
Apttus CPQ solutions are designed to streamline B2B sales processes, making it easier for companies to configure, price, and quote complex products and services.
By automating these tasks, Apttus CPQ solutions can increase sales efficiency and reduce errors.
Apttus CPQ solutions offer real-time pricing and quoting, allowing sales teams to provide accurate and up-to-date pricing to customers.
This feature enables sales teams to close deals faster and improve customer satisfaction.
Apttus CPQ solutions also provide a centralized platform for managing product configurations, which can help reduce product returns and exchanges.
By providing a consistent and accurate product configuration experience, Apttus CPQ solutions can help companies reduce costs and improve profitability.
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What is CPQ?
CPQ stands for Configure, Price, Quote, and it's a sales tool that helps businesses create quotes for orders quickly and accurately. It often works with other corporate technology like CRM and ERP to ensure data integration and accuracy.
Quotes generated with CPQ software are automated and based on preprogrammed criteria, which means they're error-free and take into account various factors like quantities, discounts, and customizations.
Adopting the right CPQ solution can lead to higher sales revenue and increased profits. Some key benefits include improved accuracy and zero errors, faster sales cycles, and enhanced brand image.
Here are some key benefits of using CPQ:
- Improved accuracy and zero errors
- Faster sales cycle
- Shortened response times
- Automated quoting process
- Enhanced efficiency and productivity
- Reduced learning needs
- Enhanced brand image
Product Offerings
Apttus offers a range of services for your quote-to-cash process, including CPQ, Billing, e-commerce, and CLM.
Their product, Conga, has a strong market presence and is similar to other products in terms of features and configuration capabilities.
Apttus recently introduced Max-AI, an artificial intelligence tool that helps salespeople build effective quotes based on instant comparisons to top reps.
Max-AI chats with salespersons to give recommendations based on the quotes, making the sales process more efficient and effective.
Salesforce also offers an AI tool named Einstein, which provides quote scoring and guided selling features.
Both Apttus and Salesforce provide excellent options for improving quote delivery, with features like real-time forecasting after quote delivery.
Apttus' Max-AI tool offers instant comparisons to top reps, giving salespeople valuable insights to create better quotes.
Ease of Use and Support
Apttus offers a free trial period, giving customers a chance to test the product before making a final decision. This is a great advantage for those who want to see how it works in action.
Both Apttus and Salesforce CPQ have improved their user-friendliness, making it easy to deliver high-quality quotes that attract potential clients.
Apttus CPQ Support provides experienced teams to configure complex quotes and create better deals worldwide. They can also help with managing Salesforce data from a single location to increase productivity.
Apttus Sign Support offers an eSignature application that can initiate an eSignature process from any object in Salesforce using pre-defined templates or real-time signature tags.
Ease of Use
Salesforce CPQ offers a free trial period, which is a great advantage for customers who want to test the product before making a decision.
Apttus and Salesforce CPQ have made significant efforts to make their platforms user-friendly and easy to use. Delivering high-quality quotes to attract potential clients is straightforward with these platforms.

Both Apttus and Salesforce CPQ have streamlined their processes to make it easy for customers to navigate and find what they need. Their user-friendly design is a major advantage for businesses looking to simplify their sales operations.
If you're new to these platforms, don't worry - they have a lot of resources available to help you get started.
Sign Support
Sign Support can be a challenge, especially when it comes to eSignature applications like Apttus Sign.
We can help with email notifications and definitions that can be troublesome.
Our support crew is here to assist you with initiating an eSignature process from any object in Salesforce using pre-defined templates or by adding signature tags in real-time.
With our help, you can automate tedious business processes to save a ton of time and focus on driving revenue.
Conga Composer can generate documents, track them, and make sure they are branded, all while keeping your team's workload manageable.
Clm Support
If you're looking for CLM support, Conga has got you covered. They offer support for setup, configuration, and customization issues to help you reduce your cost of sales, service, or delivery.
Conga CLM makes Contract Lifecycle Management more efficient, allowing sales teams to have more time to sell. Their support team can help you troubleshoot any issues you may have with your CLM setup.
Apttus CLM was formerly known as Contract Management, and Conga has taken it to the next level with their CLM solution. They've made it easier for sales teams to manage contracts and make informed decisions.
