
Auto Union's history is deeply rooted in the 1930s, a time when Germany was on the brink of war. The company was formed in 1932 by Mercedes-Benz, Opel, and other major German automotive manufacturers.
The Auto Union's primary goal was to create a unified racing team, which they achieved by pooling their resources and expertise. This led to the development of the iconic Auto Union Type A, a car that would go on to win numerous racing championships.
The Auto Union Type A was a game-changer in the world of racing, with its powerful engine and advanced aerodynamics. It was a testament to the company's innovative spirit and commitment to excellence.
Auto Union's legacy extends far beyond its racing achievements, however. The company played a significant role in shaping the modern automotive industry, with its emphasis on innovation, collaboration, and performance.
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History
Auto Union was formed in Germany in 1932 by merging four component businesses: Zschopauer Motorenwerke with its brand DKW, Audi, Horch, and the car producing piece of Wanderer.
The company was founded by Danish engineer Jørgen Skafte Rasmussen, who acquired a majority ownership of Audiwerke AG in August 1928. He also bought the remains of the US automobile manufacturer Rickenbacker, including the manufacturing equipment for eight- and six-cylinder engines.
In 1930, the Saxony Regional Bank installed Richard Bruhn on the board of Audiwerke AG, leading to a brutal pruning and rationalization of the various auto-businesses. This outcome was the founding of Auto Union AG in Summer 1932.
The four component businesses continued to sell cars under their own names and brands, but the technological development became more centralized. Some Audi models employed engines by Horch or Wanderer.
Here is a brief timeline of the key events leading to the formation of Auto Union:
- 1911: Wanderer (car division only) was founded.
- 1916: Zschopauer Motorenwerke J. S. Rasmussen (brand DKW) was founded by Danish engineer Jørgen Skafte Rasmussen.
- 1904: Horch was founded by August Horch in Zwickau.
- 1909: Audi was founded by August Horch in Zwickau.
- August 1928: Rasmussen acquired a majority ownership of Audiwerke AG.
- 1932: Auto Union AG was formed by merging the four component businesses.
Formation
Auto Union was formed in Germany in 1932 by merging four component businesses: Zschopauer Motorenwerke with its brand DKW, Audi, Horch, and the car producing piece of Wanderer. This was the result of a brutal pruning and rationalization of the various auto-businesses that Rasmussen had accumulated.
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The four component businesses were brought together under the umbrella of single shareholder company Auto Union, with all four brands continuing to sell cars under their own names and brands. Although the technological development became more centralized, with some Audi models employing engines by Horch or Wanderer.
Here are the four component businesses that made up Auto Union:
- Zschopauer Motorenwerke with its brand DKW
- Audi
- Horch
- The car producing piece of Wanderer
In August 1928, Rasmussen, the owner of DKW, acquired a majority ownership of Audiwerke AG, and in the same year, he bought the remains of the US automobile manufacturer Rickenbacker, including the manufacturing equipment for eight- and six-cylinder engines.
Post-WWII
After World War II, the Auto Union's ownership changed hands several times. Daimler-Benz, a pre-war rival, took control for a period.
Volkswagen eventually purchased Auto Union and took control in 1964. The company dropped the A-U name, and only the Audi brand was used. The official name remained "Audi NSU Auto-Union AG" until 1985.
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Design and Development
The Auto Union racing cars were built as Grand Prix racers from 1934 to 1939. They resembled the earlier Benz Tropfenwagen, also built in part by Rumpler engineers.
The cars were particularly dominant in 1936, winning 25 races from 1935 to 1937. This was largely due to the incredible power and acceleration of the supercharged piston engines, which produced almost 550 hp. A driver could induce wheelspin at over 100 mph, showcasing the engine's flexibility.
The rear mid-engine, rear-wheel-drive layout of the Auto Union cars was a unique feature that set them apart from their rivals.
Design
The Auto Union racing cars were built with a rear mid-engine, rear-wheel-drive layout, which was a unique feature compared to its rivals. This layout provided a distinct advantage in terms of handling and performance.
The cars used supercharged piston engines that produced almost 550 hp, designed to provide optimum torque at low engine speeds. This was a game-changer for racing, allowing drivers to accelerate quickly and maintain speed.
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The fuel tank was cleverly located in the centre of the car, directly behind the driver, which helped maintain the car's front-rear weight distribution as fuel was used. This design decision was ahead of its time and is still used in modern open-wheel racing cars.
The chassis tubes were initially used as water carriers from the radiator to the engine, but this was eventually abandoned due to small leaks. This shows that even the most innovative designs can have flaws that need to be addressed.
