
Grupo Elektra's journey from privatization to sustainability is a remarkable one. The company was privatized in 1991, marking a significant turning point in its history.
This decision allowed Grupo Elektra to expand its operations and increase its market share. Grupo Elektra's expansion was rapid, with the company growing from a single store to over 2,000 locations across Mexico.
Today, Grupo Elektra is a leading financial services company in Mexico, offering a range of products and services to its customers. The company's commitment to sustainability is evident in its efforts to reduce its environmental impact.
Grupo Elektra's sustainability initiatives include reducing energy consumption and promoting the use of renewable energy sources.
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Historia de Grupo Elektra
Grupo Elektra was founded in 1950 by Hugo Salinas Price, who started a small business with a store selling electrodomésticos in Monterrey, Nuevo León.
Initially, the company specialized in radios, but over time it expanded to include other products like muebles, televisores, and home accessories, allowing it to open new locations across the country.
In the 1980s, Salinas Price passed the management of the company to his son Ricardo Salinas Pliego, who became president in 1987 and led the company's international expansion.
The company made its first public offering on the Bolsa Mexicana de Valores in 1993, and that same year it acquired Imevisión, a Mexican state-owned organization that later became TV Azteca.
By 2002, Grupo Elektra had founded Banco Azteca, a financial institution focused on underserved populations, and in 2004, it launched Seguros Azteca and the Italika motorcycle brand.
Historia
Grupo Elektra's journey began in 1950 when Hugo Salinas Price started a small business with a store selling electrodomésticos in Monterrey, Nuevo León.
The company initially specialized in radio equipment but later expanded to include other products like muebles, televisores, and home accessories.
By the mid-1980s, Salinas Price passed the management of the company to his son Ricardo Salinas Pliego, who took over as president in 1987.
Ricardo Salinas Pliego led the company's expansion into international markets, and in 1993, Grupo Elektra made its first public offering on the Bolsa Mexicana de Valores.
That same year, the company acquired Imevisión, a Mexican state-owned entity that later became TV Azteca.
In 2002, Grupo Elektra founded Banco Azteca, a financial institution focused on serving the underserved population.
By 2004, the company had ventured into the insurance business with Seguros Azteca and the motorcycle market with the launch of Italika.
In 2012, Grupo Elektra announced plans to acquire Advance America, a non-bank lender, to expand its operations in the US.
The company also launched Punto Casa de Bolsa, an investment institution for small and medium-sized businesses, that same year.
In December 2024, Grupo Elektra's shareholders approved the company's delisting from the Bolsa Mexicana de Valores to reorganize and strengthen its digital, financial, and international capabilities.
Consider reading: Bolsa Institucional De Valores
Privatización
Grupo Elektra privatizó y salió de la Bolsa Mexicana de Valores (BMV) debido a que el mercado no le había dado su valor real.
The decision was made in an asamblea general where the company's accionistas voted to privatize and request their exit from the BMV.
Los accionistas eligieron a un nuevo Consejo de Administración, encabezado por Pedro Padilla Longoria, con Ricardo Salinas Pliego como presidente honorario.
The new Consejo will be integrated by seven members, four relacionados and three independientes, with three comités auxiliares dedicated to Auditoría, Prácticas Societarias e Integridad.
Álvaro Alberto Calderón Jiménez will be in charge of the Dirección de Finanzas.
The privatization and exit from the BMV were motivated by excessive especulación in the market, which had placed Grupo Elektra "por debajo de lo que realmente vale".
Luciano Pascoe, encargado de prensa de Grupo Salinas, commented that the market "valora" with prejuicios and subjetividades, making it difficult to reflect the company's true value.
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Estructura de la Compañía
Grupo Elektra is a Mexican conglomerate with a diverse range of businesses. Its structure is designed to facilitate growth and innovation.
The company has a decentralized management model, which allows its subsidiaries to operate with a high degree of autonomy. This enables them to respond quickly to changing market conditions.
Grupo Elektra's corporate structure includes a holding company, a financial services company, and several retail and telecommunications subsidiaries.
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Comité Ejecutivo
The Comité Ejecutivo, or Executive Committee, is a group of key leaders at Grupo Elektra, S.A.B. de C.V. They are responsible for making strategic decisions and overseeing the company's operations.
Gabriel Alfonso Roqueñí Rello is the CEO and Director Ejecutivo, having taken on this role since December 27, 2024. He is 63 years old.
The company has two Directors Financiero/CFOs, Álvaro Alberto Calderón Jiménez and Manuel González Palomo. Álvaro has been in this position since July 26, 2022, while Manuel has been serving since January 1, 1990, making him a long-time member of the team at 68 years old.
