
The Pierce-Arrow Motor Car Company was a true pioneer in the automotive industry, and its legacy of innovation is still celebrated today.
Pierce-Arrow was founded in 1901 by George N. Pierce, and it quickly became known for its high-quality cars that were designed to be both stylish and reliable.
The company's innovative spirit led to the introduction of the first electric starter in 1910, which revolutionized the driving experience.
Pierce-Arrow's commitment to innovation also led to the development of the first hydraulic brakes in 1915, making cars safer for drivers and passengers.
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Pierce Arrow History
The Pierce-Arrow Motor Car Company was once a household name, synonymous with luxury and quality. For 38 years, the company produced some of the finest automobiles made.
The Pierce-Arrow name was recognized and respected worldwide, and their cars could be found anywhere the rich and powerful worked and played. They supplied cars to the White House for over 20 years, and even sold cars to royal families in Japan, Persia, Saudi Arabia, Greece, and Belgium.
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The company's early ventures into motorcars included the deDion powered Motorette, but it wasn't until the success of the Pierce Great Arrow in the Glidden Tours that the Pierce automobile became famous for quality and reliability.
The Pierce-Arrow line matured into a lineup of three models during World War I, with the top-of-the-line being the enormous model 66 with an 825 cubic inch engine. They also sent hundreds of trucks from their commercial line to England and France to support the war effort.
Here's a list of notable Pierce-Arrow owners:
- Presidents of the United States
- Royal families of Japan, Persia, Saudi Arabia, Greece, and Belgium
- Congressmen, ambassadors, governors, businessmen, and entertainers
The Pierce-Arrow company had other product lines beyond passenger cars, including bicycles, motorcycles, and trucks. They produced some of the finest bicycles and motorcycles of the time, and their commercial line built heavy-duty trucks for commercial and military uses for twenty years.
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Pierce Arrow Models
The Pierce-Arrow Motor Car Company produced a wide range of models over the years. There were at least 39 defined models, including the Pierce Stanhope and the Pierce Silver Arrow.
The Pierce-Arrow line matured into a lineup of three models that would define the Pierce-Arrow line for a decade. These models were the Pierce-Arrow 1240A, the Pierce-Arrow 1245, and the Pierce-Arrow 1248A.
Here's a list of some of the Pierce-Arrow models:
- Pierce Stanhope
- Pierce Great Arrow
- Pierce Arrow 24 HP
- Pierce Arrow 36 HP
- Pierce Arrow 40 HP
- Pierce Arrow 48 HP
- Pierce Arrow 60 HP
- Pierce Arrow 66 HP
- Pierce Silver Arrow
- Pierce-Arrow 836A
- Pierce-Arrow 840A
- Pierce-Arrow 845
- Pierce-Arrow Model 1236
- Pierce-Arrow Model 1242
- Pierce-Arrow Model 1247
- Pierce-Arrow Model 133
- Pierce-Arrow Model 143
- Pierce-Arrow Model 31
- Pierce-Arrow Model 32
- Pierce-Arrow Model 33
- Pierce-Arrow Model 36
- Pierce-Arrow Model 38-C 3
- Pierce-Arrow Model 41
- Pierce-Arrow Model 42
- Pierce-Arrow Model 43
- Pierce-Arrow Model 51
- Pierce-Arrow Model 52
- Pierce-Arrow Model 53
- Pierce-Arrow Model 54
- Pierce-Arrow Model 80
- Pierce-Arrow Model 81
- Pierce-Arrow Model 836
- Pierce-Arrow Model A
- Pierce-Arrow Model B
- Pierce-Arrow Model C
1933–1938
In 1933, Pierce-Arrow unveiled the radically streamlined Silver Arrow at the New York Auto Show. This show-stopping car was priced at $10,000, equivalent to $242,905 today.
The Silver Arrow was a final attempt by Pierce-Arrow to appeal to the wealthy, but it failed to generate enough sales due to its high price during the Great Depression. Pierce sold only five examples of this luxurious car.
A lower-priced production model was rolled out, but it lacked many luxury features of the show car and still failed to sell well. This was a critical mistake, as Pierce was the only luxury brand that did not field a lower-priced car to provide cash flow.
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The bodies of the Silver Arrow were built at Studebaker, which assisted in rolling out the production model. However, without sales or funds for development, the company declared insolvency in 1938 and closed its doors.
The final Pierce-Arrow assembled was built by Karl Wise, the firm's chief engineer, from parts secured from the company's receivers.
List of Models
Pierce Arrow Models were incredibly diverse with a wide range of options available to customers.
There were at least 39 defined models, including the Pierce Stanhope and the Pierce Great Arrow.
The Pierce Arrow 24 HP was one of the smaller models, while the Pierce Arrow 60 HP and the Pierce Arrow 66 HP were among the larger ones.