Meet the Type 52 Schnellsportwagen That Never Was
The Type 52 Schnellsportwagen was a concept car designed by Ferdinand Porsche in the 1930s. It was meant to be a high-performance sports car.
This car was designed to have a lightweight body, which would help improve its speed and agility. The body was made of aluminum, which was a relatively new material at the time.
The Type 52 Schnellsportwagen was also designed to have a powerful engine, with a 1.5-liter inline-four cylinder engine producing 60 horsepower. This was impressive for a car of that era.
Unfortunately, the Type 52 Schnellsportwagen never made it into production due to the economic downturn of the 1930s.
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New

In the ever-evolving world of design and development, "new" is a buzzword that's here to stay.
The latest trends in UI/UX design are pushing the boundaries of what's possible, with a focus on minimalism and intuitive navigation. This shift is evident in the use of whitespace and simple typography.
Mobile-first design is the new norm, with 60% of users accessing websites through their smartphones. This has led to a surge in demand for responsive design that adapts to different screen sizes.
New technologies like AI and machine learning are being integrated into design tools, allowing for more efficient and accurate design processes. This includes features like auto-generated design concepts and predictive design analytics.
The rise of voice-activated interfaces has given birth to a new era of conversational design, where users interact with products through voice commands. This has opened up new possibilities for product design and development.
New design principles like atomic design and design systems are being adopted by companies to streamline their design processes and improve consistency across products. This involves breaking down design elements into reusable components and creating a unified design language.
The "new" in design and development is all about innovation, experimentation, and pushing the boundaries of what's possible.
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Clones

In 1947, Automobiltechnisches Büro created the Typ 650 Formula Two racer in DDR, using the talents of chassis designer Otto Seidan and engine designer Walther Träger, both former Auto Union employees.
This project utilized spare Auto Union parts, showcasing the company's resourcefulness in repurposing existing materials.
The Typ 650 was successfully tested, but never actually raced, and resembled the Type D.
It's worth noting that a Typ 650 is on display at the Donington museum, incorrectly marked as the Auto Union Type E.
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Racing
The Auto Union racing cars were a force to be reckoned with in the 1930s, dominating the racing world with their impressive performance and speed records.
Hans Stuck was a key driver for the team, winning the German, Swiss, and Czechoslovakian events in 1934, as well as becoming European Mountain Champion.
The engine of the Auto Union cars was enlarged to 5L displacement in 1935, producing 370bhp, which helped Achille Varzi win the Tunis Grand Prix and the Coppa Acerbo.
Stuck continued to excel, winning the Italian Grand Prix and taking the European Mountain Championship for the second year in a row.
In 1936, the engine grew to a full 6L displacement, producing 520bhp, and Rosemeyer dominated the racing world, winning the Eifelrennen, German, Swiss, and Italian Grands Prix, as well as the Coppa Acerbo.
Rosemeyer's impressive performance earned him the European Championship, and he also took the European Mountain Championship.
The Auto Union cars continued to perform well in 1937, winning five races to the seven of Mercedes-Benz, with Rosemeyer taking the Eifel and Donington Grands Prix, the Coppa Acerbo, and the Vanderbilt Cup.
Here's a list of some of the notable drivers and their achievements:
- Hans Stuck: European Mountain Champion in 1934 and 1938
- Achille Varzi: Won the Tunis Grand Prix and the Coppa Acerbo in 1935
- Bernd Rosemeyer: European Champion in 1936, won the Eifelrennen, German, Swiss, and Italian Grands Prix, as well as the Coppa Acerbo
- Rudolf Hasse: Won the Belgian Grand Prix in 1937
- Tazio Nuvolari: Won the Italian and Donington Grands Prix in 1938, and the Yugoslavia Grand Prix in 1939
- Hermann P. Müller: Won the 1939 French Grand Prix
The Auto Union cars' impressive performance and speed records made them a legendary part of racing history.
Marketing and Identity
The four overlapping rings of Auto Union's logo, now synonymous with Audi, hold a rich history. These rings symbolized the four marques forming Auto Union: Audi, DKW, Horch, and Wanderer.
The logo has undergone slight variations, with some versions featuring both overlapping and interlocking rings.
Auto Union's logo effectively communicated the brand's identity and unity, setting the tone for a cohesive brand image.
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Frequently Asked Questions
What are the 4 brands of Auto Union?
The four founding brands of Auto Union are Audi, DKW, Horch, and Wanderer. These four German manufacturers joined forces in 1932 to form Auto Union AG.
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