Aveda products are not currently gluten free. We are always exploring ways to enhance our products and offerings, and we appreciate your feedback.
What is Aveda?
Aveda Corporation is a cosmetics company founded by Horst Rechelbacher, now owned by Estée Lauder Companies, headquartered in the Minneapolis suburb of Blaine, Minnesota. Aveda was founded in 1978 with the goal of providing "botanically based, environmentally friendly products that would be good for both the customer and the world."
Aveda's product lines include hair, skin, and body care products, make-up,Pure-Fume ™, aromatherapy and lifestyle products. Aveda also sells a line of bicycles. The company does not test its products on animals and uses recycled paper and soy-based inks in its packaging.
Aveda switched to using wind power to offset the energy used in its Minneapolis headquarters and manufacturing facility in 2007. In March 2009, Aveda's parent company, The Estée Lauder Companies Inc., committed to sourcing 100% renewable energy for all of its brands by the end of fiscal year 2010. some of their products are sustainable and recyclable. Aveda also offsets the carbon dioxide emissions of the energy it uses with renewable energy credits.
E Lauder announced a partnership with NativeEnergy in September 2009 to help NativeEnergy build new renewable energy projects, making Aveda the first Beauty company to directly support the construction of new renewable energy generation.
Aveda was one of the first beauty companies to endorse the Compact for Safe Cosmetics, which calls for more health and safety testing of ingredients used in cosmetics. In 2007, Aveda was awarded the Environmental Leadership Award by the Environmental Protection Agency for its leadership in the cosmetics industry in the area of environmental protection.
What are the benefits of using Aveda products?
Aveda products are created with natural ingredients and are gentle on the hair and scalp. This results in fewer chemicals being needed to produce the products, which is better for the environment. In addition, Aveda products are often less expensive than other professional hair care brands. Aveda also offers a variety of different product lines to suit the needs of all types of hair.
Frequently Asked Questions
Is Aveda’s skincare made with natural ingredients?
Yes, Aveda’s skincare is made with natural ingredients.
Is Aveda’s ‘pure-fume’ bad for your skin?
Benzophenone-3 is one of the ingredients in Aveda’s ‘pure-fume’. This compound is linked to health problems, including cancer, in both animals and humans. If you have an allergic reaction to benzophenone-3, this could trigger a rigorous skin reaction called contact dermatitis.
What is Aveda’s ‘pure-fume’?
Aveda’s ‘pure-fume’ consists of organic grapefruit, geranium, mandarin and a few other flower and plant essences. This product is free from artificial or synthetic fragrances.
What is Aveda brand?
Aveda is a leading high-performance, plant-based hair and skin care brand. They promise to care for the whole you – connecting beauty, well-being, and sustainability.
What has Aveda done for the environment?
Aveda has been recognized for their sustainability efforts by the Corporate Achievement Award from the Smithsonian Cooper-Hewitt National Design Museum. Aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business, known as The Ceres Principles. The company has also created numerous green packaging and product initiatives, such as eliminating hazardous phthalates and introducing100% naturally derived moisturizers.
