Addressable geofencing is a technology that allows marketers to target consumers with ads based on their location. By tracking the location of a consumer's device, marketers can target ads to specific geographic areas. This allows marketers to be more precise in their targeting, and to reach consumers who are more likely to be interested in their products or services.
Geofencing has been used for years by businesses to target ads to consumers based on their location. However, the precision of addressable geofencing allows marketers to target ads to specific areas, rather than just general geographic locations. For example, a business could target ads to consumers within a certain radius of their store, or to specific neighborhoods.
Addressable geofencing can be used to target ads to specific demographics, such as young adults or families. Marketers can also use geofencing to target ads based on consumer behavior, such as those who have recently visited a competitor's store.
Geofencing can be a powerful tool for businesses to reach their target consumers. However, it is important to remember that geofencing is just one tool that businesses can use to target consumers. businesses should consider other factors, such as the time of day or day of the week, when targeting ads to consumers.
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Frequently Asked Questions
What is geofencing and how does it work?
Geofencing is when a service or app sets a boundary, such as a virtual barrier, around an area so that it only activates when someone within that area contacts the service or app. For example, you might set up geofences for your home and office so you know when you're away from each location and the notifications for both locations will be delivered simultaneously.
What is address geofencing marketing?
Administrators can apply GeoFencing Marketing on a per-advertiser or per-location basis. This form of marketing uses a virtual boundary to track a visitor’s location in both real and virtual space (specifically, on an advertiser’s websites or mobile applications). When the visitor enters or leaves the virtual boundary, an event or notification is automatically triggered. If your business needs to notify customers about new menu items, special offers, or other minor updates at physical locations, address geofencing is a perfect solution for you. With this type of marketing, advertisers can set up rules for when and how notifications will be delivered. And since notifications are based on actual addresses rather than just ad IDs, you can be sure that your messages will reach only the people you want them to.
What is addressable geofencing marketing?
Addressable geofencing, also known as lucky geofencing, allows you to send digital advertisements to all connected devices within a defined boundary. This boundary can be anything from the location where the device is located to specific age ranges, interests, or demographics. How does mobile geofencing work? Mobile geofencing uses your mobile phone’s location data to deliver targeted advertisements. When a user opens an addressable advertisement on their phone, their device automatically sends its current location to the advertiser. This provides powerful targeting capabilities for campaigns that require precise placement. What is venue replay? Venue replay lets you accurately include location and demographic data into your digital marketing efforts through the use of live streaming footage or archived recordings. By including this information in your ads, you can create an immersive experience for your customers that connects them with your brand in a personal way.
What are the different types of geofencing marketing techniques?
1. Addressable Geofencing - Allows you to place digital signage, directional flags, or virtual images that activate when a mobile device enters or exits a predefined physical location. 2. Mobile Geofencing - Uses wireless signals to identify when a mobile device is within a defined boundary, such as the radius around a stadium during game time, or adjacent to an advertisement campaign's target audience. 3. Venue Replay - Allows you to replay an attraction's recorded video feed at select locations in order to encourage repeat visitation.
How does addressable geofencing track foot traffic?
Foot traffic attribution is dependent on the use of conversion zones and can be extensive down to the ZIP+4 level. Tracking includes information on how many times a digital ad was viewed by the consumer prior to physical traffic to an advertiser’s location.
Sources
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