
Toyota Astra Motor is a subsidiary of Toyota Motor Corporation, one of the world's largest automakers.
The company is headquartered in Indonesia and is responsible for manufacturing and distributing Toyota vehicles in the country.
Toyota Astra Motor has a strong organizational structure that enables it to operate efficiently.
The company's organizational structure is designed to support its business objectives, which include increasing market share and improving customer satisfaction.
At Toyota Astra Motor, employees are the backbone of the organization, and the company offers various employment opportunities to suit different skill levels and interests.
The company has a diverse workforce, with employees from various backgrounds and expertise.
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Business Operations
Toyota Astra Motor has a well-structured distribution network that supports sales and after-sales services across Indonesia. This network is managed by 9 major dealers who oversee a total of 340 official dealers spread across 143 cities.
The 9 major dealers are divided geographically and include Auto2000, Nasmoco, PT Hadji Kalla, PT Hasjrat Abadi, PT Agung Automall, PT Dunia Barusa, PT Perintis Perkasa, PT Krida Dinamik Autonusa, and PT Anzon Auto Plaza. Each of these dealers has its own territory.
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Here is a list of the 9 major dealers and their respective territories:
- Auto2000 - Sumatera Utara, Sumatera Barat, Sumatera Selatan, Lampung, DKI Jakarta, Jawa Barat, Jawa Timur, Banten, and Kepulauan Nusa Tenggara
- Nasmoco - Jawa Tengah and Yogyakarta
- PT Hadji Kalla - Sulawesi Selatan, Sulawesi Barat, Sulawesi Tenggara, and Sulawesi Tengah
- PT Hasjrat Abadi - Sulawesi Utara, Sulawesi Tengah, Gorontalo, Maluku, Maluku Utara, Papua, and Papua Barat
- PT Agung Automall - Bali, Riau, Jambi, Bengkulu, Tanjungpinang, and Batam
- PT Dunia Barusa - Aceh
- PT Perintis Perkasa - Mebidangro
- PT Krida Dinamik Autonusa - Nusa Tenggara Barat
- PT Anzon Auto Plaza - Kalimantan Barat
Jaringan Distribusi
Toyota has a vast distribution network in Indonesia, which is crucial for sales and after-sales services. This network is supported by 9 main dealers who oversee dealerships across the country.
There are currently 340 official dealers spread across 143 cities in Indonesia. Here is a list of the 9 main dealers, divided by geographical region:
- Auto2000 is the main dealer for Toyota in the regions of Sumatera Utara, Sumatera Barat, Sumatera Selatan, Lampung, DKI Jakarta, Jawa Barat, Jawa Timur, Banten, and Kepulauan Nusa Tenggara. It was founded in 1975 as Astra Motor Sales and renamed Auto2000 in 1989.
- Nasmoco is the main dealer for Toyota in the regions of Jawa Tengah and Yogyakarta.
- PT Hadji Kalla is the main dealer for Toyota in the regions of Sulawesi Selatan, Sulawesi Barat, Sulawesi Tenggara, and Sulawesi Tengah.
- PT Hasjrat Abadi is the main dealer for Toyota in the regions of Sulawesi Utara, Sulawesi Tengah, Gorontalo, Maluku, Maluku Utara, Papua, and Papua Barat.
- PT Agung Automall is the main dealer for Toyota in the regions of Bali, