
Media Prima Berhad is a Malaysian media conglomerate that has been a major player in the country's media landscape for decades. Founded in 1986, the company has grown to become one of the largest media groups in Malaysia.
Media Prima Berhad's business operations span across various sectors, including television, radio, print, and digital media. Its television arm, Media Prima Television Networks, operates six free-to-air television stations.
The company has a strong presence in the Malaysian media market, with a significant share of the advertising revenue. Its radio division, Media Prima Radio Networks, operates several popular radio stations across the country.
Media Prima Berhad has a diverse portfolio of brands, including TV3, ntv7, 8TV, TV9, and Mediacorp.
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Formation and Growth
Media Prima was founded in 1994 by Syed Mokhtar Albukhary, a Malaysian businessman.
The company started as a small publisher of Malay language books and magazines but quickly expanded into television broadcasting with the launch of TV3 in 1984.

Media Prima's growth was fueled by its acquisition of several other media companies, including TV3's rival, NTV7, in 2003.
The company's revenue increased significantly after the acquisition, reaching RM1.4 billion in 2006.
Media Prima continued to expand its reach through strategic partnerships and investments, including a joint venture with Astro to launch a new Malay language channel, TV9, in 2006.
By 2008, Media Prima had become one of the largest media conglomerates in Malaysia.
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Ownership and Structure
Media Prima's ownership structure is quite complex, with multiple shareholders holding significant stakes in the company.
Syed Mokhtar Albukhary, a Malaysian tycoon, has a substantial 31.22% share through his company Aurora Mulia Sdn Bhd, acquired in September 2019.
Johari Abdul Ghani, a UMNO politician, acquired a 20.08% share in 2021 through his investment company JAG Capital Holdings, making him Media Prima's second-largest shareholder.
Morgan Stanley & Co. Int. and Mitsubishi UFJ Financial Group also hold shares in the company, although the exact percentages are not specified in the article.
Institutional Ownership
Institutional ownership is a significant aspect of Media Prima's structure. Syed Mokhtar Albukhary's company, Aurora Mulia Sdn Bhd, acquired a 31.22% share in Media Prima in September 2019.
This acquisition was a notable one, as 19.05% of the shares were purchased from the United Malays National Organisation (UMNO). Additionally, Mitsubishi UFJ Financial Group's 12.84% stake is believed to be held on behalf of Syed Mokthar.
In 2021, UMNO politician Johari Abdul Ghani acquired a 20.08% share through his investment company, JAG Capital Holdings. This made him Media Prima's second-largest shareholder.
Morgan Stanley & Co. Int. and Mitsubishi UFJ Financial Group are also significant shareholders of Media Prima.
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Assets and Subsidiaries
Media Prima owns a vast array of media and entertainment companies in Malaysia, spanning multiple services and products such as television and radio broadcast, content production, and advertising.
The company operates four terrestrial TV networks under its TV broadcasting subsidiary, Media Prima TV Networks, including TV3, NTV7, 8TV, and TV9, as well as an educational TV channel, DidikTV.

Media Prima also operates five radio stations under its radio broadcasting subsidiary, Media Prima Audio, including Kool 101, Fly FM, Eight FM, Hot FM, and Molek FM, as well as a podcast platform Audio+.
The company's print publishing subsidiary, the New Straits Times Press, owns more than 98% of equity interests and operates three major print and online news brands, including the New Straits Times, Berita Harian, and Harian Metro.
Media Prima's Primeworks Studios provides content output in diverse categories covering television, cinema, and digital platforms, while its new media subsidiary, Catcha Digital, owns the Tonton streaming service and multiple online portals such as Oh Bulan! and MyResipi.
The company also offers creative services and integrated marketing solutions across all its platforms through its subsidiary, Media Prima Omnia, and operates an out-of-home advertising business through its advertising arms, including Big Tree and The Right Channel.
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Naics Code for Berhad
The NAICS code for a Berhad company can be a bit tricky to find, but it's essential for understanding their business operations.

Media Prima Berhad, for example, has a NAICS code of 516, which is for Internet Publishing and Broadcasting.
The company also has a NAICS code of 51511, which is more specific to Software Publishers.
Additionally, Media Prima Berhad has NAICS codes of 515, 5151, 515111, and 51, which all relate to the publishing industry.
It's worth noting that different companies may have different NAICS codes, so it's essential to research the specific code for the Berhad company in question.
Media Prima Berhad's NAICS codes indicate that the company is involved in various publishing activities, from software to internet publishing.
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Leadership
Media Prima has a strong leadership team that oversees its various divisions.
The Group Managing Director is at the helm of the company.
The Chief Executive Officer (Media Prima Television Networks & Primeworks Studios) is responsible for the television networks and production studios.
The Chief Executive Officer (REV Media Group) oversees the REV Media Group division.
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The Chief Executive Officer (Media Prima Audio) is in charge of the audio division.
The Chief Operating Officer (Big Tree and Media Prima OMNiA, Agency Solutions) and Chief Operating Officer (Media Prima OMNiA, Direct Solutions) are responsible for the operational aspects of the company.
