Rogers Sports & Media Business Overview

Rogers Sports & Media is a leading Canadian media company that operates a diverse portfolio of sports and media assets.

The company was founded by Ted Rogers in 1960 and has since grown to become one of Canada's largest media companies.

Rogers Sports & Media operates a range of media brands, including Sportsnet, Citytv, and OMNI Television.

These brands offer a variety of sports and entertainment programming to Canadian audiences, including live sports events, news, and entertainment shows.

Rogers Sports & Media has a significant presence in Canada's media landscape. The company owns 55 radio stations across the country through its Rogers Radio division.

The company's operations have been affected by the unpredictable advertising market, leading to job cuts in its audio business. A "few dozen" jobs were cut in an effort to adjust operating expenses and compete in a changing environment.

Rogers Sports & Media has continued to operate all its radio stations, programming, and podcasts despite the job cuts. This means that listeners and advertisers will still have access to the same content.

The company has also offered voluntary departure packages to some employees in the past, including last year's integration with Shaw Communications Inc. This move was part of the company's efforts to adjust to the changing market and reduce expenses.

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Rogers has made significant acquisitions and partnerships over the years. In 2007, it acquired Citytv stations from CTVglobemedia, which included 12 stations across Canada.

Rogers also acquired a minority interest in Vuguru, a web-based video production firm, in 2009. In 2010, it received CHST-FM in London, Ontario, from CTVglobemedia.

Rogers partnered with FX Networks to launch FX Canada in 2011, with FX Networks acquiring a minority stake later that year. The partnership marked a significant expansion for Rogers in the specialty television market.

In 2012, Rogers acquired Score Media's broadcast business, including The Score Television Network, for $167 million. The network was rebranded as Sportsnet 360.

Rogers has also partnered with Vice Media to establish a production studio in Toronto and launch Vice-branded television and digital properties.

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Rogers announced its intent to acquire Citytv stations in June 2007 as part of CTVglobemedia's acquisition of CHUM Limited.

The CRTC required Rogers to divest the Citytv stations to comply with major-market ownership restrictions, but Rogers maintained ownership of the Citytv stations' local news channel CP24.

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Rogers established its own short-lived CityNews Channel in 2011 as a substitute, in cooperation with CITY-TV and sister news radio station 680 CFTR.

The CityNews Channel folded in 2013.

Rogers acquired a minority interest in the web-based video production firm Vuguru in 2009.

Rogers received CHST-FM in London, Ontario, from CTVglobemedia in 2010.

Rogers announced a partnership with FX Networks to launch a Canadian version of FX in 2011.

The channel was launched as FX Canada on October 31, 2011, with FX Networks acquiring a minority stake later that year.

Rogers Media acquired Score Media's broadcast business, including The Score Television Network, for $167 million in August 2012.

The network was rebranded as Sportsnet 360.

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Rogers announced a 12-year contract valued at $5.2 billion to become the exclusive national media rightsholder for the National Hockey League (NHL) in 2014.

This deal gave Rogers rights to broadcast national telecasts on the Sportsnet networks and CBC Television, and handle distribution for the NHL's out-of-market packages.

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Rogers launched a Canadian version of FX's younger-skewing sibling network, FXX, and the "FXNOW Canada" app on April 1, 2014.

The company also reached a deal with American professional wrestling promotion WWE on August 1, 2014, expanding Sportsnet 360's existing deal with the promotion.

Rogers distributed the linear feed of the WWE Network as part of the deal.

In October 2014, Rogers announced a $100 million joint venture with Vice Media to establish a production studio in Toronto and launch Vice-branded television and digital properties.

Rogers launched a Canadian version of Vice's specialty cable channel, Viceland, in Canada on February 29, 2016, replacing the Canadian version of Biography Channel.

Rogers acquired Tillsonburg Broadcasting Company's CJDL-FM and CKOT-FM in Tillsonburg in September 2016, and CJCY-FM in Medicine Hat, Alberta, from Clear Sky Radio in January 2018.

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At Rogers Sports & Media, we offer a comprehensive range of services and solutions to help brands reach their target audiences. Our full-service support includes campaign strategy and creative development, ensuring that every aspect of your advertising campaign is carefully planned and executed.

We provide innovative advertising solutions that engage consumers in the real world through our Digital Out of Home (DOOH) network, which includes over 25,000 digital screens and placements nationwide. This extensive inventory reaches approximately 30 million Canadians per month across high-traffic venues and environments.

Our services are tailored to meet the unique marketing needs of various industries, including consumer packaged goods, entertainment, retail, and more.

Rogers Sports & Media is one of Canada's leading media companies, spanning television, radio, digital media, and Out of Home (OOH). We connect brands with Canadian audiences at scale across these platforms.

We operate a premier Digital Out of Home (DOOH) network, offering advertisers an extensive inventory of digital screens and innovative advertising solutions. Our DOOH inventory includes over 25,000 digital screens and placements nationwide.

We reach approximately 30 million Canadians per month, engaging audiences in many contexts across high-traffic venues and environments. This diverse inventory allows us to tailor our solutions to meet each sector's unique marketing needs.

We serve advertisers across a broad range of industries, including consumer packaged goods, entertainment, retail, quick-service restaurants (QSR), technology, real estate, gaming & lottery, finance, education, government, and professional services.

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Rogers Sports & Media operates one of Canada's largest DOOH networks, offering an extensive inventory of over 25,000 digital screens and placements nationwide.

This extensive scale and reach allows advertisers to achieve both broad national exposure and finely targeted local presence, making it an ideal platform for reaching a wide audience.

Our DOOH network is strategically placed in high-traffic venues and environments, such as busy highways, downtown squares, campuses, restaurants, and salons, with high dwell times and engagement.

Here are some key network insights for advertisers:

Our data-centric approach ensures advertisers can pinpoint the audiences that matter most, increasing campaign precision and impact, and ultimately making it easier to invest with confidence.