How to Start a Wedding Planning Business: A Step-By-Step Guide

Author Dominic Townsend

Posted Apr 18, 2023

Reads 8.8K

Photo Of People Doing Handshakes

Starting a wedding planning business can be a daunting task, but with the right guidance and preparation, it can also be an incredibly rewarding experience. Kaden Dean, owner of KD Weddings and Events, is the go-to wedding planner for couples in search of a stress-free wedding planning process. A decade ago, Kaden started her own small business and has since become a leader in this lucrative industry that covers everything from wedding venues to apparel retailers, florists to photographers.

According to market research firm IBISWorld, the average wedding costs vary greatly depending on location, with some areas being more expensive than others. reports that the average couple spends approximately $33,900 on their big day. However, websites like WeddingWire make it easier for couples to find deals and save money on their wedding expenses. In a nutshell, wedding planners are responsible for creating happiness on one of the biggest days of a couple's life by taking care of all the big things – from choosing invitations to managing all the moving parts on the wedding day itself.

In this article, we will outline 7 simple steps for starting your own successful wedding planning business. From learning how to stay calm during a wedding emergency to working long hours while managing multiple clients at once – we will cover everything you need to know about becoming a top-rated wedding planner like Kaden Dean. Whether you're just starting out or looking to take your existing business to new heights, our step-by-step guide will help you navigate this exciting and dynamic industry with confidence!

7 Simple Steps to Begin Your Own Wedding Planning Business

YouTube video about 7 Simple Steps to Begin Your Own Wedding Planning Business

Starting a wedding planning business can be an exciting and rewarding venture. To get your business started, begin by researching the market and determining what services you will offer. Next, create a business plan and secure any necessary licenses or permits. Build your brand with a website and social media presence, network with other vendors, and establish pricing and contracts. Finally, deliver exceptional service to your clients to grow your reputation and business.

1. Choose a business entity

Step 2 of starting your wedding planning business is to choose a business entity. It's important to consider the legal ramifications and tax purposes when selecting a business entity for your wedding planning business. A great option to protect yourself from personal liability is to establish a limited liability company (LLC) or limited liability partnership (LLP). These types of registered businesses will provide you with protection against lawsuits, and you won't be personally liable for any debts incurred by the business or your business partner.

Before moving on to step 3, it's essential that you consult with a business attorney familiar with the laws in your state. They can help guide you in determining which type of business entity is best suited for your wedding planning business. Taking the time now to choose the right business entity will save you headaches down the road, and it's a great time to start working on your overall business plan too!

2. Get an EIN

If you're running a wedding planning business and plan on hiring employees, getting an Employer Identification Number (EIN) is a necessity. Even if you're a one-person show, having an EIN can make things easier for you in the long run. The good news is that getting an EIN is fairly easy.

To get your Employer Identification Number, you can apply online through the IRS website. This process is extremely helpful and will only take a few minutes of your time. Once you have your EIN, you'll be able to open a business bank account, apply for a business credit card, and take care of other business necessities. Plus, having an EIN makes it much easier to file your business taxes when the time comes.

3. Get a business bank account and business credit card

Getting a business checking account and a business credit card is an important step for any wedding planning business. It allows you to keep your business finances separate from your personal finances, which is important for tax purposes and to maintain accurate records.

Having a separate business checking account and credit card also helps to establish your wedding planning business as a legitimate entity in the eyes of lenders, vendors, and clients. This is especially important if you plan on expanding your home-based business into a small storefront or marketing products in the future. Additionally, using a business credit card responsibly can help build up your business credit score, which can be beneficial when seeking loans or other forms of financing in the future.

4. Get any funding you need

Starting a wedding planning business can be expensive, and it's important to have enough money to cover the startup costs and upfront expenses. If you don't have the funds on hand, there are several funding options available. One option is to apply for a business loan from a bank or other financial institution. To be approved for a loan, you'll need to have a great business plan and show potential investors that your wedding planning business will be profitable quickly.

Another option is to consider an interest-free loan or credit card with an introductory offer of 0% APR for the first 12 months. This can be an effective funding tool if you're able to pay off the balance before the intro period ends and avoid the variable APR that kicks in after that time. Whatever funding option you choose, make sure it's one that works best for your wedding planning business goals and financial situation.

5. Market your services and start doing business

Now that you've set up your wedding planning business and have your packages offering laid out, it's time to start marketing and finding clients. One effective way is to attend trade shows and bridal boutiques where you can showcase your services and forge relationships with other wedding vendors. Another way is to reach out to wedding venues in your area and offer to partner with them in promoting each other's businesses.

