Blooom 401k for Your Retirement Savings

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Blooom 401k is a digital platform that helps you manage and optimize your 401k plan. It was founded in 2014 by a former financial advisor who saw the need for a more accessible and user-friendly retirement savings solution.

The platform offers a range of features, including automatic portfolio rebalancing and personalized investment recommendations. This means you can trust that your 401k is being managed by experts who have your best interests in mind.

One of the key benefits of Blooom 401k is its ability to save you money on fees. By analyzing your 401k plan and identifying areas where costs can be reduced, Blooom can help you keep more of your hard-earned money in your retirement account.

What Happened to Blooom

Blooom was a 401k management tool that was acquired by Empower Retirement in 2018. It was known for its automated investment management and 401k optimization features.

The acquisition marked the end of Blooom's independent existence, but its technology and expertise were integrated into the Empower Retirement platform.

A unique perspective: Empower Roll over 401k

Blooom Shuts Services, Sells to Morgan Stanley

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Blooom's services are no longer available to new customers.

This change occurred after Morgan Stanley acquired the company.

The acquisition by Morgan Stanley was announced in 2020.

This marked a significant shift for Blooom, which had previously been an independent company.

Blooom's services were shut down for new customers, but existing customers were allowed to continue using the platform.

This transition was likely a result of the acquisition and the integration of Blooom's technology into Morgan Stanley's systems.

The exact details of the acquisition and its impact on Blooom's customers were not publicly disclosed.

However, it's likely that the acquisition was a strategic move by Morgan Stanley to expand its offerings in the retirement planning space.

For another approach, see: 401k Audit Services

About Blooom

Blooom is a robo-advisor that specializes in automated 401K and employee-sponsored retirement account (ESRA) investment management.

It takes it to the next level by accepting ESRAs, which include 401K, 403B, 401A, and 457 accounts.

Big data analytics and sophisticated algorithms are used to assess, analyze, and suggest optimal allocations to meet retirement goals commensurate with risk tolerance levels for free.

Users can decide to enable the robo-advisor to automate management for a recurring monthly fee of $10.

Blooom has analyzed over $2 billion in retirement accounts, improving its machine learning algorithms with usage.

Blooom Features

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Blooom is a robo-advisor that specializes in automated 401K and employee-sponsored retirement account (ESRA) investment management.

It takes in various types of ESRA accounts, including 401K, 403B, 401A, and 457 accounts.

Users can set up a free Blooom account to run the free 401K Check-Up by answering five questions to measure risk tolerance.

These questions help Blooom's machine learning algorithms improve with usage as it has analyzed over $2 billion in retirement accounts.

Blooom will analyze your current retirement investment performance, fees, allocations, and report where the deficits and leakage lie.

Paid subscribers also have access to live financial advisors via chat, email, and text.

Users can decide to enable the robo-advisor to automate the management for a recurring monthly fee of $10.

Additional reading: Does 401k Grow Tax Free

How Blooom Works

To get started with Blooom, you set up a free account and answer five questions to measure your risk tolerance. These questions are designed to help Blooom understand your financial goals and comfort level with risk.

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The machine learning algorithms used by Blooom have analyzed over $2 billion in retirement accounts, making them more accurate with each use. Blooom's algorithms will analyze your current retirement investment performance, fees, and allocations to identify areas for improvement.

You'll get a clear picture of where your retirement account stands, including any deficits or leakage that may be costing you money. Blooom will also suggest ways to optimize your investments and diversify your portfolio.

For example, Blooom might recommend cutting down the number of overlapping funds in your account to save on management fees. This can help you maintain optimal diversification while reducing costs.

By implementing Blooom's recommendations, you can potentially improve your retirement performance and achieve your financial goals. If you'd rather not manage your account yourself, Blooom can take over for you, with paid subscribers having access to live financial advisors via chat, email, or text.

Check this out: Government 457b

Investment Options

With Bloom 401k, you can take control of your investment expenses. The investment expense audit helps identify areas where your employer-sponsored plan is costing you too much money.

The company will select the investment in each bucket with the lowest expense ratio, which can help lower overall costs and maintain your desired asset allocation.

Related reading: Expense Ratios for 401k

Investing Tools

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Blooom's investing tools are geared towards employer-sponsored retirement plans, which are non-taxable accounts with limited trading options.

The robo-advisor feature automatically rebalances portfolios every 90 days, or three months, to ensure your investments stay on track.

There isn't much in the way of advanced trading tools, aside from the calculators and blogs provided.

Tax-loss harvesting and tax optimization strategies are not applied, which may impact your overall tax situation.

Portfolios

Blooom doesn't create individual portfolios like robo-advisor services for taxable accounts. This is because different employers offer different investment asset classes, so Blooom works within those limitations to create the most optimal allocations.

The portfolios will vary by employer, as each one has its own set of investment options. This means that the portfolio you get through Blooom will be tailored to the specific assets available through your employer.

Blooom's approach helps you make the most of the investment options you're already offered, rather than trying to fit you into a one-size-fits-all portfolio.

Benefits and Drawbacks

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Blooom 401k offers several benefits that make it an attractive option for retirement planning. One of the few robo-advisors that specializes in automating ESRA management, Blooom can help you optimize your 401k investments.

Blooom provides a free 401k check-up tool and analysis, which can give you valuable insights and recommendations without any obligation to upgrade. This tool can be a game-changer for those who want to make the most of their 401k.