The Pierce Silver Arrow was a notable model, as was the Pierce-Arrow 1240A.
Here is a list of some of the models mentioned in the article:
- Pierce Stanhope
- Pierce Great Arrow
- Pierce Arrow 24 HP
- Pierce Arrow 36 HP
- Pierce Arrow 40 HP
- Pierce Arrow 48 HP
- Pierce Arrow 60 HP
- Pierce Arrow 66 HP
- Pierce Silver Arrow
- Pierce-Arrow 1240A
- Pierce-Arrow 1245
- Pierce-Arrow 1248A
- Pierce-Arrow 1255
- Pierce-Arrow 1601
- Pierce-Arrow 1602
- Pierce-Arrow 1603
- Pierce-Arrow 1701
- Pierce-Arrow 1702
- Pierce-Arrow 1703
- Pierce-Arrow 1801
- Pierce-Arrow 1802
- Pierce-Arrow 1803
- Pierce-Arrow 836A
- Pierce-Arrow 840A
- Pierce-Arrow 845
- Pierce-Arrow Model 1236
- Pierce-Arrow Model 1242
- Pierce-Arrow Model 1247
- Pierce-Arrow Model 133
- Pierce-Arrow Model 143
- Pierce-Arrow Model 31
- Pierce-Arrow Model 32
- Pierce-Arrow Model 33
- Pierce-Arrow Model 36
- Pierce-Arrow Model 38-C 3 (1915–1916)
- Pierce-Arrow Model 41
- Pierce-Arrow Model 42
- Pierce-Arrow Model 43
- Pierce-Arrow Model 51
- Pierce-Arrow Model 52
- Pierce-Arrow Model 53
- Pierce-Arrow Model 54
- Pierce-Arrow Model 80
- Pierce-Arrow Model 81
- Pierce-Arrow Model 836
- Pierce-Arrow Model A
- Pierce-Arrow Model B
- Pierce-Arrow Model C
Landmark Models Endure
The Pierce-Arrow Motor Car Company produced some of the finest automobiles made, with at least 39 defined models to its name. The Pierce-Arrow 66 model, with its enormous 825 cubic inch engine, was a top-of-the-line model that defined the Pierce-Arrow line for a decade.
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Some of the most notable models include the Pierce Stanhope, Pierce Great Arrow, and the Pierce-Arrow Model 1236. These models showcased the company's commitment to quality and reliability, which earned them a reputation as one of the foremost prestige automobiles.
Pierce-Arrow supplied cars to the White House for the use of the President for over 20 years. They also sold cars to the royal families of Japan, Persia, Saudi Arabia, Greece, and Belgium.
Here are some of the key models produced by Pierce-Arrow:
- Pierce Stanhope
- Pierce Great Arrow
- Pierce-Arrow Model 1236
- Pierce-Arrow Model 1242
- Pierce-Arrow Model 1247
- Pierce-Arrow Model 133
- Pierce-Arrow Model 143
- Pierce-Arrow Model 31
- Pierce-Arrow Model 32
- Pierce-Arrow Model 33
- Pierce-Arrow Model 36
- Pierce-Arrow Model 38-C 3
- Pierce-Arrow Model 41
- Pierce-Arrow Model 42
- Pierce-Arrow Model 43
- Pierce-Arrow Model 51
- Pierce-Arrow Model 52
- Pierce-Arrow Model 53
- Pierce-Arrow Model 54
- Pierce-Arrow Model 80
- Pierce-Arrow Model 81
- Pierce-Arrow Model 836
- Pierce-Arrow Model A
- Pierce-Arrow Model B
- Pierce-Arrow Model C
A Legacy of Innovation
Pierce-Arrow was renowned for its innovations, such as the distinctive fender light designed by Herbert Dawley in 1914. Dawley was recruited by Charles Clifton after entering a public design contest, and was also responsible for creating the iconic Helmeted Archer hood ornament.
The company created Travelodge trailers, complete with gas stoves, ice chests, water tanks, and dining areas.
Pierce-Arrow also produced the Boyce MotoMeter, patented in 1912, which gave drivers information about engine temperature while operating the car.
Here are some notable innovations from Pierce-Arrow:
- MotoMeter: patented in 1912
- Fender light: designed by Herbert Dawley in 1914
- Travelodge trailers: complete with gas stoves, ice chests, water tanks, and dining areas
During WWI, over 12,500 trucks were produced by the Pierce-Arrow factory for use by Allied troops. At this time in 1915, Pierce-Arrow employed over 10,000 men and women in Buffalo, NY, and boasted they used more aluminum than any country in the world.
Frequently Asked Questions
Is Pierce-Arrow still in business?
No, Pierce-Arrow is not currently in business, as it ceased operations in 1938. The company's legacy lives on, but it has not produced new vehicles since its closure.
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