
EMV card reader technology is a game-changer for businesses that accept card payments. This technology ensures secure transactions by using a chip on the card to verify the cardholder's identity.
To set up an EMV card reader, you'll need to connect it to your smartphone or tablet using a Bluetooth or Wi-Fi connection. This can usually be done via an app, which will guide you through the process.
The EMV card reader uses encryption to protect sensitive information, such as card numbers and expiration dates. This encryption is crucial for preventing card skimming and other types of cybercrime.
The chip on the EMV card contains a unique code that's used to verify the cardholder's identity. This code is generated every time the card is used, making it virtually impossible to counterfeit.
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What Is an EMV Card Reader?
An EMV card reader is required to properly "read" the chip on credit or debit cards.
It's a crucial device that facilitates a smoother and safer payment authorization process.
The EMV reader or terminal is necessary for making card-present transactions more secure.
It adds greater global interoperability, allowing cards from various issuers to be used worldwide.
EMV stands for Europay, Mastercard, and Visa, the three card issuers that designed the EMV standard.
Other card issuers like American Express, Discover, JCB, and UnionPay have also joined forces with EMV to develop and implement the technology.
The chip technology present on credit or debit cards is what the EMV reader is designed to read.
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How EMV Card Readers Work
EMV card readers use radio-frequency identification (RFID) technology to communicate with the card and securely authenticate it. This technology is used in contactless EMV payments.
The EMV reader creates a unique transaction code, ensuring the payment is processed correctly only once, and that the payer's card details stay private. This code is generated by the EMV chip in the card, which also contains an embedded microchip that generates a unique code, called a "token", for each transaction.
The EMV card reader is connected to a phone or tablet using Bluetooth technology, making the point-of-sale (POS) experience smart, affordable, and portable.
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How it works
EMV chip readers can read the data stored on the chip in an EMV payment card. This data is stored on the standard payment cards issued by banks and credit card companies.
The customer can pay with just a tap if their card is contactless, insert their card and use their PIN, or make card-not-present payments using their smartphone.
Contactless EMV technology uses radio-frequency identification (RFID) technology, which communicates with the card reader and securely authenticates it.
The EMV reader creates a unique transaction code, ensuring the payment is processed correctly only once, and that the payer's card details stay private.
Businesses can connect a phone or tablet to their EMV card reader using Bluetooth technology, making their point-of-sale (POS) experience smart, affordable, and portable.
EMV chips contain an embedded microchip that generates a unique code, called a “token” for each transaction.
This single-use token cannot be used for a future transaction, so this protects against fraudsters intercepting a transaction initiated with a chip card.
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Sometimes an EMV device will prompt for a PIN, and sometimes the clerk will need to get a signature. The bank that issued the card sets the rules and the chip tells the payment device which method to use.
Visa reports that there are more than 175 million EMV contactless cards in the U.S., which is a testament to the widespread adoption of EMV technology.
Contact
Contact is a crucial part of the EMV payment process. Customers can insert their card and type in their PIN to authenticate a payment, which is key for larger payments, usually those over $200.
This method is particularly useful for confirming the card's security details periodically. EMV readers make it easy for customers to securely authenticate their payments.
With EMV readers, customers' payment data is more secure because dynamic authentication frequently encrypts it, dramatically reducing the possibility of card data being read, intercepted, and copied by someone or something that shouldn’t have access.
EMV readers create a unique transaction code, ensuring the payment is processed correctly only once, and that the payer's card details stay private.
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Benefits of EMV Card Readers
EMV card readers offer a range of benefits that can help businesses grow and improve the customer experience.
By accepting EMV card transactions, businesses can provide an additional avenue for accepting payments, which can help them grow.
EMV card readers are designed to reduce the risk of accepting fraudulent card transactions, making them a much safer option than traditional magnetic stripe cards.
The liability shift from the card issuing bank to the merchant is a significant point of consideration, but being EMV compliant can significantly reduce this risk and burden.
Offering customers the chance to pay with a more secure and widely accepted payment method can increase their convenience and enhance the customer experience, boosting customer trust and loyalty.
EMV card readers can also reduce the chances of accepting a fake card, making them a more reliable option.
Here are some of the key benefits of EMV card readers:
By adopting EMV technology, businesses can protect their customers' payment data, speed up purchases, and reduce liability for fraud, making it an essential investment for any business.
