
Choosing the right AppFolio plan can be overwhelming, especially with the numerous features and benefits to consider. AppFolio offers three main plans: Plus, Pro, and Premier.
Each plan is designed to cater to different company sizes and needs. For small businesses, the Plus plan is a great starting point, offering essential features like rent collection and accounting tools.
The Pro plan is ideal for medium-sized businesses, providing more advanced features such as lease management and resident communication tools. This plan is a step up from the Plus plan, offering more features and support.
With the Premier plan, you'll get all the features from the Pro plan plus additional advanced tools like predictive maintenance and market analytics. This plan is best suited for large businesses or companies with complex needs.
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About AppFolio
AppFolio is the technology leader powering the future of the real estate industry.
Their innovative platform is designed to help customers connect communities, increase operational efficiency, and grow their business.
AppFolio is a NASDAQ-listed company under the ticker symbol APPF.
For more information about AppFolio, you can visit their website at appfolio.com.
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Cost
AppFolio's pricing is quite competitive, with a starting price of just $280 per month for residential properties with a minimum of 50 units. This is a great option for small to mid-sized property owners and managers.
The cost per unit varies depending on the plan, with AppFolio Core starting at $1.40 per unit, AppFolio Plus at $3 per unit, and AppFolio Max at $5 per unit. These prices apply to occupied units only, with vacant units not being billed.
For commercial properties, the pricing is similar, with AppFolio Core starting at $1.50 per unit and AppFolio Plus at $3 per unit. Again, vacant units are not billed.
A one-time onboarding fee is required for all new accounts, which varies based on portfolio size. Additionally, some advanced features may come at an extra cost as premium add-ons.
Here's a breakdown of the costs for each plan:
Overall, AppFolio's pricing is designed to be flexible and scalable, making it a great option for property owners and managers of all sizes.
Features and Benefits
AppFolio offers a robust free plan, which is a great starting point for those looking to get started without breaking the bank. Unlimited properties are also supported, making it a versatile solution for property management.
You can expect an average of 28 leads generated per listing, which can be a significant boost to your business. This is a notable feature that sets AppFolio apart from other property management solutions.
Here are some of the key features you can expect from AppFolio:
- AppFolio tenant portal
- Document management
- Surveys
- Performance insights
- Online payments
- Real-time flexible reporting
- Mobile inspections
- Audit logs
- Customizable workflows
- Vacancy dashboard
- Premium leads
- Professional websites
Best for Small to Mid-Sized Portfolios
If you're a property management company with a small to mid-sized portfolio, you'll want to check out AppFolio Core. It's a cost-effective solution that's perfect for companies with 200-500 units.
The cost of AppFolio Core is straightforward: $1.40 per unit for residential properties (with a minimum of $280/month), $1.50 per unit for commercial properties (also with a minimum of $280/month), and $0.80 per unit for community associations.
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For a company with a small to mid-sized portfolio, AppFolio Core offers the essential tools you need to manage your properties effectively. These include online rent collection, lease tracking and renewals, and tenant and owner portals.
Here are some of the key features of AppFolio Core:
- Online rent collection
- Lease tracking & renewals
- Tenant & owner portals
- Maintenance requests & work orders
- Basic reporting
- Email & text communication
AppFolio Core is a good entry-level option for companies that need essential tools without advanced automation or customization. It's a great starting point for those who want to keep costs low while still getting the job done.
Best for Mid-to-Large Companies
If you're a property management company with a mid-to-large portfolio, you'll want to consider AppFolio Plus. This plan is specifically designed for companies with 500-2,000+ units.
With AppFolio Plus, you'll get advanced accounting and corporate financials, which is a huge plus for larger portfolios. This feature provides a more detailed view of your finances, helping you make informed decisions.
One of the standout features of AppFolio Plus is its AI-powered leasing assistant. This tool uses artificial intelligence to help you lease properties more efficiently and effectively.
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You'll also get performance insights and analytics, which provide valuable data to help you improve your operations. This feature helps you identify areas for improvement and make data-driven decisions.
For companies looking to streamline their workflow, AppFolio Plus offers CRM for lead and tenant management, as well as workflow automation and task management. This helps you stay organized and focused on what matters most.
Here are the key features of AppFolio Plus:
- Advanced accounting & corporate financials
- AI-powered leasing assistant
- Performance insights & analytics
- CRM for lead & tenant management
- Workflow automation & task management
- More third-party integrations
Property Manager
As a property manager, you need a platform that can handle the unique needs of your clients. AppFolio Property Manager is a cloud-based solution that includes capabilities for managing single-family properties, multi-family and student housing, and commercial buildings.
It also supports homeowners and condo associations, making it a great option for property managers with diverse portfolios. With AppFolio, you can generate reports and statements, and access them instantly.
One of the key benefits of AppFolio Property Manager is its robust accounting and property management tools. These tools allow you to streamline the collection of monthly rent, and conduct mobile inspections.
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AppFolio's functionality is deep and robust, making it a great option for property managers who want to boost post vacancies and market them. You can also use AppFolio to apply and lease properties over the internet, screen prospective residents, and more.
Here are some of the key features of AppFolio Property Manager:
- Accounting and property management tools
- Report and statement generation
- Instant access to documents
- Mobile inspections
- Online rent collection
- Lease tracking and renewals
- Tenant and owner portals
- Maintenance requests and work orders
- Email and text communication
AppFolio Core, on the other hand, is a more basic option that's ideal for property management companies with 200-500 units. It offers a cost-effective solution with essential tools, but doesn't have advanced automation or customization.