Remember that a happy customer is a walking advertisement for your business, so always keep kaden dean mind happy customers and provide referrals when possible. Word-of-mouth marketing is powerful in the wedding industry, so make sure you deliver exceptional service to every couple on their special day.

Creating your packages and price your services

Creating your packages and pricing your services is an essential aspect of establishing a successful wedding planning business. The good news is that there are 4 common types of service packages that you can offer to clients: full-service wedding planning, partial wedding planning services, wedding management, and wedding coordination.

YouTube video about Creating your packages and price your services

When it comes to pricing strategies, you should keep in mind that it's better to start with a bit lower prices than to overprice your services. Don't start too low though as it could affect the quality of your work. You must find the right balance between affordable and profitable rates that will attract clients and keep your business running smoothly.

There are 4 reasons why you should review your prices annually: market changes, increased expenses, new competition, and growth opportunities. By keeping track of these factors, you'll be able to adjust your pricing strategies accordingly and maintain a competitive edge in the market. Remember that pricing isn't fixed forever - it's important to stay flexible and adapt as needed to ensure long-term success for your wedding planning business.

Discover Your Perfect Fit: Identifying Your Ideal Clients

Start defining your ideal clients to ensure your wedding planning business goals are met. You've spent time thinking about what type of clients you want to work with, but it's essential to create client avatars for your business. This will give you a clear understanding of who your ideal clients are and how you can attract them.

YouTube video about Discover Your Perfect Fit: Identifying Your Ideal Clients

Pros start creating client avatars in their 1-2 years of business. By their 3rd year, they have a great time working with their ideal clients. Book your ideal clients by identifying their demographics, values, interests, and pain points. Once you have this information, tailor your marketing efforts to attract those clients.

Not having a clear understanding of your ideal clients can be a success block for wedding planners. Identifying your ideal clients allows you to offer personalized services that meet their needs and desires. By booking more of these types of clients, you'll book more weddings that bring joy and fulfillment both professionally and personally.

Secure Your Initial Customer: Tips for Success

Securing your initial customer is crucial for any wedding planning business. As a wedding planner, you need to make sure that you're the trusted professional that couples turn to for their big day. This means putting in the true labor of building relationships and establishing yourself as a go-to resource.

Smiling African American waitress wearing casual t shirt and apron standing at counter in cozy coffee shop with female customer while serving hot drink and looking at each other

To start building your client base, you'll need to begin with an advertising strategy. Start advertising through social media channels and wedding planners book family and friends. You can also consider partnering with other wedding vendors to get the word out about your services. By starting your marketing efforts early, you'll be able to establish yourself as a reliable option before the competition heats up.

One effective way to secure your initial customer is by offering a free consultation or package deal. Couples are more likely to hire a wedding planner if they feel comfortable and confident in their abilities. Simply fill out related articles on your website or social media channels with tips and advice for planning a successful wedding. By providing value upfront, you'll be able to attract potential clients who are interested in working with you.

Frequently Asked Questions

What makes a good event planner?

A good event planner is organized, detail-oriented, and has excellent communication skills. They are able to anticipate potential problems and quickly come up with solutions, ensuring that the event runs smoothly from start to finish.

What qualifications do I need to become a wedding planner?

To become a wedding planner, it is not mandatory to hold any specific qualifications. However, having a degree or diploma in event management, hospitality or business can be beneficial. It is more important to gain experience through internships and apprenticeships with established wedding planning companies.

How can I market my wedding planning business?

One way to market your wedding planning business is to create a strong online presence through social media platforms, a website with SEO optimization, and listings on wedding directories. Networking, offering referral discounts, and creating partnerships with other wedding vendors can also help increase visibility and attract potential clients.

How long does it take to become a wedding planner?

Becoming a wedding planner can take anywhere from several months to a few years, depending on the level of education and experience you have. It typically involves completing a certification program or obtaining a degree in event planning, as well as gaining hands-on experience through internships or working with an established planner.

What should I consider when starting a wedding planning business?

When starting a wedding planning business, consider your target market, competition, budget, and legal requirements. It's important to have a solid business plan and establish good relationships with vendors to ensure successful events.

Featured Images:

Profile photo of Dominic Townsend

Dominic Townsend

Writer at CGAA

View His Articles

Dominic Townsend is a successful article author based in New York City. He has written for many top publications, such as The New Yorker, Huffington Post, and The Wall Street Journal. Dominic is passionate about writing stories that have the power to make a difference in people’s lives.

View His Articles