Here is a list of some of the key members of the leadership team:
- Group Managing Director
- Group Chief Financial Officer
- Chief Executive Officer (Media Prima Television Networks & Primeworks Studios)
- Chief Executive Officer (REV Media Group)
- Chief Executive Officer (Media Prima Audio)
- Chief Operating Officer (Big Tree and Media Prima OMNiA, Agency Solutions)
- Chief Operating Officer (Media Prima OMNiA, Direct Solutions)
- Group Chief Marketing Officer MPB, Chief Operating Officer, TV3 & Tonton MPTN
- Group Managing Editor, Media Prima News & Current Affairs Division
- CTO (Mohamad Azmi)
Incidents and Challenges
Media Prima has faced several incidents and challenges over the years.
The company was involved in a major controversy in 2018 when one of its TV stations, TV3, aired a news segment that was deemed to be biased against the government.
Media Prima has also struggled with declining revenue in recent years, with its revenue dropping by 10% in 2020.
The company has tried to adapt to changing viewer habits by launching new digital platforms, but it still faces stiff competition from other media outlets.
Media Prima has also been criticized for its handling of certain issues, such as the way it covered a major flood in 2016.
In 2019, the company was fined by the Malaysian Communications and Multimedia Commission (MCMC) for violating broadcasting standards.
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Awards and Recognition
Media Prima has received numerous awards and recognitions for its outstanding performance and contributions to the media industry.
The company won the Minister of Human Resources Awards in 2016 and the Marketing Excellence Awards in 2017.
In 2018, Media Prima was honored with two awards at The Spark Awards: Media Company of the Year and Media Brand of the Year.
The company also received the Golden Award at the Australasian Reporting Awards in 2018 and 2020.
Here's a list of some of the notable awards Media Prima has received:
- Minister of Human Resources Awards (2016)
- Marketing Excellence Awards (2017)
- The Spark Awards (2018): Media Company of the Year, Media Brand of the Year
- Australasian Reporting Awards (2018, 2020): Golden Award
- Malaysian Digital Association Awards (2019): Digital Publisher of the Year
- MSWG-ASEAN Corporate Governance Awards (2021): Industrial Excellence Award for Corporate Governance Exposure
- The Edge ESG Awards (2022): Silver Award for Telecommunications and Media Company
- Huawei Developers' Day 2022: Best Digital Media
- Sustainability and CSR Malaysia Awards (2023): Company of the Year
- Kinabalu Press Awards, Kelantan Press Awards, MACC Media Awards (2023): Won
Media Prima's achievements in the media industry are a testament to its commitment to excellence and innovation.
Technology and Innovation
Media Prima Berhad, Malaysia's largest media and entertainment company, has implemented a fully automated and integrated workflow for news transmission using Imagine Communications' Nexio+ AMP high-performance video servers.
This powerful solution enables operators to work faster and more efficiently, with a reliable and fast turnaround for news transmission.
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The system combines the field-proven performance and reliability of Nexio+ AMP production servers with sophisticated ingest tools and high-availability IOX Storage.
Imagine's Nexio+ AMP servers offer unmatched quality and reliability, with a greater than 99.999% uptime for all broadcast-grade codecs and high-availability playout and ingest operations.
The new Imagine newsroom system at Media Prima Berhad was implemented in association with local Imagine partner and systems integrator Ace Identity.
Media Prima Berhad operates four television channels, including TV3, 8TV, NTV7, and TV9, and is also home to Malaysia's largest content production company, Primeworks Studios, and popular video streaming platform Tonton.
The system's COTS-hosted software architecture makes it easy and affordable to scale channels and storage without having to take the system off the air, as requirements evolve.
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Media and Production
Media Prima has a significant presence in the media and production industry. Primeworks Studios Sdn Bhd, its content company and commercial subsidiary, has been producing television series since 1984.
Primeworks started identifying itself with its own logo in July 2008, distinguishing it from another Media Prima subsidiary, Grand Brilliance, established in 1995. This marked a new era for the company.
Primeworks' content output spans diverse categories, including television, cinema, and digital platforms. The company has a wide range of digital platforms, including:
- 8Coin (English)
- Audience Plus (English)
- IGN Southeast Asia (English)
- JUICE Online (English)
- Mashable Southeast Asia (English)
- Kongsi Resipi (Malay)
- My Game On (Malay)
- MyResipi (Malay)
- Oh Bulan! (Malay)
- Sirap Limau (Malay)
- Vocket (Malay)
- Rojaklah (Chinese)
- Tantan News (Chinese)
- Viral Cham (Chinese)
- SAYS (English and Malay)
- TechNave (English, Malay and Chinese)
- Tonton
- Tonton Xtra
- Media Prima Labs
2014–Present: Recent Developments
In 2024, Media Prima started training sessions in Kuala Lumpur with Octopus Newsroom to ensure a smooth transition to their new integrated system.
These training sessions were a crucial step in bridging the gap between traditional and digital-first journalism, as Media Prima's teams were coming together under a shared vision.
By October of the same year, Media Prima's channels were on air, operating with the newly integrated system powered by automation and the collaborative efforts of Media Prima's and Octopus Newsroom.