Types of EMV Card Readers
EMV card readers come in various forms to cater to different business needs and shopper preferences. There's no one-size-fits-all solution, just like there's no universally beloved payment method.
Mobile card readers are highly convenient for merchants who need to go to customers instead of the other way around. They're perfect for businesses that require portability.
Portable card readers are ideal for restaurants and coffee shops, allowing the reader to be taken to customers at their table. This type of reader is great for businesses with a smaller transaction flow.
Countertop card readers are stationary and usually fixed to a countertop. They're typically placed at checkout points in stores and require the customer to come to the card reader.
Here are the common types of EMV card readers:
These types of EMV card readers are the most common ones available on the market, but it's essential to choose the right one that suits your business needs.
Contactless vs Contact EMV
Contactless EMV readers are fast and simple to use, whether customers are paying for coffee or something larger.
Shoppers can pay up to a certain limit, typically around $200 at a time, by just tapping their card or phone on a contactless card reader.
Contactless payment terminals are widely available, making it easy for customers to use this convenient payment method.
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Mobile
Mobile EMV readers are a convenient and secure way to process payments. They can be synced with your smartphone, allowing you to accept payments on the go.
You can use a mobile EMV reader with your bank or credit card, just like you would with Apple Pay or Google Pay, which are also protected from fraud.
These readers are perfect for businesses that need to process payments in different locations, such as food trucks or market vendors. They're also great for small businesses with a lower sales volume.
A mobile EMV reader connects to your smartphone or tablet, making it easy to take payments wherever you are.
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Consider the following factors when choosing a mobile EMV reader:
Look for a mobile EMV reader that supports NFC technology for tap-and-go payments via mobile wallets like Apple Pay and Google Pay. This will give your customers a seamless and convenient payment experience.
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Trustworthy Payments Platform
A trustworthy payments platform is crucial for any business that wants to ensure secure and hassle-free transactions. This is where EMV card readers come in, providing a complete payments package that users can trust.
EMV payment solutions are implemented at point-of-sale terminals and ATMs, where funds are typically withdrawn. This technology generates a unique code for each transaction, making it a secure way to process payments.
You can accept all types of payments with a Quick Chip-enabled card reader, including traditional magstripe cards, chip cards, and contactless payments like Apple Pay and Samsung Pay. This means you'll never miss a sale.
The EMV chip has two types: chip and signature, and chip and PIN. The chip and signature card requires the customer to sign a receipt, which the merchant can verify against the signature on the back of the card.
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Do I Need to Accept Cards?
You should accept EMV chip cards if you want to protect your customers' payment data and speed up purchases.
The liability shift from card issuers and merchants is a big incentive to start accepting EMV chip cards, reducing costs and effort for organizations that demonstrate they take security seriously.
Your customers will thank you too, as EMV chip readers provide flexibility, security, and convenience. With readers and terminals coming in increasingly small and affordable packages, it's never been easier to upgrade to EMV chip technology.
If at least 80% of your payments are made in person, you should make sure that you have an EMV payment terminal to protect your business from fraud and chargebacks.
There is no mandate that merchants accept EMV transactions, but you are putting your business at risk in the event that a fraudster takes advantage of your lack of EMV-reading technology.
The cost of just one fraudulent transaction resulting in a chargeback could easily be more than the price of a new EMV device, especially if you're a larger business or you sell goods or services with a high average ticket.
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Choosing the Right Reader
Choosing the Right Reader is crucial for your business. You need to consider your transaction volume - if you process hundreds of transactions daily, a countertop payment terminal with fast processing speeds is likely the best choice.
For high-volume businesses, a countertop payment terminal is a good fit, but for smaller businesses, a mobile EMV reader or PayPal card reader might be more cost-effective. Your chosen EMV reader should seamlessly integrate with your existing POS system.
If you operate in a fixed location, a countertop payment terminal is a reliable solution, while mobile EMV readers are perfect for businesses on the move, like food trucks or market vendors.
Consider the following factors when choosing an EMV reader:
Choosing the Right Reader for Business
If you're a high-volume business, you'll want to consider a countertop payment terminal with fast processing speeds and robust features.
For businesses with a smaller transaction flow, a mobile EMV reader or a PayPal card reader might be a more cost-effective solution.
