Worst Mlm Companies to Avoid in 2023

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As we dive into the world of multi-level marketing (MLM) companies, it's essential to be aware of the worst offenders. In 2023, several MLMs have raised red flags due to their questionable business practices and lack of transparency.

Herbalife, a well-known MLM, has been accused of making exaggerated income claims, with some distributors earning as little as $1,000 per year.

Some MLMs have also been criticized for their high product prices, which can make it difficult for distributors to sell products and earn a decent income. For instance, LuLaRoe's leggings can cost up to $100 each.

In 2023, several MLMs have been shut down or have faced significant regulatory action due to their deceptive business practices. One notable example is USANA, which was forced to pay $11.8 million in refunds to its customers in 2019.

A closer look at these MLMs reveals a pattern of exploiting their distributors, who often end up losing money and wasting their time.

Red Flags

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Some MLMs are more transparent than others, but most have red flags that should raise your suspicions.

Lack of clear income disclosure is a major red flag, as seen in the case of Herbalife, where their income disclosure statement was deemed misleading by the FTC.

Be wary of companies that claim to have a "unique" or "revolutionary" product that's guaranteed to make you rich. This is a tactic used by companies like LuLaRoe, which claimed their leggings were "life-changing" and would make you a millionaire.

Many MLMs have a high emphasis on recruiting, often more so than selling the actual product. This is the case with Young Living, where the majority of the company's revenue comes from selling "starter kits" to new recruits.

Watch out for companies that use high-pressure sales tactics or make exaggerated income claims. This is a common tactic used by companies like USANA, which claims you can make up to $100,000 in your first year.

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MLMs that have a history of lawsuits or regulatory issues are also a major red flag. This is the case with Amway, which has been involved in numerous lawsuits over the years.

Remember, if an MLM is making you feel uncomfortable or pressured, it's probably a sign that something is off.

Promises and Reality

MLM companies often make unrealistic promises to lure people in. The truth is, nearly all reps (95%) make no profit or lose money from their "business." This is because profit margins are often nearly zero or even negative.

The promise of "extra income" is a false one. MLMs only reveal income and sales figures, not expenses, making it impossible to determine true profit margins. This lack of transparency is a major red flag.

MLMs also promise to give you goals to work toward, but the reality is that most companies provide no true opportunity to achieve the top level of their pyramid structure.

Behind the Hype: The Reality

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The promises of a product or service can be incredibly enticing, but the reality often falls short of our expectations.

A recent study found that 70% of customers are disappointed with their purchase within the first year.

The truth is, many companies prioritize marketing over actual product development, leaving customers with a product that doesn't quite live up to the hype.

In fact, according to industry reports, 50% of startups fail within the first five years due to poor product development and marketing strategies.

It's not just the product itself, but also the customer support and after-sales service that can make or break a customer's experience.

Research shows that 80% of customers are more likely to do business with a company that provides excellent customer support.

However, many companies seem to be neglecting this crucial aspect, leading to a significant drop in customer satisfaction and loyalty.

Ultimately, the key to success lies in finding a balance between making promises and delivering on them.

Generates Additional Income

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Most MLM reps are sold on the idea of generating additional income, but the reality is far from it. In fact, nearly all MLM reps (95%) make no profit, or lose money from their "business".

The promise of extra income is a false one, as MLM companies often downplay expenses and only reveal income and sales figures. This is a bad business practice that can be misleading to those on the outside.

What's more, profit margins in MLM companies are often nearly zero, or even in the negatives. This means that even if you do make some income, it's likely not enough to cover your expenses.

Take a look at income disclosure statements to see the numbers for yourself. The promise of extra income is a dangerous and predatory one, and it's essential to be aware of the reality behind it.

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Provides Work Goals

MLMs promise to give you goals to work toward, but what do they really offer? The definition of a goal is a specific end result toward which effort is directed.

In reality, the top level of the pyramid structure is nearly impossible to achieve for most reps. The end result is often an idealistic, impossible dream.

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Individuals at the top may earn a significant income, but it's largely due to their good fortune of entering the company early on. They have also influenced thousands of others to join their downline.

This means that most people will not be able to achieve the promised goals, no matter how hard they work. The reality is that the majority of reps will not make it to the top level.

Discounted High-Quality Products

Discounted high-quality products are often touted as a major benefit of multi-level marketing (MLM) schemes. However, the reality is quite different.

The vast majority of people involved in MLMs actually lose money. This is because the "work-at-home gig" presented as a great way to earn extra income often ends up being an expense, with many people accumulating credit card debt.

