TCL Corporation's American subsidiary has been a significant player in the global TV market. The company's success can be attributed to its strategic partnership with the American company, Element Electronics, in 2017.
TCL's acquisition of Element Electronics marked a significant milestone in its expansion into the US market. This partnership allowed TCL to establish a strong presence in the American market.
TCL's American subsidiary has been able to leverage its global resources to offer a wide range of TV products to American consumers. This has enabled the company to compete effectively with other established brands in the US market.
TCL's commitment to innovation and quality has been a key factor in its success in the US market.
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TV Manufacturing and Technology
TCL has quietly expanded its Android TV-powered smart TV shipments, now including 4K sets. These 4K/UHD-capable TVs are priced at $349 for a 50-inch model, $399 for a 55-inch model, and $799 for a 75-inch model.
TCL's 4 series model sets are exclusively available at Best Buy, while a 43-inch 4K/UHD Android TV iteration is available at Target for $199. TCL is now the second-biggest shipper of smart TVs to the U.S., controlling 14% of the market.
The company has risen to this position based on its popular low-priced TVs based on the Roku operating system. TCL began shipping Android TV sets in June, initially with HD resolution and fewer features.
TCL's 3-series Android TV-powered HD options include a 32-inch, 720p set priced at only $130, and a 40-inch 1080p model priced at $200. These sets have received enthusiastic reviews from Best Buy customers.
Google has had success proliferating its Android TV OS into the homes of pay TV operator subscribers. It's also licensed the OS to streaming device makers like Nvidia, TiVo, and Dish Network's AirTV.
Google is now marketing a new Chromecast dongle based on the OS, which it calls "Google TV." The goal is to make Google TV a global competitor to established brands like Roku and Amazon Fire TV.
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Smart TVs and Features
TCL's smart TVs are about to get a major upgrade with the introduction of Google TV-powered sets, which will arrive in the U.S. later this year.
TCL is known for delivering TVs rich in premium features, which has helped the company bag awards and receive hype at electronics shows worldwide.
The company's partnership with Google will take their collaboration to the next level, allowing people to experience more with cutting-edge displays and smart content.
TCL's 4K/UHD-capable smart TVs based on the Android TV operating system are now available in the U.S., priced between $349 and $799.
These sets are exclusive to Best Buy and Target, and offer features like three HDMI ports, making them a great option for those looking for a high-quality viewing experience.
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Smart TVs with Google TV coming soon
TCL is releasing smart TVs powered by Google TV, with shipments expected to arrive in the U.S. and other parts of the world later this year.
These TVs will take the partnership between TCL and Google to the next level, allowing users to experience more with cutting-edge displays and smart content.
TCL is the second biggest supplier of smart TVs in the U.S., controlling around 14% of domestic marketshare.
Google TV is a more helpful and delightful TV experience that helps users find the content they love, according to Shobana Radhakrishnan, senior engineering director of Google TV.
The introduction of TCL Google TVs will be a major step in establishing a beachhead with major smart TV brands, a vital step towards achieving Google TV's goal of competing for global market share.
TCL has already begun shipping 4K/UHD-capable smart TVs based on the Android TV operating system, which will eventually be replaced by Google TV.
TCL's 4 series model sets are available in 50-, 55-, and 75-inch configurations, priced at $349, $399, and $799 respectively, exclusively at Best Buy.
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What Makes TVs Different?
TCL TVs stand out from the competition because they're able to offer premium features at a competitive price point, making them a great value for consumers.
TCL was founded in 1981, a full 57 years after Samsung, which started selling TVs in the US in 1960.
The brand has been consistently delivering high-quality TVs that bag awards and receive hype at electronics shows.
TCL's strong product offerings have allowed them to make an impressive climb in the TV market in a relatively short period.
The company was able to enter the US market in 2013, decades after other industry giants like LG and Sony.
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Company Ownership and Locations
TCL TVs are owned by TCL Industries Holdings Co., Ltd., also known as TCL Holdings, which is the controlling shareholder of TCL Electronics.
TCL has a strong presence globally, with manufacturing and assembly facilities in countries like Australia, Brazil, India, Mexico, Pakistan, Poland, and Vietnam.
The company's commitment to local production allows it to keep costs low, enabling the sale of affordable TVs to customers worldwide.
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An American Subsidiary Success
TCL's American subsidiary was a huge success, thanks to strategic planning and a strong banking relationship. They merged with Thomson Consumer Electronics in 2004, gaining access to the US market.
The parent company appointed Michelle Mao as president of the subsidiary in 2009, and she laid the foundation for TCL North America's success. Mao recognized the importance of a reliable bank and partnered with East West Bank for their expertise in cross-border business and financial solutions.
East West Bank's vice president and area manager, Pauline Hwang, worked closely with TCL to understand their financial needs. She brought a team of experts to meet with TCL, ensuring they had the right tools and access to funding.
TCL's banking relationship started with a standard account, but they quickly asked for additional services, such as a standby line of credit and an integrated payables system. TCL's product volume and inventory increased, and their standby line of credit grew from $250,000 to $4 million.
East West Bank's response time and care for TCL were unparalleled, making banking easy for the fast-growing business.
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Who Owns TVs?
TCL TVs are owned by TCL Industries Holdings Co., Ltd., often referred to as TCL Holdings.
This company is the controlling shareholder of TCL Electronics, which manufactures and sells TCL TVs.
TCL Holdings was formed during a corporate restructuring in 2019, where TCL-branded TVs were transferred to this new entity.
The founder of TCL is Mr. LI Dongsheng, who currently serves as chairman and executive director of TCL.
TV Manufacturing Locations
TCL has over 30 manufacturing centers spread across the globe, including Asia, Europe, North America, and South America.
The company has a massive global scale, with products being manufactured in various facilities around the world. Some of these facilities include the MOKA Manufacturing Centers in Mexico, Poland, India, and Vietnam.
TCL also operates manufacturing centers in China, such as Chengdu and Huizhou, as well as CSOT Manufacturing and R&D Centers in Wuhan and Guangzhou.
TCL's factory in Tirupati, Andhra Pradesh, India, produces TVs for the US market, while its two factories in the Quang Ninh Province of Vietnam make smart audio products and TVs for export to America and Europe.
In 2014, TCL bought Sanyo Electronic's Mexican plant in Tijuana, Baja California, which now produces TCL-branded television units in various sizes for the US market.
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