APN Outdoor has secured a 20-year contract with Sydney Trains, solidifying their presence in the Australian outdoor advertising market. This significant contract extension showcases the company's commitment to delivering high-quality advertising solutions.
APN Outdoor has been a trusted partner for Sydney Trains, providing them with effective advertising solutions for many years. The company's expertise in outdoor advertising has been instrumental in helping Sydney Trains reach their target audience.
The contract extension is a testament to APN Outdoor's ability to adapt to changing market conditions and deliver innovative solutions.
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Recent Developments
APN Outdoor has expanded its portfolio by acquiring Adshel, a leading Out-of-Home (OOH) media business in Australia and New Zealand, in 2019.
This acquisition has enabled APN Outdoor to increase its presence in the OOH market, with a wider range of advertising formats and a stronger network of locations.
APN Outdoor has also been investing in digital technology, with the launch of its Digital Screen Network in 2018, which features high-definition digital screens in premium locations.
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The company's focus on innovation has allowed it to stay ahead of the curve in the rapidly evolving OOH industry.
APN Outdoor has been recognized for its commitment to sustainability, with the launch of its environmental sustainability plan in 2020.
This plan aims to reduce the company's carbon footprint and promote environmentally friendly practices across its operations.
APN Outdoor has been working with various partners to promote sustainability in the OOH industry, including the development of a new standard for measuring the environmental impact of outdoor advertising.
The company's efforts in sustainability have been recognized with several industry awards and certifications.
For your interest: Dow Jones Sustainability Indices
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