Unilever Philippines has a rich brand story that spans over 90 years of history in the country. The company was first established in 1927 as Lever Brothers Philippines.
One of Unilever Philippines' earliest successes was with their soap products, particularly Lux soap, which was introduced in the 1930s. The product became a staple in many Filipino households.
The company continued to grow and expand its portfolio of brands, including Axe, Close-Up, and Sunsilk, among others.
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Marketing Strategy
Unilever Philippines has a distinct marketing strategy that has been implemented over the years.
The company's TV commercials have been featuring a consistent tagline that appears at the end of each commercial, stating "From Unilever" with the logo and voice over, starting from 1998.
This branding effort helped create a recognizable identity for the company's products.
The Unilever logo was changed in 1997 to give the company a new image, and the addition of "From Unilever" in 1998 further reinforced this new image.
In 2011, the company started using the "flip" motion after the commercial ends, adding a dynamic touch to its branding.
This consistent branding has helped Unilever Philippines establish a strong presence in the market.
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History and Branding
Unilever Philippines was established in 1927, initially as an oil milling business that produced nearly 100,000 tons of coconut oil annually.
The company has a rich history of innovation, introducing new technologies such as margarine production in the 1930s.
In the 1960s and 1970s, Unilever Philippines started producing non-soap detergents, shampoos, and toothpaste, marking a significant expansion of its product offerings.
By the 1980s, the company had introduced sulphonation technology and a cogeneration power plant, showcasing its commitment to modernization.
The company's focus on environmental improvements in the 1990s led to the introduction of the first 100% biodegradable detergent bar in the Philippines.
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1997–2004
In 1997, Unilever Philippines changed its logo to unify the branding of the company across multiple countries.
The company name was also simplified to Unilever Philippines, aligning with its American counterpart.
This logo was used until 2004, marking a significant shift in the company's branding strategy.
The new logo featured a U shape with a blue icon and a handwritten typeface, which was designed to convey Total Quality.
By 2004, the company had been using this logo for nearly a decade, solidifying its brand identity.
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History
Unilever Philippines, Inc. was established in 1927 as an oil milling business that produced nearly 100,000 tons of coconut oil annually.
The company started as the Philippine Refining Company, or PRC, and it wasn't until 1993 that the name was changed to Unilever Philippines, Inc.
In the 1930s, the company introduced margarine production, marking one of the first times they brought in new technologies to the country.
Margarine production was a significant innovation for the company, and it paved the way for future advancements in their product line.
The 1960s and 1970s saw the introduction of non-soap detergents, shampoos, and toothpaste, further expanding the company's product offerings.
The company's commitment to innovation continued into the 1980s with the introduction of sulphonation technology and a cogeneration power plant.
By the 1990s, the company had shifted its focus to environmental improvements, with the introduction of the first 100% biodegradable detergent bar in the Philippines.
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Marketing
Marketing efforts by Unilever Philippines have a distinct touch. The company's TV commercials have been promoting the "From Unilever" tagline since 1998.
This phrase has become a recognizable part of Unilever's branding, appearing at the end of commercials with the company's logo and a voiceover. The logo itself underwent a change in 1997 to create a new image.
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Mian Datu David Mansmith Ymma 2016 Marketing Management
Mian Datu David's achievement in marketing management is impressive. He won the 2016 Mansmith Ymma award for his work in this field.
Unilever Philippines, a leading manufacturer of personal care and household products, is a great example of effective marketing management. They have an annual sales of over 40 billion pesos.
Their products include laundry detergents, soaps, shampoos, and toothpastes, among others. This variety of products caters to different customer needs and preferences.
Unilever Philippines employs over 1,000 people nationally, showcasing the company's significant impact on the local economy.
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Marketing
Between 1998 and 2007, Unilever TV commercials ended with the phrase "From Unilever", accompanied by their logo and a voiceover.
This distinctive sign-off was introduced in 1998, after the Unilever logo was updated in 1997 to give the company a fresh image.
In 2011, Unilever started using a "flip" animation in their commercials, which appears after the commercial ends.
The logo was also updated to appear after peeling in at the edge of the screen in the end of the commercial.
Frequently Asked Questions
Who is the hiring manager of Unilever Philippines?
The hiring manager of Unilever Philippines is Julie Hudtohan, who is also the Head of HR Unilever Philippines. She is responsible for overseeing HR operations in the Philippines.
Where is Unilever's head office?
Unilever's head office is located on New Bridge Street, Victoria Embankment in Blackfriars, London. It's situated on the north bank of the River Thames, overlooking Blackfriars Bridge.
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