Pattison Outdoor Advertising Enhances Advertising Experiences

Pattison Outdoor Advertising has been a leader in the out-of-home advertising industry for over 100 years.

Their expertise in this field has allowed them to create innovative and effective advertising solutions for their clients.

One of the key ways Pattison Outdoor Advertising enhances advertising experiences is by offering a wide range of formats, including billboards, transit shelters, and mall displays.

These formats cater to different audiences and environments, ensuring that advertisers reach their target market effectively.

Their commitment to innovation is evident in their use of digital technologies, such as digital billboards and interactive displays.

These technologies enable advertisers to create engaging and dynamic content that captures the attention of passersby.

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Pattison Outdoor Advertising has formed a content partnership with QMI, making them the primary news provider for Pattison's digital signage network.

This partnership is a significant move for Pattison, allowing them to offer high-quality news content to their vast network of digital signage.

Pattison's digital signage network is a key part of their business, and this partnership will enable them to provide engaging and informative content to their audience.

Here are some of the channels where Pattison's content is available:

Pattison Outdoor has contracts with twenty-one municipal transit authorities, giving them access to sell advertising in twenty-one markets across Canada.

They also have contracts with a number of third parties that allow them to sell into an additional thirteen markets, including Quebec and Saskatchewan.

Some of the major markets they represent include St. John's, Halifax, and Montreal.

Here are some of the specific markets they have contracts in:

Pattison Outdoor also sells advertising on BC Ferries properties and vessels, as well as in ferry terminals operated by Halifax Metro Transit.

They have airport advertising contracts, including exterior advertising at international airports in Halifax, Ottawa, Winnipeg, Edmonton, and Calgary, and interior advertising at Winnipeg James Armstrong Richardson International Airport and Calgary International Airport.

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Pattison Outdoor, a company that specializes in digital signage, has formed a content partnership with QMI. This partnership makes QMI the primary news provider for Pattison's digital signage network.

As a result of this partnership, Pattison's digital signage network will now feature QMI's news content. This is a significant development, especially considering the reach and impact of digital signage in public spaces.

Here are the types of media that Pattison's digital signage network covers:

Alibaba has partnered with Vancouver International Airport to offer Chinese travelers a unique shopping experience.

The partnership allows Alibaba's customers to shop online and have their purchases shipped directly to the airport for pickup.

This innovative partnership aims to cater to the growing number of Chinese tourists visiting Vancouver.

The airport's location and Alibaba's extensive customer base make it an ideal collaboration.

Travelers can now browse Alibaba's online marketplaces, including Tmall and Taobao, and have their purchases delivered to the airport.

This service is available for select products, including clothing and electronics.

The partnership also includes a dedicated Alibaba retail space within the airport.

This will provide travelers with a convenient and immersive shopping experience.

This collaboration is a significant step in Alibaba's efforts to expand its e-commerce presence globally.

It also highlights the importance of catering to the needs of international travelers.

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Pattison Outdoor Advertising offers a wide range of out of home media options for businesses to reach their target audience.

Their inventory includes billboards in various formats, such as horizontal, vertical, backlit, and digital. These can be placed in high-traffic areas to grab people's attention.

They also offer large format advertising, including traditional and digital "superboards", spectaculars, and wall murals. These are perfect for making a big impression.

In addition to outdoor billboards, Pattison Outdoor Advertising also provides street furniture advertising, such as street level ads, transit shelter advertising, and bus bench ads. These can be placed in areas with high foot traffic, increasing brand visibility.

Here's a breakdown of their out of home media options:

Embracing Digital Signage is a game-changer for businesses, offering the ability to update content instantly and deliver visually compelling messages.

Digital signs can be programmed to run multiple advertising campaigns, schedule content based on the time of day, or even integrate with social media feeds for up-to-the-minute engagement.

A café can show coffee promotions during the morning rush and seamlessly switch to happy hour specials in the afternoon, all with just a few clicks.

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Digital signage can make advertisements far more attention-grabbing with animation and vivid color options.

Businesses using digital signage often report higher engagement rates and faster returns on investment.

Pattison Outdoor Advertising's inventory includes digital signage in malls, airports, office towers, residential towers, retail stores, and hotels.

With digital signage, businesses can quickly react to market changes or emergencies, pushing out real-time information to customers as needed.

Their SmartAd technology allows clients to update ads on the fly, enabling digital signs to change with the weather.

Digital signage offers a modern customer experience that static signs can't match, including interactive content like touch-screen directories, live event feeds, or customer testimonials.

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Custom lighting techniques can make a huge difference in the visibility and ambiance of a sign, especially after dark or during inclement weather. LED backlighting can create eye-catching effects while remaining energy efficient.

Options like edge-lit acrylics and programmable color displays offer a range of creative possibilities. Many companies incorporate unique color glows or light sequences to make their signs recognizable and unforgettable at night.

Innovative LED systems allow for seasonal color changes, animated effects, or the ability to spotlight promotions. This makes signage a dynamic tool for ongoing marketing initiatives.

Illuminated signs can help a business stand out in dense urban environments, where streetlights and nearby competition challenge visibility. By utilizing creative approaches to outdoor signage, modern businesses can maximize their branding impact.

Companies that invest in high-impact signage are setting themselves up to build lasting relationships with consumers and create vibrant, recognizable presences in their neighborhoods.

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Pattison Outdoor Advertising has a strong presence in Canada, with over 20,000 displays across the country. They offer a wide range of advertising formats, including billboards, posters, and transit shelters.

Their advertising portfolio includes major brands such as Coca-Cola, McDonald's, and Toyota, which have all seen success with their campaigns. This speaks to the effectiveness of Pattison's advertising solutions.

Pattison's expertise in outdoor advertising has been recognized with several industry awards, including the Pinnacle Award for "Best in Show" in 2019.

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Pattison Outdoor was named the official OOH supplier for the 2015 Pan Am Games. They offered billboards and transit ad space at the national level, with a focus on Toronto.

The company's role gave them a significant presence in the advertising landscape during the Games.

Pattison Outdoor's emphasis on Toronto highlights the importance of local advertising in major events.

Pattison's partnership with Broadsign has given OOH buyers access to more and better data, according to Pattison.

This means advertisers can make more informed decisions about their outdoor advertising campaigns.

Interactive signage can captivate passersby and create a seamless transition from the physical to the digital realm.

Modern technology has opened up new ways to engage customers, including touchscreens, QR codes, and augmented reality (AR).

QR codes can be placed on signs to encourage people to scan for exclusive deals, menu updates, or contest entry.

This can foster immediate engagement and make the experience more memorable.

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AR elements can enhance the experience by letting potential customers virtually try on products, visualize furniture in their homes, or explore immersive brand stories outside the store.

Fashion, electronics, and food retailers have significantly benefited from these advances, using them to bridge physical and digital customer experiences.

A shoe shop might use AR to let shoppers "see" limited edition sneakers on their feet before entering, or a restaurant may offer games that reveal menu discounts.

These interactive experiences can increase dwell time, making it more likely that someone stops, engages, and decides to walk inside.

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Pattison Outdoor Advertising has partnered with 10 public art galleries for the program. This innovative collaboration brings art to the mall, making it a unique and exciting experience for shoppers.

The program is a result of a strategic partnership, which has enabled the integration of art into the mall's atmosphere. This blend of art and commerce is a refreshing change from the usual retail experience.

By teaming up with public art galleries, Pattison Outdoor Advertising has tapped into a new audience and created a memorable experience for mall-goers.

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