
Latitude Financial Services is a leading Australian financial services company. It was established in 1999 and has since grown to become one of the largest non-bank lenders in the country.
The company offers a range of financial products and services, including personal loans, credit cards, and insurance. Latitude Financial Services has a strong presence in the Australian market, with a network of branches and a large team of employees.
Latitude Financial Services has a strong focus on customer service, with a customer satisfaction rating of 85%. This is a testament to the company's commitment to providing excellent service to its customers.
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Operations and Expansion
Latitude Financial Services has expanded its operations in Australia and New Zealand.
The company acquired the consumer loan book of GE Money Australia in 2011, which added over $1 billion to its loan book.
Latitude Financial Services has a strong presence in the Australian and New Zealand markets.
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It operates a network of over 1,000 agents and brokers across the two countries.
Latitude Financial Services has a diverse range of products, including personal loans, credit cards, and home loans.
The company has a strong focus on customer service, with a customer satisfaction rating of 85%.
Latitude Financial Services has a long history of innovation, having introduced the first credit card in Australia in 1974.
Latitude Financial Services has expanded its operations to include a range of digital products and services.
The company's digital platform allows customers to apply for loans and manage their accounts online.
Latitude Financial Services has a strong commitment to social responsibility, with a focus on supporting vulnerable communities.
The company has a dedicated social impact team that works to address issues such as financial inclusion and financial literacy.
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Leadership and Management
Latitude Financial Services has a strong leadership team in place, with key changes happening in the past year. As of April 2025, the company's leadership includes a new Chief Financial Officer who will steer its financial strategy.
Latitude Financial Services' leadership team is well-equipped to drive the company's growth and success.
The company has also made significant changes to its executive leadership, with a new Chief Financial Officer being appointed to lead its financial strategy.
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Financial Performance
Latitude Financial Services has raised $233.6M over 3 rounds, with its latest post-money valuation from March 2021 being $2,336M.
The company has had three notable funding rounds, including an IPO in April 2021, a Corporate Minority round in March 2021, and an Acquired Unit round in March 2015.
Latitude Financial Services's estimated annual revenue is currently $315.8M per year, with a revenue per employee of $294,000.
Here's a breakdown of the company's funding rounds:
Who's Investing in
Latitude Financial Services has been backed by several prominent investors over the years. One of them is KKR, a global investment firm that has invested heavily in the company.
Latitude Financial Services' investors have provided the necessary funding to support the company's growth and expansion.
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Revenue & Valuation
Latitude Financial Services has raised a significant amount of money through funding rounds, with a total of $233.6M raised over 3 rounds.
The company's valuation in March 2021 was a notable $2,336M, indicating a substantial value placed on the business.
Latitude Financial Services's revenue is estimated to be $315.8M per year, with a revenue per employee of $294,000.
Here's a breakdown of the company's funding rounds:
Announces FY23 Results
Latitude Financial Services reported a statutory NPAT loss of $161.2m due to the impacts of the March 2023 cyber-attack.
This significant loss is a stark reminder of the potential risks and consequences of cyber-attacks on businesses.
The company's underlying cash NPAT, however, was a strong $35.3m, indicating resilience in its financial performance.
This highlights the importance of having a solid financial foundation to weather unexpected events.
People
Latitude Financial Services has a talented team of leaders who drive the company's success. Olivia Chamberlain serves as the Executive Assistant to the CEO, supporting the executive team.
The company's leadership team is diverse and experienced, with a range of skills and expertise. Nafiah Ansari is the Head of Enterprise Risk Governance, ensuring the company operates with a strong risk management framework.
Pete Weston leads the Information Security team for Latitude Money Tech, protecting the company's digital assets. Nathan Smeaton is the Head of Tax, providing strategic guidance on tax matters.
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David Gough oversees the Portfolio Services team, ensuring the company's investments are managed effectively. Chirantan Virmani leads the Reporting team, providing insights and analytics to inform business decisions.
Abhi Singh is responsible for the company's Card products, driving innovation and growth. Vijesh Attri leads the Acquisition Marketing team for Personal Loans, promoting the company's products to customers.
Vinod Hegde manages the Originations team for Personal Lending, overseeing the company's lending operations. Carrie Wang is the Head of Product, responsible for developing and launching the company's products and services.
Here's a list of the company's leadership team:
Competitors & Alternatives
Latitude Financial Services has its fair share of competitors and alternatives in the market.
BOQ Business, for instance, has a revenue of $18.1M and a relatively small team of 86 employees.
eWAY is another notable competitor, boasting a revenue of $26.7M and a team of 127 employees.
Hartleys has a significantly higher revenue of $113.9M, but its team size of 434 employees is also substantial.
The Hopkins Group and Collection House also make the list, with revenues of $23.1M and $86.4M respectively.
Zurich Financial Services has an impressive revenue of $1.415B, but its team size is massive at 4,814 employees.
Strategic Advice has a revenue of $5.2M and a relatively small team of 31 employees, but is experiencing significant employee growth at 55%.
Bennelong Funds Management has a revenue of $10.6M and a team of 56 employees.
Vision Super has a revenue of $49.9M and a team of 216 employees, with employee growth at 21%.
Asparq rounds out the list with a revenue of $10.2M and a team of 54 employees, experiencing employee growth at 29%.
These competitors and alternatives offer a range of options for customers looking for financial services.
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Alibaba Cloud
Latitude Financial Services has partnered with Alibaba Cloud to develop a cloud-based platform for its lending business.
This partnership has enabled Latitude to improve its operational efficiency and reduce costs.

Latitude Financial Services uses Alibaba Cloud's data analytics capabilities to gain insights into customer behavior and creditworthiness.
This helps them make more informed lending decisions.
Latitude Financial Services stores its customer data on Alibaba Cloud's secure servers, ensuring the data is protected from cyber threats.
This has given them peace of mind knowing their customers' sensitive information is safe.
Latitude Financial Services' partnership with Alibaba Cloud has also enabled them to scale their business quickly and efficiently.
This has allowed them to respond to changing market conditions and customer needs.
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Contact and Email
Latitude Financial Services uses standard corporate email formats.
The most common patterns include using the first initial and last name, or the first name followed by the last name, both preceded by the @latitudefinancial.com.au domain.
You can expect an email address to be in the format of [first_initial][last_name]@latitudefinancial.com.au, such as [email protected].
Alternatively, it might be in the format of [first_name].[last_name]@latitudefinancial.com.au, like [email protected].
Latitude Financial Services' email format has an 80% success rate.
Frequently Asked Questions
Which bank owns Latitude Finance?
Latitude Finance is owned by a consortium of KKR, Värde Partners, and Deutsche Bank, which acquired the business from GE in 2015. The organisation is now known as Latitude Financial Services.
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