Here is a list of the members of the Comité Ejecutivo:
- Gabriel Alfonso Roqueñí Rello - CEO and Director Ejecutivo
- Álvaro Alberto Calderón Jiménez - Director Financiero/CFO
- Manuel González Palomo - Director Financiero/CFO
- Adriana de la Puente Martínez - Oficial de Recursos Humanos
- Elena Ortiz - Ventas & Marketing
Adriana de la Puente Martínez has been the Oficial de Recursos Humanos since January 1, 2012, and is 54 years old. Elena Ortiz, on the other hand, is the Ventas & Marketing representative, having joined the team on January 31, 2022.
Consejo de Administración
The Consejo de Administración, or Board of Directors, is a crucial part of Grupo Elektra's leadership structure.
The Board consists of four members, each with a unique role and experience.
Pedro Padilla Longoria serves as the President, a position he has held since December 27, 2024.
Luís Jorge Echarte Fernández is one of the Directors and a member of the Board, bringing 80 years of experience to the table.
Gabriel Alfonso Roqueñí Rello is also a Director and member of the Board, with 63 years of age as of the last available information.
Álvaro Alberto Calderón Jiménez is another Director and member of the Board, with no age specified in the available information.
Here is a summary of the Board members:
Actividades y Operaciones
Grupo Elektra is a diversified company with a strong presence in Mexico and Central America. It has a total of 6,000 points of contact, with over 1,200 of those being Elektra stores across Mexico, Honduras, and Guatemala.
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Elektra stores are the company's most important retail format, offering a wide range of products such as electronics, home appliances, and motorcycles. They cater to the C and D+ segments of the population, which are the middle and low-income strata.
The company's financial business has seen steady growth, with sales increasing from 68.25 million million pesos in 2020 to 123 million million pesos in 2024. This is a significant jump, reflecting the company's expansion and increasing market share.
Commercial business sales have also been on the rise, with a growth rate of 22.5% from 2020 to 2021. However, the sales have slightly decreased from 2022 to 2023.
Here is a breakdown of the company's sales by activity:
The company's commercial business is a significant contributor to its overall sales, with a strong presence in the Mexican market.
Sostenibilidad y Ética
Grupo Elektra has made significant strides in sustainability and ethics. In 2018, they joined the United Nations' Global Compact, committing to ten principles in areas like human rights, labor, the environment, and anti-corruption.
The company has invested 113 million pesos in environmental management and uses 35% renewable energy in its processes. This commitment to sustainability is reflected in their adoption of the Task Force on Climate Related Financial Disclosures recommendations.
Grupo Elektra has also received recognition for its social responsibility efforts. In 2022, they were awarded the Empresa Socialmente Responsable (ESR) distinction by the Centro Mexicano para la Filantropía (CEMEFI). This recognition highlights their dedication to making a positive impact.
Here are some notable awards and recognition Grupo Elektra has received:
These recognitions demonstrate Grupo Elektra's commitment to sustainability and ethics, and serve as a model for other companies to follow.
Información Financiera
Grupo Elektra has shown steady growth in its financial indicators. In 2015, the company's consolidated income was $75,902, a 3% increase from 2014.
The company's earnings before interest, taxes, depreciation, and amortization (EBITDA) also saw significant growth, rising by 13% to $10,734 in 2015.
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Grupo Elektra's consolidated capture increased by 8% in 2015, reaching $100,573. This indicates a strong ability to bring in revenue.
The company's consolidated delinquency index decreased from 9% in 2014 to 6.1% in 2015, showing an improvement in debt collection.
Here's a summary of Grupo Elektra's key financial indicators for 2014 and 2015:
Problemas y Controversias
Grupo Elektra ha enfrentado varios desafíos en la Bolsa Mexicana de Valores, incluyendo la suspensión de sus acciones en julio de 2024 debido a una denuncia de posible fraude.
La empresa también enfrentó fluctuaciones extraordinarias en el precio de sus acciones y la falta de divulgación de información relevante, lo que llevó a su eliminación del Índice de Precios y Cotizaciones (IPC) de la BMV en septiembre de 2024.
Las acciones de Grupo Elektra permanecieron sin cotizar por más de 20 días hábiles, lo que cumplió con los criterios para su eliminación del IPC.
La empresa no podrá reincorporarse al IPC durante los seis meses posteriores a su eliminación.
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La decisión de Grupo Elektra de privatizarse y abandonar la Bolsa Mexicana de Valores refleja un cambio estratégico en su modelo de negocio.
El mercado bursátil no estaba maximizando el valor de la empresa en sus plataformas digitales y físicas, según la empresa.
Más del 95% de los accionistas de Grupo Elektra están a favor de la medida de privatización.
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Frequently Asked Questions
¿Quién es el dueño de Coppel y Elektra?
Agustín Coppel Luken es el dueño de Coppel y Elektra, un empresario mexicano que asumió el cargo en 2008. Él es el hijo de un fundador de la empresa y estudió Mercadotecnia en el ITESM.
¿Qué bancos están asociados con Elektra?
Elektra está asociada con Banco Azteca en México, Guatemala, Honduras y Panamá, así como con Purpose Financial en Estados Unidos
Featured Images: pexels.com


