
Yatra's business model is built around creating a one-stop-shop for travelers in India. The company offers a wide range of products and services, including flight tickets, hotel bookings, and holiday packages.
Yatra's revenue model is primarily based on commission from bookings made through their platform. This means that for every booking made, Yatra earns a percentage of the transaction value.
Yatra has managed to scale its business rapidly, with over 10 million users visiting their website every month.
For more insights, see: The EVERY Company
Business Model Canvas
Yatra's Business Model Canvas is a comprehensive framework that outlines the company's key components and relationships. This canvas is a visual representation of Yatra's business model, highlighting its strengths and weaknesses.
Yatra has partnered with over 1300 bus operators, 90,000+ hotels, and 200,000+ domestic and international holiday packages. This vast network of service providers is a key aspect of Yatra's business model.
Yatra's partnerships with Indian Railways, travel insurance providers, travel agents, airlines, and hotels are crucial to its success. These partnerships enable Yatra to offer a wide range of travel services to its customers.
Explore further: Golden Key Credit Card Company
Yatra has also signed an agreement with IRCTC to provide its inventory and fares to over 2.6 million users of the IRCTC's website. This partnership has significantly expanded Yatra's reach and customer base.
Yatra's business model canvas includes the following key components:
- Travel suppliers (1300+ bus operators, 90,000+ hotels, etc.)
- Partnerships with Indian Railways, travel insurance providers, travel agents, airlines, and hotels
- IRCTC partnership to provide inventory and fares to 2.6 million users
- Software development, maintenance, operations, customer services, marketing, product management, sales
- Brand, network of service providers, employees, IT platform, deals and promotions, traffic, funding, awards
- Customer support, integrated travel services, leading online travel agency in India, mobile website, travel retail show concept
- Website, mobile app, telephone, retail outlets, corporate sales team, online advertising, social networks, email marketing, blog
- Platform development, IT infrastructure, customer service, marketing, sales, legal, taxes
- Commission per transaction, platform fees, advertising
Funding and Investors
Yatra has a rich history of funding and investors.
Yatra's first funding round was in January 2006, and it has since raised a total of $87.5 million over six rounds.
The company's early investors included notable names such as Reliance Venture Asset Management Ltd, Web18 of Network18 Group, Norwest Venture Partners, and Intel Capital.
In April 2011, Yatra announced funding of ₹2 billion (approximately $24 million) from investors including Valiant Capital Management, Norwest Venture Partners, and Intel Capital.
Yatra has 14 institutional investors, including Norwest Venture Partners, Intel Capital, and IDG Ventures.
Here's a list of some of Yatra's notable investors:
- Reliance Venture Asset Management Ltd
- Web18 of Network18 Group
- Norwest Venture Partners
- Intel Capital
- Valiant Capital Management
- IDG Ventures
- Chiratae Ventures
- Vertex Ventures
Acquisitions and Investments
Yatra has been actively expanding its reach through strategic acquisitions. In 2010, it acquired Travel Services International, a ticket consolidator, and also acquired Magicdom, a global distribution system provider, and BuzzInTown, an Indian events and entertainment portal.
Yatra's acquisition spree continued in 2012 with the purchase of a 100% stake in Travelguru. In 2016, it acquired Mumbai-based Travel-logs.in, which specializes in customized city walks and private tours.
One notable acquisition was Globe Travels, acquired in September 2024 for Rs 128 crore. This move aimed to strengthen Yatra's leadership in the corporate travel sector.
Here are some key acquisitions made by Yatra:
Reports and Data
Yatra, a leading Indian online travel company, has been a game-changer in the travel industry.
The company was founded in 2006 by Manish Amin and Dhruv Shringi, and it has since grown to become one of the largest online travel agencies in India.
Yatra offers a wide range of travel services, including flight bookings, hotel reservations, and package tours.
In 2016, Yatra raised $125 million in funding from a group of investors, which helped the company expand its operations and improve its technology infrastructure.
The company's revenue has been steadily increasing over the years, reaching $1.1 billion in 2020.
Curious to learn more? Check out: Better Online Solutions
Competitors and Alternatives
Yatra has some tough competition in the online travel space. MakeMyTrip, the number one competitor, has received a total of $39M in funding from investors like Elevation Capital and Helion Venture Partners.
MakeMyTrip is a public company based in Gurugram, India. It offers a wide range of booking services through its online platform.
Ixigo, the second-ranked competitor, has a similar business model to MakeMyTrip. It has received $96.6M in funding from investors like BAF Spectrum and Amar Ujala Publications.
Traveloka, a popular app-based platform, is ranked third. It has a massive $1.02B in funding from investors like PTT and Expedia.
Here's a list of Yatra's top competitors, ranked by overall score:
Despegar, a US-based company, is ranked fourth. It has received $331M in funding from investors like General Atlantic and Expedia.
Eurostar, a UK-based company, is ranked fifth. It has received $130M in funding from investors like National Railway Company of Belgium and SNCF.
Take a look at this: Cassa Centrale Banca - Credito Cooperativo Italiano
Frequently Asked Questions
Is Yatra an Indian company?
Yes, Yatra is an Indian company, founded in August 2006 by Indian entrepreneurs. It's a homegrown online travel agency and travel search engine.
Which company is Yatra?
Yatra is India's leading corporate travel services provider and a major online travel company. It operates under the brand name Yatra Online Ltd.
Featured Images: pexels.com


