
As of September 2021, UBS acquired Wealthfront, a leading digital wealth management platform, for approximately $1.4 billion. This acquisition is expected to significantly expand UBS's presence in the digital wealth management space.
Wealthfront's user base is expected to grow as a result of the acquisition, with the company's existing clients gaining access to UBS's global network and expertise. The acquisition will also enable UBS to leverage Wealthfront's technology and investment management capabilities.
The acquisition is part of UBS's strategic plan to expand its digital offerings and increase its market share in the wealth management industry.
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Agrees to UBS Acquisition
Wealthfront has agreed to be acquired by UBS, a global investment bank and financial services company, for a whopping $1.4 billion in cash.
This deal represents a premium of at least 2x on Wealthfront's most recent private market valuations, which is a significant increase in value.
Wealthfront CEO David Fortunato has described the acquisition as a "strategic partnership" that will enable the company to offer new services and give its customers access to UBS's industry-leading investing insights and research.
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UBS's new CEO Ralph Hamers, who was appointed in 2020, is a "digital native" who has prioritized the digitization of the company.
Fortunato has assured Wealthfront customers that nothing will change with their accounts or the cost of the service, and that the company will continue to deliver great products and features.
The acquisition will give Wealthfront customers access to even more research and insights to empower them as investors.
For another approach, see: Is Wealthfront a Fintech Company
Understanding the Acquisition
Wealthfront's acquisition by UBS is a significant deal, valued at $1.4 billion, which represents a premium of at least 2x on Wealthfront's most recent private market valuations.
The acquisition is an all-cash deal, and Wealthfront will continue to operate as a standalone business under its own brand.
UBS's CEO Ralph Hamers calls the acquisition a "strategic partnership" that will enable Wealthfront to offer new services and give its customers access to UBS's industry-leading investing insights and research.
The deal includes roughly half a million customers, but the actual revenue per account is a fraction of the $3,000 purchase price, with each account generating only $57,000 in assets under management (AUM).
UBS is paying $3,000 for just $117 of annual recurring revenue, which is problematic on an ROI basis, and the valuation is even more staggering considering that other fintech companies have been acquired for much lower revenue multiples.
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UBS Deal Reportedly Rejected

UBS reportedly dropped its bid for Wealthfront due to pushback from shareholders and US regulators.
The deal was opposed by some big investors who believed UBS could build its own platform for less than it was paying to gain access to Wealthfront's.
UBS has a long history of scandals in the United States, which raised concerns among US authorities.
Inside the Numbers
Wealthfront's acquisition by UBS has raised some eyebrows, and let's take a closer look at the numbers to understand why. UBS is paying around $3,000 per customer, or roughly half a million customers, for $1.4 billion.
The actual revenue per account is a fraction of that $3,000 purchase price, coming in at just $117 of annual recurring revenue. This is a problem when looked at on an ROI basis, as it's a far cry from the $3,000 UBS is paying per customer.
UBS is paying a premium of at least 2x on Wealthfront's most recent private market valuations, which is a staggering valuation considering Wealthfront's annual revenue of roughly $67 million. This creates a revenue multiple of 21 times, which is significantly higher than what other fintech acquisitions have seen.
Schwab paid roughly 4.3 times for TD Ameritrade's revenue, and Morgan Stanley paid 4.6 times for E-Trade's revenue to acquire those highly profitable and growing digital businesses. So, what's driving UBS's decision to pay such a premium for Wealthfront?
Six Lingering Questions Following UBS's Purchase

The UBS purchase of Credit Suisse has left many questions unanswered.
One of the biggest concerns is the impact on the financial industry as a whole. The combined entity will have over $5 trillion in assets under management, making it one of the largest financial institutions in the world.
What will happen to Credit Suisse's existing clients? Will they be absorbed into UBS or continue to operate independently? The acquisition agreement doesn't provide clear answers to these questions.
The integration process is expected to take several years, but it's unclear what this will mean for employees, clients, and the overall business. The merger will likely lead to significant job losses and changes in the way UBS operates.
Will the combined entity be able to compete with other major financial institutions? The acquisition has been touted as a way to create a more stable and secure financial system, but it's unclear if this will be the case.
The UBS purchase of Credit Suisse has raised concerns about market concentration and the potential for reduced competition. The deal has been approved by regulators, but it's unclear if this will lead to a more competitive market.
What will happen to Credit Suisse's brand and identity? Will it be phased out in favor of the UBS brand, or will it continue to operate as a separate entity? The acquisition agreement doesn't provide clear answers to these questions.
Frequently Asked Questions
Why did the UBS not buy Wealthfront?
UBS may have reconsidered its $1.4 billion price tag for Wealthfront due to declining tech valuations and worsening robo-advisor forecasts. This led to concerns that the acquisition might not be cost-effective for UBS.
Which bank owns Wealthfront?
Wealthfront is owned by UBS, a leading global wealth management brand, following a $1.4 billion acquisition. Learn more about the acquisition and how it may impact Wealthfront's services and users.
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