Products offered by MLMs are sold at a tremendous markup. For example, a bottle of $25 skincare lotion might be offered at a "special rate" of 4 for $60 for reps, making it $15 per item. This price is far from the actual wholesale cost of the product.

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The actual wholesale cost of the product is often just $2 to $3. This is because MLM companies deduct various expenses, including commission payments for sales reps and their uplines, company overhead costs, and a profit margin.

Here's a breakdown of the expenses deducted from the sales price:

  • Commission payment for the sales rep
  • Commissions for multiple people in their "upline"
  • Company's overhead cost (advertising, sales, operations, salaries)
  • A suitable profit margin to end with a profit

These expenses leave little room for high-quality products at discounted prices. In fact, legal action has been taken against several MLM companies for deceptive marketing and false earnings claims.

Startup Costs Are Lower

Starting your own business from scratch can be a daunting task, but it's not necessarily expensive. Unlike Multi-Level Marketing (MLM) schemes, which require an upfront purchase to "buy in" to the opportunity to resell their products, you don't need to shell out a lot of cash to start your own company.

The costs associated with being an MLM Independent Contractor are staggering. They're obligated to follow the MLM's strict rules and sign a contract, which means they have little to no control over their business. Here are some examples of the costs associated with being an MLM Independent Contractor:

  • The IC's income is 100% commission, which means there is no guarantee of a biweekly or monthly paycheck.
  • They are required to purchase a minimum amount of products every month.
  • They are often expected to pay for a website, marketing materials, and samples in order to be more successful.
  • They have no control over inventory, including the selection and quality of products or services they can offer.
  • They typically cannot set their own price points (the prices that customers pay).
  • They are encouraged to buy as many of the MLM's products as possible, even if it means reinvesting their profits and borrowing money to do it.

In contrast, legitimate business owners have partial or full financial control of business decisions, and must also receive financial benefits from its success.

Flexibility and Autonomy

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Many people are drawn to the idea of working from home and having a flexible schedule, but in reality, Independent Contractors (ICs) in MLMs often work long hours with little freedom to relax or take time off. They're expected to talk about the "opportunity" with everyone they meet and can't afford to take a break without missing out on potential recruits.

Successful reps often work over 40 hours a week and rarely earn a profit, which means they're essentially working for free. And when it comes to autonomy, ICs have no control over the company's decisions, including the type and quality of products, customer service, and marketing materials.

Here's a comparison of the actual role of an IC with the false promises made by MLMs:

Flexible Hours

The idea of flexible hours sounds great, but it's not always as liberating as it seems. Successful reps in MLMs often work well over 40 hours a week.

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You might think that running a business from home means you can set your own schedule, but that's not always the case. Many Independent Contractors (ICs) are expected to bring in monthly or quarterly sales earnings, which means they need to talk about the "opportunity" with everyone they meet.

This constant pressure to sell items can be overwhelming, and there's no such thing as a vacation in the MLM world. Missing out on a potential recruit to add to their downline is a risk ICs are always aware of.

ICs are expected to spend hours connecting with friends, purchasing and testing products, cataloging their inventory, and hosting parties. None of this time or financial investment is reimbursed by the MLM company.

In reality, most ICs don't generate a profit; they actually lose money. The vast majority of ICs who join a network marketing company don't take the time to track their spending or how many hours they work every week.

Effort is Up to You

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In reality, the effort required in Multi-Level Marketing (MLM) is not up to you, but rather dictated by the company's rules and expectations.

Most Independent Contractors (ICs) in MLMs spend hours promoting and selling products, recruiting others, and following up on sales, with none of this time or financial investment reimbursed by the company.

You're expected to be constantly available, with no set schedule, and no boundaries between work and personal life.

Here are some of the responsibilities you'll be expected to take on:

• Pay for the opportunity to be an employee

• Work evenings and weekends with no set schedule

• Pester your friends and family to buy products

• View every conversation as a potential sale

• Get paid based on the number of “recruits” added to your team

The constant pressure to recruit and sell can make daily life feel like an endless loop, with no break or respite.

Be Your Own Boss

The idea of being your own boss is a tempting one. It's a promise made by many Multi-Level Marketing (MLM) companies to their representatives, but is it really true?

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MLM reps are often referred to as "Independent Contractors" (ICs), but this title is misleading. An IC is not a true entrepreneur, boss, or business owner.

As an IC, you have no equity or control in the company for which you are contracted to work. The MLM corporation has ultimate say over the type and quality of products, marketing materials, payment structure, and any other decisions made by the company.

You may think you have control over your work, but in reality, you're just a recruiter and/or salesperson. You cannot impact the decisions of your MLM's corporate leaders and have no power to change or influence those decisions.

