
ServiceNow CPQ has made a significant move to accelerate its growth with the acquisition of Logik.ai. This strategic partnership aims to provide customers with a more comprehensive and streamlined experience.
By integrating Logik.ai's AI-driven capabilities, ServiceNow CPQ can now offer more accurate and efficient pricing and quoting processes. This will enable businesses to make data-driven decisions and close deals faster.
The acquisition is expected to enhance the overall user experience, making it easier for customers to navigate and utilize the platform. ServiceNow CPQ is committed to delivering a more personalized and intuitive experience for its users.
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ServiceNow Accelerates Growth
ServiceNow is aiming to further accelerate its CRM growth, with its CRM and Industry Workflows business unit being the fastest growing in the company.
The acquisition of Logik.ai is expected to boost this growth by driving new levels of performance in sales and commerce.
Salesforce employees have been accused of being poached by ServiceNow, adding to the competitive tension between the two cloud solutions.

Logik.ai's AI-powered selling capabilities will be integrated with ServiceNow's Customer Service Management solution and Sales and Order Management offering.
This integration will simplify complex sales processes, improve self-service capabilities, connect teams, and optimize workflows.
Logik.ai's transformative solution combined with ServiceNow's AI-fueled platform ensures speed and efficiency through the full sales lifecycle.
The acquisition aims to help customers achieve greater simplicity and scale across the entire CRM process.
ServiceNow's innovative platform is built for the era of AI, making it the perfect partner for Logik.ai to continue its momentum.
Logik.ai's early adoption of AI has allowed it to rewrite how products of any complexity are sold.
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Business Growth and Democratization
ServiceNow's CRM and Industry Workflows business unit is the fastest growing in the company.
Logik.ai's AI-powered selling capabilities are expected to boost this growth by driving new levels of performance in sales and commerce.
The implementation of Logik.ai's sales workflow experiences will simplify complex sales processes and improve self-service capabilities.

Logik.ai's transformative solution combined with ServiceNow's innovative, AI-fueled platform ensures speed and efficiency through the full sales lifecycle.
Businesses are frustrated by solutions that force them into slow and cumbersome experiences that weigh down sales productivity.
Logik.ai empowers all customer-facing employees with CPQ capabilities, not just direct sales teams, making it truly omnichannel.
This democratization of CPQ tech can help brands boost revenues across more customer touchpoints, such as contact center conversations and service desk interactions.
Logik.ai has partnered with companies like Adobe, BigCommerce, and Shopify to put CPQ functionality in the hands of more users.
ServiceNow may streamline the sales experience with Logik.ai, empowering front-office teams with the right tools to boost revenue.
Logik.ai's consumer-grade UX integrates seamlessly into the entire customer lifecycle, making it critical for customer-facing employees.
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Logik.ai and ServiceNow
ServiceNow's CRM and Industry Workflows business unit is the fastest growing in the company.
Logik.ai's AI-powered selling capabilities are being integrated with ServiceNow to drive new levels of performance in sales and commerce.

Logik.ai's sales workflow experiences can be deployed across various channels, including direct sales, partner sales, and self-service.
ServiceNow will leverage Logik.ai's capabilities to simplify complex sales processes, improve self-service capabilities, connect teams, and optimize workflows.
Christopher Shutts, CEO and Co-Founder of Logik.ai, believes ServiceNow CRM is built for the era of AI, making it the perfect partner to continue that momentum.
Logik.ai's transformative solution combined with ServiceNow's AI-fueled platform ensures speed and efficiency through the full sales lifecycle.
ServiceNow's Customer Service Management solution and Sales and Order Management offering will seamlessly connect with Logik.ai's capabilities.
Logik.ai is already integrated with nearly 50 technology partners, including ServiceNow.
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Salesforce's Future After Loss
Salesforce CPQ has been in an "End of Sale" (EOS) phase since recently.
This means that Salesforce has decided to move on from CPQ and focus on Revenue Cloud instead.
Logik.AI, a notable Salesforce partner, has been working with Salesforce for many years and has an AppExchange solution for CPQ and Commerce.
Salesforce and ServiceNow have been competitors for several years, and this rivalry has only intensified since ServiceNow became a CRM in January.
ServiceNow has been accused of "poaching" Salesforce employees, which could be a sign of a deeper conflict between the two companies.
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Frequently Asked Questions
Does ServiceNow have a CPQ?
Yes, ServiceNow has a CPQ (Configure, Price, Quote) feature, which is natively integrated with other lead-to-cash applications on the platform. This integration enables a seamless sales and order management experience.
What is CPQ used for?
CPQ software helps sales teams create accurate quotes, streamline pricing, and automate approvals, freeing up time for high-value customer interactions. It simplifies the complex process of building and managing quotes, making it easier to close deals.
What is CPQ vs CRM?
CPQ (Configure, Price, Quote) software is a tool that helps teams configure products, apply pricing rules, and generate proposals, while CRM (Customer Relationship Management) software manages and centralizes customer data. Together, CPQ and CRM create a more efficient sales process by streamlining product configuration and pricing
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