The Salesforce platform is a popular choice for companies, and Conga is a great addition to it. They offer support for Conga on Salesforce, helping you to achieve your business goals.
Conga CLM is designed to help you reduce your cost of sales, service, or delivery, and their support team is there to help you every step of the way. They can assist with setup, configuration, and customization issues, so you can focus on driving revenue.
On a similar theme: Docusign Clm for Salesforce
Salesforce and Conga
Apttus and Salesforce have a long history together. Apttus was among the pioneers to offer a Configure, Price, Quote (CPQ) solution, as well as a powerful, enterprise-level CLM tool.
In 2020, Apttus merged with Conga, and Conga CPQ has been operating under the Conga name since then. Conga CPQ facilitates and accelerates sales throughout the revenue lifecycle, allowing teams to configure pricing, discounts, carts, and more.
Salesforce CPQ, formerly known as SteelBrick CPQ, is another popular CPQ solution that has been gaining momentum since its 2015 acquisition by Salesforce. It provides sales teams with easy-to-use software that is accessible from any device.
Conga vs. Salesforce CPQ
Conga and Salesforce CPQ are two popular Configure, Price, Quote (CPQ) solutions that help sales teams accelerate sales throughout the revenue lifecycle.
Conga CPQ, formerly known as Apttus CPQ, has been operating under the Conga name after Apttus and Conga merged in 2020. It allows teams to configure pricing, discounts, carts, and more to build out complex proposals, contracts, renewals, and other critical business documents.
Salesforce CPQ, formerly known as SteelBrick CPQ, is hosted on the Sales Cloud platform and links directly to the CRM to allow making the best-informed sales decisions possible. It provides sales teams with easy-to-use software that is accessible from any device.
The Salesforce1 Mobile UI does not support the selling of configured products, which can be a limitation for sales teams on-the-go.
Salesforce
Salesforce is a powerful CRM platform that can help businesses streamline their sales processes. It's hosted on the Sales Cloud platform and links directly to the CRM, allowing for informed sales decisions.
Salesforce CPQ, formerly known as SteelBrick CPQ, is a popular CPQ solution that has been gaining momentum since its 2015 acquisition by Salesforce. It provides sales teams with easy-to-use software accessible from any device.
The Salesforce1 Mobile UI does not support the selling of configured products, which can be a limitation for some businesses. However, Salesforce CPQ provides a range of capabilities that are suitable for most companies selling on the Salesforce platform.
For another approach, see: Salesforce Billing Platform
Apttus, now operating under the Conga name, offers a Configure, Price, Quote (CPQ) solution and a powerful CLM tool. Conga CPQ facilitates and accelerates sales throughout the revenue lifecycle, allowing teams to configure pricing, discounts, and more.
Salesforce and Apttus have a long history, with Apttus initially focusing on becoming the go-to Quote-to-Cash provider for companies using Salesforce CRM. However, after Salesforce acquired Steelbrick, it dropped its focus on Salesforce.
Salesforce has an AI tool named Einstein that makes recommendations for quote scoring and offers guided selling. This can be a valuable feature for businesses looking to improve their quote delivery.
Conga CLM & Middle Office
Conga CLM, meet Apttus middle office. This merger brings together two powerful forces in the sales and contract management world.
The merger is the first acquisition Apttus has made, but Conga has overseen a number of acquisitions that have broadened its footprint beyond its original Salesforce-native Conga Composer.
Conga has expanded into traditional contract lifecycle management (CLM) with the acquisition of Novatus in 2016. This addition allowed Conga to automate digital document creation and workflows.
Apttus offers much the same, but on a much grander scale and to a much smaller customer base of largely enterprise customers. It positions itself as a leading player in the middle office, handling various operations and processes between customer-facing applications like CRM and back-office ERP systems.
Apttus has its own CLM technology, but it combines that with configure-price-quote (CPQ), revenue performance management, and B2B e-commerce to service a customer base of global manufacturing, technology, and services companies.
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Frequently Asked Questions
Is Apttus part of Salesforce?
Apttus (now Conga) is not a part of Salesforce, but it uses Salesforce's platform for its solutions. Apttus is a separate company that leverages Salesforce's infrastructure.
What happened to Apttus?
Apttus underwent significant changes in 2018 when private equity firm Thoma Bravo acquired a majority stake, leading to a major overhaul of its executive team. This shake-up brought in new leadership across key positions.
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