Features Offered
AppFolio offers a robust set of features that cater to various property management needs.
The platform allows for unlimited properties, which is a significant advantage for companies with large portfolios.
AppFolio's free plan is a great option for those who want to test the waters without committing to a paid plan. It's reported to generate an average of 28 leads per listing.
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Other notable features include an AppFolio tenant portal, document management, surveys, performance insights, online payments, real-time flexible reporting, mobile inspections, audit logs, customizable workflows, vacancy dashboard, premium leads, and professional websites.
Here are some of the key features offered by AppFolio:
- Unlimited properties
- Average of 28 leads generated per listing
- Robust free plan
- AppFolio tenant portal
- Document management
- Surveys
- Performance insights
- Online payments
- Real-time flexible reporting
- Mobile inspections
- Audit logs
- Customizable workflows
- Vacancy dashboard
- Premium leads
- Professional websites
AppFolio Plus is designed for mid-to-large companies with 500-2,000+ units. It includes advanced accounting, AI-powered leasing assistant, performance insights & analytics, CRM for lead & tenant management, workflow automation & task management, and more third-party integrations.
Expertise and Support
Our team of experts at Balanced Asset Solutions has in-depth knowledge of property management processes and accounting principles.
We can help you get the most out of AppFolio by leveraging its functions to optimize your business operations.
Whether you need assistance with initial setup, creating efficient workflows, or training your team, our seasoned professionals are here to help.
By combining our expertise in AppFolio with our knowledge of property management, we ensure that you get the maximum return on your software investment.
Our team includes CPAs who can help you interpret the detailed financial reports AppFolio can produce.
Enterprise Level Businesses
Enterprise-level businesses require specialized tools to manage their operations efficiently. For property management companies with 1,000+ units, AppFolio Max is the ideal solution.
This platform is designed to handle the complex needs of large-scale businesses, providing advanced automation, AI-driven decision-making, and deeper integration capabilities. With AppFolio Max, businesses can streamline their operations and make informed decisions.
The features of AppFolio Max include AI-powered leasing and maintenance automation, custom reporting & data analytics, expanded API & third-party integrations, and portfolio-level automation tools. These features enable businesses to automate tasks, gain valuable insights, and integrate with other systems seamlessly.
Here are some key features of AppFolio Max:
- AI-powered leasing and maintenance automation
- Custom reporting & data analytics
- Expanded API & third-party integrations
- Portfolio-level automation tools
These features make AppFolio Max an essential tool for enterprise-level businesses looking to optimize their operations and stay ahead in the market.
Leveraging with the Right Expertise
Leveraging with the right expertise is crucial to get the most out of AppFolio. Our team of experts at Balanced Asset Solutions can help you understand the ins and outs of the software.

Having a team of experts with CPAs on staff means we can provide guidance on both property management processes and accounting principles. This ensures that our clients get the maximum return on their software investment.
Whether you need help with initial setup, creating efficient workflows, or training your team, our seasoned professionals are here to assist. We can also help you interpret the detailed financial reports AppFolio can produce.
By combining our deep knowledge of property management processes with our expertise in AppFolio, we can help you optimize your business operations and save time. This is especially important for property managers who need to stay organized and focused on their core responsibilities.
Awards
AppFolio has received numerous accolades for its exceptional performance and commitment to its employees. In 2020, AppFolio ranked #1 in Fortune's list of Fastest-Growing Companies.
The recognition didn't stop there, as AppFolio was also recognized as a Best Place to Work by Glassdoor in the same year.
AppFolio's impressive growth and dedication to its team have earned it a spot in the S&P 400, a prestigious index of leading companies.
Here are some key awards and recognitions AppFolio has received:
- Ranked #1 in Fortune's list of Fastest-Growing Companies (2020)
- Recognized as a Best Place to Work by Glassdoor (2020)
- Member of the S&P 400
User Experience and Reviews
AppFolio has a user-friendly platform that's easy to set up, with most reviewers agreeing that the setup process is a breeze. They can figure it out on their own without needing the tutorials AppFolio offers.
The ease of use is another area where AppFolio shines, with most reviewers praising its intuitive interface. However, some people found certain tasks took too many clicks to complete.
AppFolio offers a robust suite of features, but some reviewers with smaller portfolios feel that they don't need every feature the platform provides. This can make the cost seem high, especially for medium-sized companies with 750 units or less.
On the other hand, reviewers with large portfolios appreciate the extensive features and services AppFolio offers. They can make good use of the platform's capabilities and find it to be a valuable investment.
Here are some key takeaways from AppFolio user reviews:
- Ease of Setup – Reviewers found the setup process easy, often without needing the tutorials.
- Ease of Use – Most reviewers praised the ease of use, although some found certain tasks took too many clicks.
- Features – Reviewers were content with the extensive features offered, but some wanted more for maintenance requests.
- Quality of Support – AppFolio customer service received mixed feedback, with some reviewers unhappy about a decline in support over the years.
- Value for Money – Reviewers felt that the cost was too high for smaller portfolios, but valuable for large portfolios.
Frequently Asked Questions
What credit report does AppFolio use?
AppFolio uses Experian credit reports to evaluate applicants. Experian is a trusted nationwide credit bureau that provides accurate and up-to-date credit information.
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