Businesses that require portability, like food trucks or market vendors, should consider a mobile EMV reader that connects to your smartphone or tablet.
For businesses in a traditional retail setting, a countertop payment terminal offers a reliable and stationary solution.
Your chosen EMV reader should seamlessly integrate with your existing POS system to ensure smooth transaction processing and efficient data management.
Look for EMV readers that offer advanced security features like end-to-end encryption and tokenization to protect sensitive customer data.
A secure EMV reader safeguards your business from fraud and instills confidence in your customers.
Here are some key factors to consider when choosing an EMV reader:
This will help you make an informed decision and choose the right EMV reader for your business needs.
Can I Turn Off Payments?
If you're looking to simplify your payment options, you can't turn off EMV payments in BackOffice. EMV payments can't be turned on or off, period.
If you want to make your account swipe-only, you'll need to contact the support team.
Setting Up EMV Card Readers
Setting up your EMV card reader is a straightforward process. First, connect the card reader to the Retail POS (S-Series) app.
To do this, select 'Integrated Hardware' from the Main Menu in the Retail POS (S-Series) app. Tap 'Card Readers' and then select a card reader to connect.
If prompted, tap 'OK' and allow the card reader to reboot. Wait until it displays the ShopKeep logo on the reader's screen.
If your card reader has a screen, it will display the ShopKeep logo once it's rebooted. This indicates that the card reader is now connected to the app.
Here's a step-by-step guide to help you connect your card reader:
- In the Retail POS (S-Series) app, select 'Integrated Hardware' from the Main Menu.
- Tap 'Card Readers'.
- Select a card reader to connect.
- Tap 'OK' and allow the card reader to reboot.
If your card reader is not connecting, visit one of our Credit Card Reader Troubleshooting guides for help.
Running a Sale with EMV
To start, add items to a sale and tap 'Credit'. This will initiate the EMV sale process.
You'll then need to prompt the customer to select a gratuity option or 'No Tip' if applicable. If they choose to add a gratuity, be sure to warn them if the amount entered is more than 50% of the sale total.
Next, have the customer confirm the total and tap 'Charge'. If they've added a gratuity, they'll be prompted to confirm the amount or re-enter it.
Now it's time for the customer to insert their card, chip-end first, into the card reader. They should follow the instructions on the screen or in the Retail POS (S-Series) app, removing their card when prompted.
After the card is removed, select a receipt option and tap 'Done', or tap 'No Receipt' if you don't need a printed receipt. Finally, tap 'Done' to finish the sale.
Where to Buy EMV Card Readers
If you're looking to purchase an EMV-capable credit card reader, you have a few options to consider.
You can find EMV compatible card readers for use with Lightspeed Retail on their online store.
To ensure compatibility, always check the manufacturer's specifications before making a purchase.
EMV compatible card readers for use with Lightspeed Retail must be purchased from their online store.
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EMV Card Reader Features
A cloud-connected EMV payment terminal ensures that no sensitive card information is stored on the terminal or travels through your networks, increasing security and simplifying PCI compliance.
You'll want to look for an EMV card reader that can accept payments made with digital wallets such as Apple Pay and Google Pay, extending customers the convenience of paying with the wave of a card, phone, or wearable device.
Some EMV card readers can even eliminate the need for signatures and paper receipts, speeding up the checkout process and saving you time and money.
A virtual terminal is a single-function payment terminal that only accepts in-person payments, but you may want to choose an EMV card reader that also supports omnichannel payments to handle in-store, online, and invoice payments.
Here are some key features to consider when evaluating EMV card readers:
EMV Card Reader Setup and Management
To set up an EMV-capable card reader, you'll need to purchase one that fits your business needs. You can choose from a variety of options, including the iPP Series Ethernet Credit Card Reader, which connects to the register via a router.
The iPP320 and iPP350 are two models in this series that offer wireless connectivity via WiFi or an ethernet adapter. The Link/2500, Moby 5500, and Clover Go are also options, all of which connect wirelessly to the register via Bluetooth.
The Clover Go is a compact reader that fits in the palm of your hand, while the Clover Mini and Clover Flex are countertop and mobile devices, respectively, that bundle a card reader, receipt printer, and customer-facing display into one piece of hardware.
If you choose a Bluetooth-enabled reader, make sure your register is also compatible with Bluetooth technology.
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