The integration of TV and digital teams marked a significant milestone for Media Prima, allowing them to tell stories more efficiently and effectively.
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Production and Distribution
Primeworks Studios Sdn Bhd is a content company and commercial subsidiary of Media Prima, one of Malaysia's production houses with content output in diverse categories covering television, cinema, and digital platforms.
The company started producing television series as early as 1984, but it wasn't until July 2008 that Primeworks began to identify themselves with their own logo, distinguishing themselves from Grand Brilliance, another Media Prima subsidiary established in 1995.
Primeworks Studios Sdn Bhd produces a wide range of content, including television series, cinema films, and digital content.
The company has a diverse portfolio of content, covering various categories and platforms.
Here are some of the digital platforms owned by Primeworks Studios Sdn Bhd:
- 8Coin (English)
- Audience Plus (English)
- IGN Southeast Asia (English)
- JUICE Online (English)
- Mashable Southeast Asia (English)
- Kongsi Resipi (Malay)
- My Game On (Malay)
- MyResipi (Malay)
- Oh Bulan! (Malay)
- Sirap Limau (Malay)
- Vocket (Malay)
- Rojaklah (Chinese)
- Tantan News (Chinese)
- Viral Cham (Chinese)
- SAYS (English and Malay)
- TechNave (English, Malay and Chinese)
- Tonton
- Tonton Xtra
- Media Prima Labs
Audio
In the world of audio, Media Prima Audio is a major player in Malaysia, with a huge following of over 5 million listeners and 57 million digital listeners as of November 2021.
Their most popular radio stations include Fly FM, Hot FM, Eight FM, Kool 101, and Molek FM, each with its own unique language and target audience.
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Fly FM is an English-language station launched on October 3, 2005, and is owned by Max-Airplay Sdn Bhd.
Hot FM is a Malay-language station launched on February 6, 2006, and is owned by Synchrosound Studio Sdn Bhd.
Eight FM is a Chinese-language station launched on January 19, 2009, and is owned by One FM Radio Sdn Bhd.
Here are the details of Media Prima Audio's radio stations:
Molek FM is another Malay-language station, launched on January 1, 2022.
Financial Information
Media Prima's financial situation is looking up, with the company reporting an annual revenue of $225.3 million in 2025.
The company has made significant strides in recent years, and its revenue is a testament to its growth and success.
Berhad Questions
You'll often come across the term "Berhad" in financial documents, but what does it mean?
Berhad is a Malay word that means "limited company."
In Malaysia, a company that uses the suffix "Berhad" or "Sdn Bhd" is a registered public or private limited company.

This suffix is a requirement for all companies listed on the Bursa Malaysia stock exchange.
Berhad companies have a minimum paid-up capital of RM2.5 million, which is a significant amount of money.
This ensures that the company has a certain level of financial stability and resources.
Berhad companies are also required to have a minimum of two directors, who are responsible for making major business decisions.
These directors are typically experienced professionals with a strong track record in finance and business.
In Malaysia, Berhad companies are subject to strict regulations and auditing requirements to ensure transparency and accountability.
This is to protect the interests of investors and prevent financial mismanagement.
Berhad Annual Revenue
Media Prima Berhad's annual revenue was $225.3 million in 2025.
The company's financial performance is a crucial aspect of its overall success. This is evident in the high revenue generated in recent years.
In 2025, Media Prima Berhad's annual revenue reached $225.3 million, a significant milestone for the company.
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Employee Information
Media Prima is a Malaysian media conglomerate that employs a diverse range of professionals.
The company has a large workforce, with over 3,000 employees across various divisions.
Media Prima has a strong commitment to employee development, with a comprehensive training program in place to enhance skills and knowledge.
Berhad Employment Count
Media Prima Berhad employs 806 people.
The number of employees at Media Prima Berhad is significant, making it a notable figure in the industry.
806 people are employed at Media Prima Berhad.
Top Berhad Employees
Tan Sri Azman Hashim is the Chairman of Berhad, having held the position since 2000. He is a renowned businessman with extensive experience in the industry.
The Chief Executive Officer, Dato' Sri Abdul Wahid Omar, has been leading Berhad since 2003. He has a strong track record of driving business growth and expansion.
Tan Sri Azman Hashim is also the Chairman of several other companies, including a major bank. This highlights his significant influence and impact on the business world.
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Dato' Sri Abdul Wahid Omar has a degree in Economics from the University of London. This education has likely played a role in his success as a business leader.
Tan Sri Azman Hashim has been instrumental in shaping Berhad's strategy and direction. His leadership has been crucial to the company's growth and success.
Dato' Sri Abdul Wahid Omar has received numerous awards and recognition for his contributions to business and society. These accolades are a testament to his dedication and hard work.
Tan Sri Azman Hashim's tenure as Chairman has spanned over two decades. His long-standing commitment to Berhad is a significant factor in the company's continued success.
The Board of Directors at Berhad is comprised of experienced and skilled individuals, including Tan Sri Azman Hashim and Dato' Sri Abdul Wahid Omar. Their collective expertise has been instrumental in guiding the company's growth.
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