
Metro AG is a leading international wholesale and retail company with a rich history dating back to 1894. It operates in 25 countries across the globe.
The company has a diverse portfolio of brands and businesses, including Cash & Carry, Retail, and Food & Beverage. This diversification has helped Metro AG to remain competitive in a rapidly changing retail landscape.
Metro AG's annual revenue reached €46.5 billion in 2020, with a significant portion coming from its international operations. The company's revenue growth is a testament to its ability to adapt to changing market conditions.
Metro AG's financial health is also reflected in its strong cash flow generation, which enables the company to invest in its business and make strategic acquisitions.
Business Strategy
Metro AG has a diverse business strategy, but it's focused on core businesses. The company was once overly diversified with 13 independent operating divisions, but it has since concentrated on four core businesses.
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Metro AG operates a multichannel business model, offering customers flexibility and a wide product selection through its METRO/MAKRO wholesale stores. This approach allows customers to choose how they want to shop and interact with the company.
The company's focus on core businesses is a result of a major reorganization program in 1998. This program was initiated in response to concerns over the company's structure and strategy, and it involved a significant investment of DM 5 billion (US$2.7 billion).
Metro AG's employees are united by their passion for serving customers, with over 85963 employees in 33 countries. The company's 15 million customers are the driving force behind its business strategy.
In addition to its wholesale business, Metro AG also operates an online marketplace called METRO MARKETS. This platform focuses on professional equipment for HoReCa customers and aims to create Europe's largest online marketplace.
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Financial Performance
Metro AG has reported positive sales growth in recent periods. This growth is a testament to the company's effective strategy and execution.
In the first half of 2024/25, Metro AG achieved a 5.3% increase in sales in local currency. This growth is a significant milestone for the company.
The company's consistent implementation of the sCore strategy has driven positive sales growth in the fourth quarter of its financial year. This suggests that the strategy is paying off and having a lasting impact on the company's performance.
Metro AG's ability to adapt and implement effective strategies has enabled the company to achieve sales growth despite market fluctuations.
Expansion and Development
Metro AG has been expanding its operations in various regions. In 2019, the company sold an 80% stake in its Chinese activities to Wumei Technology Group for around 1.5 billion euros.
Metro has also been investing in new ventures, such as the Swedish online retailer Matsmart, which sells food at high discounts. This investment was made through LeadX Capital Partners, Metro's investment arm.
In 2020, Metro acquired the Portuguese food delivery company Aviludo Group, and launched a digital platform called Dish Order in partnership with Google. This platform enables restaurants to offer customers a provision-free delivery service.
International Expansion
Metro has made significant strides in international expansion, with a notable presence in China since 2019. They sold an 80% stake in their Chinese operations to Wumei Technology Group for around 1.5 billion euros in 2019.
In 2020, Metro invested in Matsmart, a Swedish company that sells food with high discounts, and launched an online marketplace for gastronomy, hotel, and catering customers. This platform offers products from the non-food sector in collaboration with partners.
Metro has also expanded its operations in other countries, including Portugal, where they acquired Aviludo Group in October 2020. This move aimed to strengthen their presence in the European market.
In 2021, Metro decided to end its operations in Japan by closing 10 markets and the logistics business by the end of October. They also ended their logistics business in Myanmar by the same deadline.
Metro has also made strategic acquisitions in other regions, such as Austria, where they acquired nine wholesale markets from the C&CAbholgroßmärkte GmbH (AGM) in September 2021. This move marked a significant expansion of their operations in Central Europe.
In 2022, Metro Österreich added 700 Alnatura products to their range as a trading partner of the Austrian bio company Alnatura Österreich.
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New Markets
As companies expand and develop, they often look to new markets to drive growth and increase revenue. The global market for renewable energy is expected to reach $1.5 trillion by 2025.
New markets can provide a fresh source of customers and revenue streams. This can be especially true for companies looking to diversify their offerings and reduce dependence on a single market.
The Asia-Pacific region is expected to be a major driver of growth in the renewable energy market. Countries such as China and India are investing heavily in solar and wind power.
Companies can also look to emerging markets in Africa and Latin America for growth opportunities. These regions have significant potential for renewable energy development.
According to a recent report, the demand for renewable energy in Africa is expected to increase by 20% annually over the next five years.
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Ownership and Stock Exchange
Metro AG's ownership and stock exchange history is quite complex.
In 2007, Otto Beisheim, Franz Haniel & Cie. GmbH, and the Schmidt-Ruthenbeck family were major shareholders, holding 18.8%, 18.4%, and 13% of the company's shares, respectively.
A pool agreement was in place, requiring these three shareholders to collectively hold over 50% of the shares.
By September 2007, Haniel had increased its stake to 34.24%, while Schmidt-Ruthenbeck raised its stake to 15.77%, effectively holding 50.01% of the shares.
Otto Beisheim subsequently decided to exit the pool agreement.
In 2009, Beisheim sold 17 million shares for around €600 million, reducing his stake to around 13%.
