Trustly Payment Services: Instant, Secure, and Fee-Free

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Trustly is a payment service that allows users to make instant, secure, and fee-free transactions.

Trustly's instant payment technology enables users to make payments in real-time, without the need for credit or debit card information.

The service is built on a robust and secure platform, ensuring that all transactions are protected with state-of-the-art encryption.

What Is Trustly

Trustly is a Swedish fintech company that specializes in online banking payments. Founded in 2008, it allows users to make instant payments directly from their bank accounts.

Trustly's technology connects directly to a user's bank account, eliminating the need for credit or debit cards. This makes online shopping and payments more secure and convenient.

Trustly's services are used by over 400,000 businesses worldwide, including well-known brands like Zalando and Spotify. It supports 29 European countries and has partnerships with over 6,000 banks.

Trustly's technology is based on the Swedish banking system and is compliant with European banking regulations. This ensures that users' financial information is secure and protected.

Trustly's payment solution is designed to be fast, secure, and easy to use, making it a popular choice for online shoppers.

Intriguing read: Allianz Technology Trust

Features and Benefits

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Trustly offers instant payments and withdrawals, which is a game-changer for online shoppers and players alike. This means you'll get instant confirmation of your purchase and can withdraw your winnings much quicker than with other payment methods.

To use Trustly, you simply choose it as your payment method when making a purchase or deposit, pick your bank from the list of supported banks, log in to your bank's online banking site, authorise the payment, and you're done! This process is fast and secure.

Trustly's instant payments are particularly great for online casino players and sports bettors, who can get to their winnings much quicker than usual. This means you can enjoy your winnings sooner and get back to playing or shopping without any delays.

On a similar theme: Better Online Solutions

Instant Payments & Withdrawals

Trustly transactions are instant, unlike traditional bank transfers, which can take days to process. This means you'll get instant confirmation of your purchase when shopping online.

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With Trustly, you can deposit money straight away, and withdraw your winnings much quicker than with other payment methods. This is especially great for online casino players and sports bettors, who often have to wait days to get to their winnings.

Trustly's instant payments and withdrawals are perfect for subscription services, allowing you to pay for what you need without any delays.

No Hidden Fees

One of the biggest advantages of Trustly transactions is that they come with no hidden fees.

Unlike options like credit cards, which often come with processing fees, Trustly transactions are free of charge.

This means you can make payments without worrying about extra costs adding up.

Trustly transactions are a cost-effective option, especially when compared to other payment methods.

If there are any transaction fees, they're usually covered by the merchant, so you don't have to pay a thing.

Right for You

Trustly is fully licensed and regulated by the Swedish Financial Supervisory Authority (FSA), so you know it meets the strictest financial regulations and industry standards.

For more insights, see: RAIT Financial Trust

Low angle side view of positive young female entrepreneur in formal wear using laptop and performing online payment with credit card while sitting at table at workplace
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This means your money is protected, and you can trust Trustly with your online payments. Trustly connects directly to your bank, eliminating the need to share your card details online, which makes it even more secure.

Bank-level encryption and 2FA ensure that everything is as secure as it could possibly be, giving you peace of mind when making online payments.

Trustly transactions are instant, which is a game-changer for online industries. Whether you're shopping online, playing at an online casino, or paying for a subscription service, you'll get instant confirmation of your purchase.

Fast withdrawals are particularly great for online casino players and sports bettors, who can get to their winnings much quicker than with other payment methods.

Trustly is widely accepted across Europe in all different industries, from retail to gaming, so the opportunities are endless. Its popularity is continually growing, making it a great option for online payments.

Additional reading: StarkWare Industries

Security and Safety

Trustly is fully licensed and regulated by the Swedish Financial Supervisory Authority (FSA), meeting strict financial regulations and industry standards.

Take a look at this: Volvo Financial Services

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The platform is supervised by the Swedish Financial and Budgetary Supervisory Authority and complies with payment processing regulations, requiring authentication for all transactions.

A transaction can only be carried out if the user has provided their banking credentials, including a one-time confirmation code known only to them.

Trustly guarantees that the whole process is 100 percent secure thanks to an encrypted connection to the customer’s online banking.

However, it's worth remembering that banking regulations clearly state that you should not share your bank password with anyone.

To avoid risks, responsible users can take certain precautions, such as using a separate bank account dedicated only to payments through Trustly.

