonomy. At this level, you'll be in charge of project delivery, which means overseeing the entire project from start to finish.
Learn to Coordinate
Good interpersonal skills are essential for a career in strategy consulting, and one key aspect of this is the ability to coordinate a team of consultants. This involves helping to ensure that all parties are on the same page.
Miscommunication can quickly derail a project, so it's crucial to keep everyone informed throughout the process. This includes consultants, clients, and any other relevant parties.
Effective coordination is what keeps a project on track, and it's a skill that can be developed with practice and experience.
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Day-to-Day and Earnings
A typical day for a strategy consultant is filled with meetings, research, and report preparation. They meet with clients to understand their needs and gather feedback on their work.
Consultants conduct research to better understand the industry and competition. They use this information to prepare reports that detail their study's findings and recommend plans to achieve organizational goals.
Meeting with clients is a crucial part of a consultant's job, allowing them to get feedback and gather more information about the business. Consultants can expect to spend a significant amount of time preparing reports, which can be a time-consuming but essential task.
Time Management
Time management is crucial for strategy consultants who work to tight deadlines. Missing them isn't an option.
Getting organised with a to-do list is essential to stay on track. This helps you prioritize tasks and avoid last-minute rushes.
Strategy consultants often have to juggle multiple projects simultaneously, which can be overwhelming. However, with a solid to-do list, you can manage your time more effectively and meet deadlines.
Staying organised also helps you avoid stress and burnout. By breaking down tasks into manageable chunks, you can focus on one thing at a time and maintain a healthy work-life balance.
A Typical Day

A typical day for a strategy consultant is a busy one. They meet with clients to get feedback on their work and gather more information about their business.
Consultants spend a significant amount of time conducting research to better understand the industry and the competition. This helps them provide valuable insights to their clients.
Preparing reports that detail their study's findings and recommend plans to achieve organizational goals is a crucial part of a consultant's job. These reports are often the key to helping clients improve their performance.
As consultants work closely with clients, they also update them on new developments and changes in the industry. This keeps clients informed and ensures they're always on the same page.
Here's a breakdown of a consultant's daily tasks:
- Meeting with clients to analyze their needs
- Conducting research
- Preparing reports
- Updating clients on new developments
People's Earnings
Strategy consultants can earn an average of $90,000 per year, according to Glassdoor.
Their salary varies depending on experience level and education attainment, but $90,000 is the average.
Tips and Services
If you're looking to develop a strategy, consider the fact that good strategies aren't the result of brainstorming or creative brilliance.
Strategy consultants can bring top talent to the table, as well as an external view of a problem that may elicit emotional and political responses from people in the company.
Organisations use strategy consultants for different reasons, including to leverage the experience consultants bring from other client engagements and to attach the credibility of a recognised strategy consulting brand to a set of strategy recommendations.
To get the most out of a strategy consultant, it's essential to understand that their role is to work on the top issues of boards of directors, the CEO, and executives, which are typically the five top priorities that keep the CEO awake at night.
Tips for Succeeding
Succeeding in any endeavor requires a clear understanding of your goals and priorities.
Set realistic targets by breaking down larger objectives into smaller, manageable tasks. This will help you stay focused and motivated.
To avoid procrastination, create a schedule and stick to it, allocating specific times for work and leisure activities. Consistency is key to achieving your goals.
Regularly review and adjust your plan to ensure you're on track and make necessary changes. This will help you stay adaptable and responsive to changing circumstances.
Stay organized by using tools like to-do lists, calendars, and reminders to keep track of your tasks and deadlines.
Effective time management is crucial to achieving success, so prioritize tasks based on their importance and urgency.
Services
As a strategy consultant, you'll work on the top issues that keep CEOs awake at night, a mix of true strategic and operational issues that require a strategic response.
Strategy consulting grew from the roots of strategic management, incorporating a wide variety of theory and practice. This includes portfolio analysis and its micro-economic underpinnings, as defined by Igor Ansoff and Bruce Henderson.
We develop strategies based on rigorous analysis and building buy-in to defined execution plans. This is not a process of brainstorming or creative brilliance, but rather a methodical approach to solving complex problems.
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Organisations use strategy consultants for different reasons, including access to top talent and an external view of a problem. Some also want to leverage the experience consultants bring from other client engagements.
Being a strategy consultant is a tremendous privilege, requiring exceptional individuals who can add measurable value to top executive teams.
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