By 2015, the ownership structure had shifted, with Haniel holding around 25%, Schmidt-Ruthenbeck holding around 16%, and Beisheim holding 9.1%.
EP Global Commerce, owned by Patrik Tkáč and Daniel Křetínský, acquired a 7.3% stake in Metro AG in 2018 for €316 million.
This deal included an option to purchase Haniel's remaining 15.2% stake, which was later exercised, and EP Global Commerce increased its stake to around 37% by 2021.
Metro AG's delisting from the Frankfurt Stock Exchange was announced in April 2025, marking the end of its presence on the exchange.
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Press Releases
Metro AG regularly publishes press releases that provide updates on corporate affairs.
You can find our most recent publications on their official website.
We share information on company news, financial results, and other important updates in the press releases section.
To stay informed, visit the website and explore the press release section.
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History and Milestones
Metro AG was founded in 1895 in Germany. The company started as a small wholesale business, but it has since grown to become a leading international wholesale and retail company.
Metro's first cash and carry store was opened in 1964 in Germany. This marked a significant milestone in the company's history, as it began to expand its services beyond wholesale.
Today, Metro operates over 750 stores across 25 countries worldwide. The company's global presence is a testament to its success and adaptability in the retail industry.
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History
The history of this topic is fascinating. The first recorded instance of it dates back to 1850, where a group of pioneers used it for the first time.
It quickly gained popularity in the late 1800s, with the introduction of new technologies that made it more accessible and efficient. The first commercial use was in 1876.
By the early 1900s, it had become a staple in everyday life, with millions of people using it worldwide. The first major breakthrough came in 1923.
Its impact was felt across various industries, from manufacturing to transportation.
Founding
The founding of this organization marked a significant turning point in its history.
It was established in 1995 by a group of dedicated individuals who shared a common vision.
Their goal was to address a pressing issue in the community, which they had been working on since 1980.
This issue had been a major concern for many years, and the founders were determined to make a positive impact.
Their hard work and dedication paid off, and the organization quickly gained recognition for its innovative approach.
By 2005, it had already achieved several notable milestones, including the implementation of a groundbreaking program.
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Key Events

As we explore the history and milestones of this topic, let's take a closer look at some key events that shaped the journey.
The first major breakthrough occurred in 1850 with the discovery of a groundbreaking technique that revolutionized the field.
This innovation paved the way for the development of new technologies and processes that transformed the industry.
The introduction of the first commercial product in 1875 marked a significant milestone, making it accessible to a wider audience.
The product's popularity soared, and by the early 1900s, it had become an essential tool in many households.
A major turning point came in 1920 with the introduction of a new manufacturing process that increased production efficiency and reduced costs.
The company's commitment to innovation and quality led to the development of new products and features that further enhanced the user experience.
The 1950s saw the introduction of the first electronic version, which brought significant improvements in performance and convenience.
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This marked the beginning of a new era in the industry, with the electronic version becoming the standard for years to come.
The company continued to innovate and expand its product line, introducing new features and technologies that met the evolving needs of its customers.
Throughout its history, the company has remained true to its core values of innovation, quality, and customer satisfaction.
Competitors and Market
Metro AG operates in a competitive market, with its headquarters located in Germany, specifically in the city of Duesseldorf in the state of Nordrhein-Westfalen.
The company faces stiff competition from global retailers, including Walmart Inc, Amazon.com Inc, and Costco Wholesale Corp, all of which are headquartered in the United States of America.
Metro AG's private competitor, REWE Group, is also based in Germany, in the city of Cologne, also in the state of Nordrhein-Westfalen.
Here's a brief comparison of Metro AG's key competitors:
Metro AG's competitors also include several other notable retailers, including Wal-Mart Stores, Inc., Carrefour SA, and Royal Ahold NV, among others.
Principal Competitors
REWE-Zentral AG is a key competitor of Metro AG, as mentioned in the Principal Competitors section. They share similarities in their operations and market presence.
Metro AG's headquarters is located in Germany, the same country as REWE Group's headquarters. This geographical overlap suggests a competitive landscape.
Carrefour SA is another competitor of Metro AG, operating in the same market.
Market Position
Our company is positioned in the mid-range segment of the market, according to the market research data. This positioning allows us to offer a balance of quality and affordability to our customers.
We are not the cheapest option in the market, but we also don't sacrifice too much on quality like some of the more budget-friendly competitors do. Our pricing strategy is designed to appeal to customers who are looking for a reliable product without breaking the bank.
According to the market analysis, our target audience is made up of small to medium-sized businesses that are looking for a cost-effective solution. This demographic is attracted to our product's ease of use and scalability.
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In terms of market share, our company holds a modest 15% of the market, which is a respectable figure considering the competition. This share is expected to grow as we continue to expand our product offerings and improve our marketing efforts.
Our main competitors are companies like XYZ Inc. and ABC Corp., which have a larger market share but also a more expensive product. Our unique selling proposition is our competitive pricing and excellent customer support.
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