
AT&T Now offers a range of channels, including 140 live channels and 25,000 on-demand titles.
You can customize your channel lineup to fit your interests, with options for sports, entertainment, news, and more.
AT&T Now's channel lineup includes popular networks like HBO, Showtime, and Starz, as well as sports channels like ESPN and NFL Network.
The service also offers a cloud DVR, allowing you to record up to 20 hours of content and watch it on any device.
AT&T Now is available on a range of devices, including smartphones, tablets, smart TVs, and streaming devices like Roku and Chromecast.
You can stream AT&T Now content over Wi-Fi or cellular networks, making it easy to watch on the go.
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DirecTV Rebrands to Now TV with Streaming Rethink
AT&T is rebranding DirecTV Now as AT&T Now, a move that reflects the company's shifting focus in the streaming era.
The rebranding comes as AT&T continues to lose pay-TV subscribers, with DirecTV and U-verse cable systems losing 778,000 subscribers in the second quarter.
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DirecTV Now, launched in late 2016, has seen a decline in subscribers after steep price hikes.
AT&T said current DirecTV Now customers won't need to do anything as the change takes effect, with their service continuing without interruption.
The company is also launching new video services, including AT&T Watch and an IP-delivered service called AT&T TV, which is currently in beta.
AT&T TV is expected to be introduced later this summer, with current DirecTV Now customers seeing a new name – AT&T TV Now – appear on their screen.
AT&T's goal is to convert its subscribers to digital and eventually 5G customers.
Channel Options
AT&T TV NOW offers a wide range of channels, including local channels, sports networks, and premium channels.
You can access local channels like CBS, NBC, FOX, ABC, The CW, and Telemundo with any AT&T TV NOW plan. However, live local channels are only available in certain markets, and on-demand content is available in all areas the following day.
The channel lineup varies across different plans, but all plans offer the same local channels. Additionally, some plans include regional sports networks (RSNs) like Bally Sports and YES Network.
Here's a breakdown of the channel options across different plans:
You can also add premium channels like HBO, Cinemax, Showtime, and Starz to any plan. HBO is included in both the MAX and PLUS plans, while Cinemax is only included in the MAX plan.
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Channel Lineup
If you're looking to cut the cord and switch to AT&T TV NOW, you'll want to know about their channel lineup. AT&T TV NOW offers a wide range of channels, including local channels like CBS, NBC, FOX, ABC, The CW, and Telemundo.
You can access local channels and regional sports networks when you're in your home market, but on-demand content is available in all areas the following day. For example, if you live in San Francisco and travel to New York, you won't be able to stream any local channels or RSNs.
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The channel lineup varies depending on the plan you choose. The AT&T TV NOW MAX plan includes HBO and Cinemax, while the "PLUS" plan includes HBO for an extra $10. You can add Showtime and Starz to either plan for $11 each.
Here's a breakdown of the channels offered on each plan:
The AT&T TV NOW MAX plan includes 10 additional channels, mostly college sports networks like BTN and SEC Network. You can also add premium channels like Showtime and Starz to any plan for an extra $11 each.
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App and Service
The AT&T TV app is designed to be a single, unified experience, working seamlessly with both the AT&T TV service and the AT&T TV NOW service.
This means that regardless of whether you signed up for the dedicated box or the streaming-only service, you get the same app and the same experience.
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Concerns and Changes
AT&T TV Now has made some significant changes, and it's worth discussing the concerns that come with these changes.
DirecTV Now lost 83,000 subscribers in the first quarter of 2019, a clear indication that the service was struggling to retain customers.
Rising prices, frequent glitches, and a flawed interface were some of the reasons that led to the decline in subscribers.
One of our writers even pulled the plug on the service, despite getting a free Apple TV 4K, due to these issues.
AT&T is trying to offset these losses by rebranding DirecTV Now as AT&T TV Now and merging AT&T's content into a single hub.
The rebranding effort began in July, with customers being notified about the change to their subscription.
Fortunately, AT&T assures customers that their streaming will not be interrupted, and they can use the same sign-in info for the AT&T TV app.
However, the new name and app may still cause some confusion, especially for those who are not tech-savvy.
To manage their account and subscriptions, users can now use the AT&T TV App, which provides a more streamlined experience.
This move may be an attempt to offer synchronization between AT&T's abundance of content services, including HBO Max.
However, it remains to be seen whether this change will be enough to win back subscribers and bring in new ones.
Here are some key changes to keep in mind:
- AT&T TV Now is now called AT&T TV Now
- A new app, AT&T TV, is being rolled out in select markets
- Current DirecTV Now subscribers can use the same sign-in info for the AT&T TV app
- Users can now manage their account and subscriptions through the AT&T TV App
Frequently Asked Questions
Is DirecTV now part of AT&T?
No, DirecTV is no longer part of AT&T after AT&T sold its remaining 70% stake in the company to TPG Capital. DirecTV is now owned by a private equity firm, marking a significant change in its ownership structure.
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