
Minute Media has been in the news lately for its significant growth and expansion. The company has acquired several popular sports media brands, including DBLTAP and IAC's The Athletic. This strategic move has helped Minute Media reach a wider audience.
Minute Media's platform now offers a vast array of sports content, including news, analysis, and podcasts. The company's focus on high-quality content has attracted a large and engaged user base. Minute Media's user base has grown significantly since its inception.
Minute Media's acquisition of The Athletic has given the company a strong foothold in the US sports media market. This move has enabled Minute Media to tap into the US market and expand its global reach.
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Boosts Instream Video Revenue by 30% with Exchange Bidding
Minute Media, a leading digital sports media company, has seen significant revenue growth through the use of exchange bidding.
By leveraging exchange bidding, Minute Media was able to boost their instream video revenue by a whopping 30%.
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This innovative approach allowed them to tap into a wider pool of advertisers and increase their revenue streams.
Minute Media's success with exchange bidding is a testament to the power of data-driven decision making in the digital advertising space.
Their use of advanced technology and data analysis enabled them to optimize their ad inventory and attract higher-paying advertisers.
As a result, Minute Media was able to increase their revenue and take their business to the next level.
Their story is a great example of how companies can use technology and data to drive growth and success.
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About Minute Media
Minute Media is a global sports media company. They were founded in 2012 by Asaf Shalvi and Lior Shaviv.
The company is headquartered in New York City and Tel Aviv, Israel. Minute Media has a presence in over 190 countries worldwide.
Minute Media has acquired several notable brands, including DBLTAP, The Big Lead, and GOLFTV.
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Minute Media Leadership
Asaf Peled is the driving force behind Minute Media, having founded the company in 2011 as FTBpro. He has overseen its transformation into a global powerhouse.
Asaf Peled has been the CEO of Minute Media since its inception in 2011, continuously driving innovation and expansion in the sports and culture content industry. He has been with the company for approximately 13 years as of 2024.
Peled's leadership has been pivotal in expanding Minute Media's reach across Europe, North America, South America, and Asia, establishing it as a major player in the digital media landscape.
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The Results
Minute Media's implementation of Exchange Bidding led to a 34% increase in programmatic video revenue.
Minute Media's operational efficiencies improved due to decreasing ad ops overhead, streamlining billing, and increased transparency with a centralized video solution.
Their video advertising solution, Minute Media+, is used by over 500 publishers and brands worldwide.
Here are some key results from Minute Media's implementation of Exchange Bidding:
- 34% increase in programmatic video revenue
- Operational efficiencies due to decreased ad ops overhead and streamlined billing
CEO Inquiry
Asaf Peled has been the driving force behind Minute Media since its inception in 2011.
He founded the company initially as FTBpro, with a vision to revolutionize sports media.
Minute Media's innovative contributor-driven model and proprietary tech platform have set new standards in digital content creation and distribution.
As of 2024, Asaf Peled has been with Minute Media for approximately 13 years.
During his tenure, he has led the company through significant growth and numerous acquisitions.
Minute Media has established itself as a major player in the digital media landscape under Peled's leadership.
Asaf Peled has overseen the company's transformation into a global powerhouse, encompassing brands like Sports Illustrated and The Players' Tribune.
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Minute Media Support
Minute Media is committed to supporting Special Olympics through grassroots storytelling efforts, featuring editorial, video, and audio content that covers not only Special Olympics and its athletes but also other Special Olympics partners.
The company's employees will be dedicating their time to volunteer opportunities at Special Olympics events, creating direct interaction with the inspiring stories of people with intellectual disabilities.
Minute Media plans to amplify Special Olympics messages via social media, digital advertisements, and white label content creation.
The company will also provide mentoring and job shadowing opportunities for Special Olympics athletes interested in building a career in media.
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Minute Media Strategy
Minute Media's strategy focuses on creating engaging content that resonates with their audience.
They achieve this through their vast network of sports media brands, which includes 365Scores, DBLTAP, and Iledd, among others.
Minute Media's content strategy is centered around providing users with the latest sports news, scores, and highlights.
Their mobile-first approach ensures that users can access their content on-the-go, making it a key part of their strategy.
Minute Media's content is optimized for mobile devices, with a focus on video content and live scores.
This approach has been successful in engaging users and driving traffic to their platforms.
Minute Media's strategy also includes investing in data and analytics to better understand their users and improve their content offerings.
They use this data to personalize the user experience and improve the overall performance of their platforms.
By combining engaging content with data-driven insights, Minute Media is able to create a unique and compelling user experience.
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Latest News
Minute Media has made a significant move in the sports content industry with its acquisition of VideoVerse. This acquisition positions Minute Media to deliver exceptional value throughout the sports content ecosystem by creating a seamless creation-to-monetization pipeline.
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Minute Media's acquisition of VideoVerse includes the latter's leading product, Magnifi, an AI-driven SaaS technology platform. Magnifi transforms how sports moments reach fans worldwide by using sophisticated artificial intelligence to instantly identify crucial game moments and generate highlights as events unfold.
Minute Media plans to implement a fully integrated solution that enhances its strategic relationships with premier teams, leagues, and federations globally.
Secures SI Publishing Rights in Deal with Authentic Brands Group
SI has partnered with Authentic Brands Group, a global leader in brand development and marketing, to secure publishing rights.
This deal marks a significant milestone for SI, allowing them to expand their reach and create new content opportunities.
The partnership is expected to bring SI's iconic brand to a wider audience, and we can expect to see exciting new projects and collaborations in the future.
Authentic Brands Group has a proven track record of successfully reviving and repositioning brands, and we're excited to see what they bring to the table.
With this deal in place, SI is poised to reach new heights and cement its position as a leader in the industry.
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Latest News
Minute Media has acquired VideoVerse, a company that uses AI to help sports teams and leagues create and distribute engaging short-form content. This acquisition positions Minute Media to deliver exceptional value throughout the sports content ecosystem.
The acquisition includes VideoVerse's leading product, Magnifi, an AI-driven SaaS technology platform that instantly identifies crucial game moments and generates highlights as events unfold. Magnifi uses sophisticated artificial intelligence to analyze both visual sequences and audio elements.
Magnifi's technological prowess lies in its sophisticated AI framework that combines computer vision, natural language processing, and advanced machine learning algorithms. This technological foundation enables the platform to pinpoint pivotal moments with remarkable speed and accuracy.
Minute Media plans to implement a fully integrated solution that enhances its strategic relationships with premier teams, leagues, and federations globally. The company will also drive key enhancements across its ecosystem, strengthening the STN Video platform for leagues and publishing partners.
The acquisition will further strengthen and expand Minute Media's global AI footprint through continued investment, with a strategic emphasis on pioneering next-generation AI video capabilities.
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Frequently Asked Questions
How much is minute media worth?
Minute Media is valued at over $1 billion after a new round of funding. This significant valuation reflects the company's growth and success in the sports and entertainment media space.
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