Trustly employs two-factor authentication to enhance security during transactions.

Bank-level encryption is also used to ensure that all transactions are secure.

You won't need to share your card details online, as Trustly connects directly to your bank.

For your interest: Mizuho Trust & Banking

Industries Catered To

Trustly caters to various industries, making it a versatile payment solution.

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In the financial services sector, Trustly offers a range of services including insurance, instant loans, trading, bank transfers, and account-to-account transfers.

The iGaming industry is also supported by Trustly, allowing users to transfer deposits from account to account without using cards or apps.

Thanks to its access to bank account deposits, users can quickly withdraw winnings and play in land-based venues.

Over 150 brands have adopted the Pay’n’Play feature, launched in 2016 specifically for the gambling sector.

Travelers can also utilize Trustly's online payments for transferring money, a feature that comes with no spending limits for large transactions and fast refunds.

A different take: Trust Brokerage Account

Company Information

Trustly was founded in 2008 in Stockholm, Sweden under the name Glue Finance. The company signed contracts with its first online retailers the same year.

By 2010, Trustly had expanded globally, opening its first international office in Malta and processing over one million transactions. This rapid growth set the stage for future developments.

Trustly has continued to expand its services through strategic investments and acquisitions, including a 25% stake acquired by Alfvén & Didrikson in 2011 and a €23 million investment from Bridgepoint Capital in 2014.

History

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Trustly was founded in 2008 in Stockholm, Sweden, under the name Glue Finance. The company quickly signed contracts with its first online retailers that same year.

Trustly opened its first international office in Malta by 2010, and processed over one million transactions. This marked a significant milestone for the company.

In 2011, Trustly introduced a second-generation platform, which likely improved the efficiency and effectiveness of its services. A strategic investment from Alfvén & Didrikson followed, acquiring a 25% stake in the company.

Trustly formed partnerships with Groupon and PayPal in 2014, and secured a €23 million investment from Bridgepoint Capital. This investment likely helped the company expand its services.

In 2016, Trustly launched "Pay N Play", a payment solution designed to streamline online transactions in the gambling sector. By 2022, over 200 brands supported this solution.

Trustly merged with Silicon Valley–based PayWithMyBank in 2019, enabling global merchants to accept online banking payments across Europe and the U.S. This merger likely expanded the company's reach and capabilities.

Trustly has continued to expand its services through acquisitions, including Ecospend in 2022 and SlimPay in 2023.

Broaden your view: Tata Consultancy Services

Nordic Capital's Tech & Payments Focus

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Nordic Capital has over two decades of experience investing in the Technology & Payments sector. This makes them one of the most experienced investors in Northern Europe.

Their focus is set on companies with great potential to drive superior growth and benefit from fundamental market trends.

Criticism

In 2013, a competing bank accused Trustly of accessing more customer data than necessary, including information about mutual funds and shareholdings, which allegedly compromised banking confidentiality.

Similar concerns emerged in 2016 in Poland when PayPal adopted Trustly’s services, with critics claiming this practice violated PayPal’s own policies.

The Finnish Financial Supervisory Authority ruled in 2018 that Trustly’s screen-scraping practices were illegal.

Trustly has maintained that its practices are governed by clear agreements and regulatory oversight.

The Swedish Financial Supervisory Authority issued a formal warning to Trustly in February 2022 and imposed a fine of SEK 130 million due to serious deficiencies in the company’s anti-money laundering (AML) practices.

Trustly responded to the warning by revising its practices, enhancing its compliance procedures, and committing to greater regulatory oversight.

Frequently Asked Questions

What companies use Trustly?

Trustly is used by several companies, including Nordnet, Coinbase, BokaDirekt, Avanza Bank, and Holland & Barrett, among others. These companies utilize Trustly's payment services to provide a seamless and secure payment experience for their customers.

Is Trustly the same as PayPal?

No, Trustly and PayPal have different approaches to payment processing, with Trustly connecting directly with your bank and PayPal acting as an intermediary

Tasha Kautzer

Senior Writer

Tasha Kautzer is a versatile and accomplished writer with a diverse portfolio of articles. With a keen eye for detail and a passion for storytelling, she has successfully covered a wide range of topics, from the lives of notable individuals to the achievements of esteemed institutions. Her work spans the globe, delving into the realms of Norwegian billionaires, the Royal Norwegian Naval Academy, and the experiences of Norwegian emigrants to the United States.

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