
Colcom Foods has made a commitment to sustainability and growth. This commitment is evident in their efforts to reduce energy consumption and waste.
By implementing energy-efficient lighting and equipment, Colcom Foods has been able to decrease their energy usage significantly. This has not only helped the environment but also reduced their operational costs.
Colcom Foods is also focused on growth, with a strong emphasis on innovation and expansion. They have been investing in new technologies and processes to improve efficiency and productivity.
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Strategic Approach
Colcom Foods has a strategic approach to providing high-quality products to the market. They offer competitively priced fresh pork and processed meat products.
Their vertical integration allows them to control the entire production process, from best-in-class farms to manufacturing. This approach enables them to produce products efficiently.
Colcom Foods adheres to international food safety standards, ensuring their products meet the highest quality requirements. This commitment to quality is reflected in their extensive product range.
Their diverse product range supports businesses in the community and provides key value items in the retail trade.
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Pork Industry Focus
Colcom Foods has been making waves in the industry with its innovative approach to protein consumption. They launched a two-year "Pork For Me" thematic campaign in response to extensive research on protein consumption and pork "share a plate" in Zimbabwe.
The campaign targeted a specific market, highlighting the importance of understanding local consumer behavior. Colcom's research-driven approach paid off, as the campaign was likely a success given the company's response to it.
The "Pork For Me" campaign shows Colcom's commitment to adapting to changing market trends and consumer preferences.
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Pork Advertising Campaign
The "Pork For Me" advertising campaign was a two-year thematic campaign launched by Colcom in F2023. It was a response to research on protein consumption and pork "share a plate" in Zimbabwe.
Colcom's research showed that people in Zimbabwe were interested in sharing plates of food, including pork. This insight led to the development of the "Pork For Me" campaign.
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The "Pork For Me" campaign aimed to increase pork consumption in Zimbabwe. By highlighting the benefits of sharing plates of pork, Colcom hoped to appeal to the local market.
Colcom's research suggested that Zimbabweans were looking for convenient and affordable protein options. The "Pork For Me" campaign addressed this need by promoting pork as a shareable and affordable food choice.
The "Pork For Me" campaign was a targeted effort to increase pork sales in Zimbabwe. By focusing on the local market and its preferences, Colcom was able to develop a campaign that resonated with consumers.
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Industry Focus: Agriculture
The pork industry relies heavily on agriculture to produce the feed needed for pig farming.
Corn is the primary feed crop for pigs, accounting for around 70% of their diet.
The United States is the world's largest producer of corn, accounting for over 40% of global production.
Iowa is the leading corn-producing state in the US, accounting for over 25% of the country's total corn production.
The use of genetically modified (GM) corn has increased significantly in recent years, with over 90% of corn grown in the US now being GM.
GM corn has been shown to increase yields and reduce pesticide use, making it a valuable tool for farmers.
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Food Safety and Quality
Colcom Foods prioritizes food safety management in their production processes, maintaining a commitment to providing safe food to consumers through rigorous control, monitoring, and testing activities.
External laboratories conduct verification tests periodically to verify the accuracy of Colcom's internal results, ensuring the company's food safety management systems are robust.
Colcom Abattoir was first certified to FSSC version 5.1 in June 2023, making it one of the few FSSC certified abattoirs in the country.
The company's continued maintenance and improvement of its food safety management systems symbolize its commitment to manufacturing safe food for customers.
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Food Safety Standards
Colcom Abattoir was certified to FSSC version 5.1 in June 2023, making it one of the few FSSC certified abattoirs in the country.
The company maintains rigorous control, monitoring, and testing activities throughout its production processes to ensure safe food for consumers.
External laboratories conduct verification tests to verify the accuracy of Colcom's internal results.
Colcom Abattoir received its FSSC certificate for FSSC 22000 version 6 in June 2024, which is an enhanced version of the certification scheme.
This certification is recognized by the Global Food Safety Initiative (GFSI), an organization that oversees food safety measures and certification worldwide.
Colcom's commitment to maintaining and improving its food safety management systems is a testament to its dedication to manufacturing safe food for customers.
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On-Site Staff Clinic
Colcom's on-site staff clinic is a shining example of prioritizing employee well-being. It offers routine check-ups, health screenings, and wellness programs, empowering employees and their dependents to take charge of their health.
Detecting potential health issues early is crucial for maintaining a healthy work culture. This proactive approach helps detect problems before they become major issues.
By reducing the time spent seeking medical care, employees can focus on their roles and enhance their morale and job satisfaction. This leads to a more productive workforce.
The clinic is staffed by a State-Registered Nurse, Sister Beverley Nyathi, who oversees the clinic's operations.
Sustainability and Growth
Colcom Foods is committed to responsible environmental stewardship and sustainability, as evident in its Environmental Management and Monitoring (EMMP) plan. This plan aims to identify, prevent, and mitigate environmental performance issues related to resource utilization, air emissions, waste management, and compliance with legal requirements.
Colcom monitors air emissions from its point sources, such as the boiler and standby generators, focusing on key pollutants like particulate matter, Sulphur dioxide, and Nitrogen Oxides. The company takes pride in noting that the Environmental Management Agency (EMA) rated all six standby generators in the blue category, indicating their environmental safety and low environmental hazard.
Colcom's waste management plan is guided by the integrated waste management hierarchy, and in F2024, the company recycled 269T of plastic and other waste, eliminating landfill waste disposal.
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Future Growth
Colcom has set its sights on industry domination, employing new technology and fresh investment to meet demand while becoming more efficient.
The company has committed to purchasing a property with a partly developed piggery in the Norton area, which will become a 1,000 sow unit capable of delivering 550 pigs a week by November 2024.
Colcom plans to increase total capacity over the next decade by improving and upgrading equipment in the slaughter, processing, and packaging departments. This will drive efficiency and unlock a 46% growth in capacity, improved product quality, and lower production costs.
A new store is set to open at a factory location in Ruwa, and Colcom will continue to penetrate the informal market sectors, which are becoming increasingly important for businesses in Zimbabwe.
The company is also exploring design options to increase refrigeration capacity for raw materials, finished goods, and despatch handling, which will further boost capacity.
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Sustainability
Colcom takes pride in its commitment to responsible environmental stewardship and sustainability. This is evident in its Environmental Management and Monitoring (EMMP) plan, which identifies, prevents, mitigates, and monitors environmental performance on resource utilisation, air emissions, waste management, and compliance with applicable legal and other requirements.
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The company monitors air emissions from its point sources, mainly the boiler and standby generators, focusing on key pollutants like particulate matter, Sulphur dioxide, and Nitrogen Oxides. This careful monitoring helps Colcom stay on top of its environmental impact.
Colcom's waste management plan is guided by the integrated waste management hierarchy, which prioritises reducing, reusing, and recycling. In F2024, the company recycled 269T of plastic and other waste, eliminating landfill waste disposal.
The company encourages employees to report water leaks for repairs, using metered water to facilitate water footprint analysis and tracking. This proactive approach helps Colcom stay on top of its water usage and reduce waste.
Colcom introduced environmentally friendly, reusable shopping bags in its signature red colour, designed to last up to six months and significantly reduce plastic use. These bags are now sold at cost across all Colcom Shops as an alternative to plastic bags.
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Frequently Asked Questions
Who is the owner of Colcom Foods?
Colcom Foods is owned by Innscor Africa, a majority stakeholder in the Colcom Holdings Group. Innscor Africa is a publicly listed company on the Zimbabwe Stock Exchange.
Where is Colcom in Harare address?
Colcom is located at 1 - 3 Coventry Road in Workington, Harare, Zimbabwe.
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