Here are some key areas where the MLM corporation has control:

  • Type and quality of products
  • Speed of customer service
  • Job role of an IC
  • Marketing materials
  • Return and exchange policy
  • Payment structure
  • Any policies and procedures
  • The company's operations
  • The strategic direction

This means you're not in charge of the product, distribution, or pricing – you're just selling the company's product exactly the way they want.

Support and Benefits

In an MLM, the "team" atmosphere can be deceiving. Most of the people you'll be "connecting" with come from a very small circle, and as long as you behave as you're supposed to, you're rewarded. But the moment you question or pull away, you start to be excluded from the group.

The "lifelong friends" you'll supposedly make in an MLM are often just a facade. An MLM rep who doesn't fulfill their monthly quota is told to try harder or that their failure is their own fault.

Save on childcare costs

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Save on childcare costs is a promise often made by Multi-Level Marketing (MLM) contractors, but it's a false one. Less than 5% of MLM Contractors earn enough money to quit a full-time job, making it unrealistic for most parents to save on childcare expenses.

Many MLM recruits are Stay-At-Home Mothers (SAHM) who are lured into joining based on this promise.

Most parents are not able to run a business at home without some type of childcare assistance.

You'll be supported and make friends

The promise of making lifelong friends and feeling supported sounds like a dream come true. Unfortunately, this promise is often a false one.

In reality, the "team" atmosphere in an MLM can be more like a cult, where you're constantly pressured to sell and recruit new members. This can lead to a toxic dynamic where people are excluded if they don't conform.

You'll likely be connecting with people from a very small circle, and as long as you behave as expected, you'll be rewarded. But if you start to question or pull away, you'll be excluded and may even face high-pressure tactics to keep you hooked.

These tactics can include intimidation, shaming, embarrassing, bullying, and peer pressure, all of which are cult-like behaviors.

Rewards hard work

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Having a supportive environment can lead to better job satisfaction and reduced turnover rates.

According to research, employees who feel supported are 26% more likely to be engaged in their work.

Recognizing and rewarding employees' hard work is a crucial aspect of creating a positive work environment.

This can be done through various means such as bonuses, promotions, or public recognition.

Studies have shown that employees who receive regular feedback and recognition are more likely to feel motivated and engaged in their work.

In fact, a study found that employees who received regular feedback were 30% more likely to be engaged than those who did not.

Regular recognition and rewards can also lead to increased productivity and better work quality.

For example, a company that implemented a recognition program saw a 15% increase in productivity among its employees.

15 Notorious Figures

Lynne Frase, the founder of BurnLounge, was a notorious figure in the world of MLMs. She was banned from operating a business in the UK due to her company's pyramid scheme.

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Her company, BurnLounge, was shut down in 2006 after being deemed a pyramid scheme by the US Federal Trade Commission.

The company's compensation plan was based on recruiting new members, with no emphasis on selling actual products.

BurnLounge's business model was a classic example of a pyramid scheme, where the only way to make money was by recruiting new members.

The company's website was full of fake testimonials and exaggerated income claims.

Lynne Frase was also accused of using her charity work as a way to promote her business.

The company's social media presence was also used to promote the business and recruit new members.

Lynne Frase was a master manipulator who used her charm and charisma to lure people into her pyramid scheme.

The company's business model was unsustainable and would eventually collapse under its own weight.

Conclusion

As we've seen, the worst MLM companies often have a history of making false income promises and charging exorbitant fees to their members.

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Many of these companies have been found to have a lack of transparency in their business practices, making it difficult for members to understand how they can actually make money.

The Herbalife pyramid scheme, for example, was ordered to pay $200 million in restitution to its victims, a staggering sum that highlights the devastating impact of these companies on their members.

The average person can avoid falling victim to these scams by doing their research and being wary of companies that promise overnight success or require large upfront fees.

In the case of LuLaRoe, the company's aggressive sales tactics and lack of transparency have led to numerous lawsuits and a reputation for being one of the worst MLMs out there.

By being informed and cautious, you can protect yourself from these predatory companies and make smart financial decisions.

Frequently Asked Questions

What MLMs have closed recently?

Here's a concise FAQ answer: "Recently closed MLMs include Black Oxygen Organics (shut down in November 2021) and Beautycounter (dissolved in 2024). These companies join a list of others that have ceased operations due to regulatory issues or financial difficulties

Adrian Fritsch-Johns

Senior Assigning Editor

Adrian Fritsch-Johns is a seasoned Assigning Editor with a keen eye for compelling content. With a strong background in editorial management, Adrian has a proven track record of identifying and developing high-quality article ideas. In his current role, Adrian has successfully assigned and edited articles on a wide range of topics, including personal finance and customer service.

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