The database of ESRA administrators continues to expand, making it easier to manage your 401k accounts through online access. No account transfers are needed, as Blooom can manage your ESRA accounts directly.

Blooom is a fiduciary, which means it has a duty to act in your best interest when managing your 401k. This can provide peace of mind for those who want to trust their retirement planning to a professional.

Here are some key benefits of Blooom 401k:

  • Automates ESRA management
  • Free 401k check-up tool and analysis
  • Expanding database of ESRA administrators
  • Fiduciary duty to act in your best interest
  • No account transfers needed
  • Long-term focus on retirement planning and goals

Investment Expense Audit

An investment expense audit can help you save money on your employer-sponsored plan. This process involves reviewing the expenses associated with your investments to identify areas where costs can be reduced.

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The company will select the investment in each bucket with the lowest expense ratio, which can help lower overall costs. This method is particularly effective when there are multiple funds in a category.

In some cases, there may be only one fund in each category, making it impossible to lower expenses. However, an investment expense audit can still help maintain your desired asset allocation.

Advantages

Blooom is a unique robo-advisor that specializes in automating ESRA management, which is a big plus for those who want to streamline their retirement planning.

One of the standout features of Blooom is its free 401K check-up tool, which provides eye-opening insights and recommendations with no obligation to upgrade.

Blooom is a fiduciary, which means it's required to act in your best interest when making investment decisions.

The database of ESRA administrators continues to expand, making it more likely that Blooom can manage your ESRA accounts through online access.

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Blooom's long-term focus on retirement planning and goals is a breath of fresh air in a world of get-rich-quick schemes.

Here are some of the key advantages of using Blooom:

  • Automates ESRA management
  • Free 401K check-up tool and analysis
  • Database of ESRA administrators expanding
  • Fiduciary
  • Long-term focus on retirement planning and goals
  • No account transfers needed

Cons

One notable drawback is the lack of phone access to human investment advisors, which may be a concern for those who prefer direct communication.

Another con is the absence of IRA, HSA, or 529 college savings plan advisory services, limiting the scope of their investment offerings.

Some individuals may find the restricted services to be a significant drawback, especially if they're looking for a more comprehensive investment solution.

In contrast to some other investment services, this one doesn't offer phone access to human advisors, which may be a deal-breaker for those who value direct human interaction.

Here are some specific services that are not available through this investment platform:

  • No IRA advisory services
  • No HSA advisory services
  • No 529 college savings plan advisory services

Management and Comparison

Blooom is a pure-play employee-sponsored retirement robo-advisor that's uniquely equipped to manage 401(k) plans.

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Blooom stands out from other robo-advisors because it can construct a personalized portfolio for employer-sponsored retirement plans, even when the required ETFs aren't enabled in the plan.

This is a significant advantage over robo-advisors like Betterment and Wealthfront, which can't provide personalized portfolios for 401(k) plans due to the wide variance of available investment vehicles.

Blooom's database of retirement administrators is expanding, which means it's markedly ahead of other robo-advisors in this area.

Worth a look: T Rowe 401k Plan

Advisor Access

Blooom offers two Advisor Access plans, each with unique features and pricing.

For $245 per year, you get access to human experts who can answer questions about Blooom's core activities and general money management.

These experts are sworn fiduciaries, meaning they'll address your questions with your best financial interests in mind.

Emailed responses from experts can take two to three business days to arrive, so it's not a replacement for a full-time financial advisor.

However, it's nice to know you have experts on call, ready to help when you need it.

A different take: How Do You Access Your 401k

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The Advisor Access plan also includes Trade Assist, which allows Blooom to place trades on your behalf with your authorization.

Withdrawal Monitoring is another feature, which automatically alerts you to suspicious activity in your account.

Blooom monitors 401(k)s and IRAs for withdrawals that could be a sign of data breaches or identity theft.

Periodic Portfolio Adjustment, or Auto Optimization, is also included, which rebalances your holdings that have grown over- or underweight due to market movements.

Blooom places trades on your behalf to make these adjustments, so you don't have to log in to your account directly.

For $395 per year, Blooom adds one-on-one guidance from in-house financial advisors, including one 30-minute phone or video consultation each year.

This adds a personal touch to the Advisor Access plan, making it a more comprehensive solution for your financial needs.

The $395 plan works out to a monthly fee of about $35, making it a viable option for replacing a full-time financial planner or advisor.

Comparisons

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Blooom is a standout in the robo-advisor market, particularly when it comes to managing employer-sponsored retirement plans.

It's ahead of other popular robo-advisors like Betterment and Wealthfront because it can construct a personalized portfolio for 401(k) plans, which many other robo-advisors struggle with.

This is due to Blooom's expanding database of retirement administrators, allowing it to offer a more comprehensive service.

Blooom's expertise in managing 401(k)s makes it a valuable resource for investors who want to optimize their retirement savings.

Here are some key differences between Blooom and other robo-advisors:

Blooom's focus on retirement planning is a key differentiator, and its assumption that your goal is retirement is a reasonable one given its specialization in this area.

Colleen Pouros

Senior Copy Editor

Colleen Pouros is a seasoned copy editor with a keen eye for detail and a passion for precision. With a career spanning over two decades, she has honed her skills in refining complex concepts and presenting them in a clear, concise manner. Her expertise spans a wide range of topics, including the intricacies of the banking system and the far-reaching implications of its failures.

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