In 2019, Blistex Lip Infusion (BLI) was discontinued after 10 years on the market. The decision to discontinue the product was made after a strategic review of the company’s portfolio. The review revealed that BLI was no longer aligned with the company’s core competencies or future growth plans.
BLI was originally launched in 2009 as a “new category for Blistex” product. The lip balm was marketed as an alternative to other lip balms on the market that contained petroleum jelly or waxes. BLI was unique in that it contained three different types of oils – olive, avocado, and jojoba – that were designed to moisturize and protect the lips.
The product was well-received by consumers and quickly became one of the best-selling lip balms in the United States. However, over time, the market for lip balms changed and new products were introduced that offered similar benefits to BLI. These changes made it difficult for BLI to compete and maintain its position as a leading lip balm.
In addition, the company’s focus shifted to other product categories that offered more growth potential. As a result, the decision was made to discontinue BLI and focus on other areas of the business.
Additional reading: What Is Friction?
Frequently Asked Questions
What is Blistex lip infusions?
Bliestex is an advanced hydration formula that drenches your lips in moisture without a heavy, greasy feel. Discover the magic of Blistex Lip Infusions!
What is Blistex relief cream?
Blistex relief cream is a topical medicine for chapped lips. It soothes discomfort and irritation, and helps keep your lips looking great day and night. It's made with natural ingredients to deliver soothing solutions for lip health.
What is lip infusions hydration?
Lip infusions hydration is a long-lasting lip care formulation that provides perfectly balanced hydration to drench your lips in moisture without a heavy, greasy feel.
What is the best cream for chapped lips?
There is no one definitive answer to this question since different people may have different preferences for lip care products. However, some of our favorite chapped lips cream options include Blistex Relief Cream and Peter Thomas Roth Lip Therapy.
How do you use Blistex lip infusions hydration?
Simply twist the stick and apply evenly to your lips.
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