
Ramly Group has a strong presence in the food industry, with a wide range of operations that cater to different markets and customer segments. The company has a strong focus on quality and innovation, which has enabled it to expand its business globally.
Ramly Group has a large production capacity, with a total of 12 factories across the world. This allows the company to meet the growing demand for its products and maintain a competitive edge in the market.
The company's financial goals are ambitious, with a target to achieve a revenue of RM 1 billion by 2025. This is a significant milestone, considering the company's current revenue of RM 200 million.
Ramly Group's operations are not limited to food production, as the company also has a strong e-commerce platform that allows customers to purchase its products online. This has helped the company to reach a wider customer base and increase its sales.
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History
Ramly bin Mokni founded the Ramly Group in 1984 with a clear vision. He wanted to develop a clean and good-quality halal Western fast-food chain in Malaysia.
Ramly started his business selling burgers with his wife from street food stalls in 1979. This humble beginning laid the foundation for the company's future success.
Ramly worked as a butcher in a market, where he discovered that it was unknown whether most fresh-meat sources were halal or not. This realization sparked the idea to produce a halal-certified meat source for all Muslim consumers in Malaysia.
Ramly's goal was to create a Western-style fast-food brand in Malaysia that was clean, high-quality, and halal.
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Expansion
Ramly Group is expanding its operations to meet growing demand for its products. The company has invested around MYR1 billion to build a factory in the Halal Hub Industrial Park, Pulau Indah, Selangor.
The factory is expected to generate a revenue of MYR2 billion once it opens in the latter half of 2017. The Ramly Group is currently exporting its products to several Southeast Asian countries, including Indonesia, Brunei, Thailand, Myanmar, Cambodia, and Bangladesh.
The company plans to expand its export market to other Southeast Asian countries like Vietnam and the Philippines, and is also looking into entering the Middle Eastern and East Asian markets. Ramly Group has a subsidiary, Ramli Food Industries, which is investing RM1 billion in a new processing facility.
The facility will have a six-line production capacity, which is six times the existing factory output. The first phase of the facility, which covers 14 acres, will have an investment of RM500 million and will triple the capacity of the current factory.
The Ramly Group has signed a syndicated financial deal with Agro Bank and Bank Pembangunan worth RM274 million to fund the first phase of the complex. The construction of the facility has already commenced, and the company hopes to triple its profit of RM80 million charted last year.
Business Operations
The Ramly Group's business operations are impressive, with a current turnover of RM1 billion and a goal to double that to RM2 billion once their new factory opens.
The new factory, dubbed the Ramly Production Complex, will be located at the Halal Hub Industrial Park in Pulau Indah, Klang, and will have the capacity to produce 300 metric tonnes a day in its first phase of operations.
This is a four-fold increase in output for the firm, which currently has a maximum capacity that's holding them back. With the new factory, Ramly Group will be able to expand their business and reach new customers.
The new factory will cost a total of RM1 billion and will kick off operations in three phases beginning end-2017.
Burger
In Malaysia, the Ramly Burger is a beloved street food with over 25,000 stalls nationwide as of 2015. These stalls have been selling the Ramly Burger in every state in Malaysia since 1979.
The defining characteristic of a Ramly Burger is the patty itself wrapped in an omelette and topped with several condiments. This unique combination has made the Ramly Burger a local favourite, especially among city dwellers.
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The monthly average income of a Ramly Burger stall is approximately RM 5,000. This is a significant income for a small business, especially considering the low overhead costs of operating a street stall.
The Ramly Burger has also gained popularity beyond Malaysia's borders, with Singaporean street vendors using the Ramly Burger wrapper despite the burger patties being banned in the country.
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Burgers in Singapore
In Singapore, you can still get a great burger despite the official Ramly meat patties being off-limits due to import restrictions.
The Ramly brand wrapper is often used by street vendors who create their own versions of the popular burger style.
Many of these vendors have adapted to the restrictions and continue to serve delicious burgers in the Ramly style.
You might be surprised to know that the Ramly brand wrapper is still used by some vendors, despite the official product not being allowed in the country.
These vendors have become creative with their menu offerings, making it possible for burger lovers to enjoy a taste of the Ramly style in Singapore.
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Slogan
A catchy slogan can make all the difference in grabbing customers' attention and setting your brand apart. The slogan "Pastikan Ramly Baru Beli" translates to "Make Sure It's Ramly Before You Buy", emphasizing the importance of authenticity and quality.
This slogan is a great example of how a simple phrase can convey a powerful message. In this case, it's a reminder to customers to choose the genuine article.
A well-crafted slogan can also serve as a marketing tool, helping to build brand recognition and loyalty. This slogan has likely been used in various marketing campaigns to promote the Ramly brand.
Here's a list of key takeaways from this slogan:
- Authenticity is key: The slogan emphasizes the importance of choosing the genuine article.
- Quality matters: The slogan implies that the Ramly brand stands for quality and excellence.
Financial Goals
The Ramly Group is eyeing a significant revenue boost with its new factory opening at the end of 2017.
They expect revenue to double to RM2 billion, a notable increase from their current RM1 billion annual turnover.
This ambitious goal is driven by the company's current factory hitting its maximum capacity, necessitating the construction of a new facility.
The new factory, dubbed the Ramly Production Complex, will produce 300 metric tonnes a day in its first phase, a four-fold increase in output.
This expansion will not only meet the growing demand for Ramly products but also enable the company to explore new markets, including the Middle East, Japan, and Korea.
Frequently Asked Questions
Who owns Ramly?
Ramly Processing Sdn. Bhd. (doing business as Ramly) was founded by Ramly bin Mokni. The company is owned by Ramly bin Mokni through Pemasaran Ramly Mokni Sdn. Bhd.
Where does Ramly get their meat from?
Ramly imports its beef from India, a country not on the approved list by the Singapore Food Agency (SFA). This raises questions about the safety and quality of their beef products.
Why is Ramly Burger called Ramly?
The Ramly Burger is named after its creator, Dato' Dr. Haji Ramly Mokni, who founded the company in 1979. The brand is a reflection of his entrepreneurial spirit and legacy in the food industry.
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