ABS-CBN Convergence History and Developments

ABS-CBN Convergence has a rich history that spans over two decades. It was founded in 2000 as a subsidiary of the Philippine media conglomerate ABS-CBN Corporation.

The company's early focus was on providing internet and digital services to Filipinos. ABS-CBN Convergence's first product was the "MyBro" internet service, which allowed users to access the internet from their mobile phones.

In 2002, ABS-CBN Convergence launched its mobile virtual network operator (MVNO) service, which provided users with mobile phone services through the Globe Telecom network. This move marked the company's expansion into the mobile market.

ABS-CBN Convergence has continued to evolve and adapt to changing market trends and consumer needs.

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ABS-CBN Convergence has a rich history that spans a few years. On January 27, 2012, Bayan Telecommunications (BayanTel) signed an asset purchase agreement with ABS-CBN to hand over BayanTel's wireless landline service and its related assets to ABS-CBN.

The agreement was completed on February 1, 2012, and included BayanTel's required licenses, interconnection trunks, subscribers, and employees. ABS-CBN later informed the National Telecommunications Commission that they would terminate this service on March 10, 2014, for reasons of costly maintenance.

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The subscribers of ABS-C's wireless landline service were migrated to ABS-CBN Mobile after the service shut down. ABS-CBN then signed a network-sharing agreement with Globe on May 28, 2013, to create a new mobile telephony brand, ABS-CBN Mobile.

ABS-CBN Mobile was expected to begin by the end of 2013, and would create its own prepaid and postpaid voice, SMS, and mobile broadband services while sharing servers, towers, and switches with Globe. The National Telecommunications Commission approved the deal on June 8, 2013.

ABS-CBN Mobile was launched on November 16, 2013, for the benefit of the survivors of Super Typhoon Yolanda (Haiyan). The mobile service was initially supposed to launch in early September but was postponed due to operational issues.

ABS-CBN Corporation officially launched ABS-CBN TVplus on February 11, 2015, a set-top box that uses the ISDB-T International standard to detect digital terrestrial (free TV) signals with five specialty digital television channels.

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ABS-CBN and Globe Telecom Inc. sealed a partnership that marks the convergence of media and telecommunications businesses in the country.

This groundbreaking partnership has been in the works for over 5 years.

The partnership enables ABS-CBN to deliver its content and offer traditional telecoms services on mobile devices.

Globe will provide capacity and coverage on its existing cellular mobile telephony network to ABS-CBN Convergence on a nationwide basis.

The parties may also share assets such as servers, towers, and switches.

Under the network sharing agreement, Globe and Innove will provide network capacity and coverage to ABS-C on a nationwide basis.

This deal follows the previous effort toward the same convergence strategy by the group led by Manuel V. Pangilinan.

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ABS-CBN ventured into the telecommunication industry through a network-sharing agreement with Globe Telecom in 2018.

This move marked a significant milestone in ABS-CBN's transition from being a predominantly broadcast company to a complete media enterprise.

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As of 2018, nearly half of the users of iwantv.com.ph, ABS-CBN's video-on-demand and live streaming platform, were already accessing the site through mobile devices.

ABS-CBN's mobile business incurred P81 million in interconnection costs for the first half of 2018.

The company's mobile unit had more than 930,000 subscribers as of end-2016.

However, ABS-CBN Convergence deemed its current mobile business model to be financially unsustainable and decided to shut down ABS-CBNmobile by the end of November 2018.

This decision came after the company announced it would no longer renew its contract with Globe Telecom that allowed ABS-CBNmobile to use the latter's network.

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ABS-CBNmobile to cease operations by end-Nov. ABS-CBN Corp. is shutting down its mobile services brand next month due to a financially unsustainable business model.

All ABS-CBNmobile prepaid, postpaid, and SkyMobi subscribers can use text, call, and data services until November 30.

The company announced in July that it would no longer renew its contract with Globe Telecom, Inc. that allowed ABS-CBNmobile to use the latter's network.

ABS-CBNmobile is a mobile virtual network operator launched in 2013 in partnership with Globe.

The company said it will no longer offer ABS-CBNmobile and SKYmobi promo offers to subscribers starting October 25.

Regina Capital Development Corp. managing director Luis A. Limlingan believes the closure of ABS-CBNmobile will free up cash for more profitable business units.

ABS-CBN's mobile business incurred P81 million in interconnection costs for the first half of 2018.

As of end-2016, ABS-CBN's mobile unit had more than 930,000 subscribers.

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ABS-CBN enters telecom by partnering with Globe Telecom through a network-sharing agreement. This move allows ABS-CBN to reach its audiences through wireless internet.

The partnership aims to make mobile internet a key platform for delivering content to audiences. ABS-CBN believes that mobile internet will be as important as television in the future.

Nearly half of iwantv.com.ph users are already accessing the site through mobile devices. This shows the growing demand for video content on mobile devices.

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ABS-CBN is looking to become a third player in the telecom industry dominated by Globe and Smart. The partnership will allow ABS-CBN to reach more customers and increase its market share.

Globe Telecom President Ernest Cu believes that the partnership will be beneficial and accretive to Globe's overall market share in the future. He sees the partnership as a way to serve market segments that Globe currently cannot reach.

ABS-CBN's leading brand and value proposition make it an attractive partner for Globe. Globe's senior adviser for consumer business, Peter Bithos, says that they only partner with companies that have a unique and leading brand.

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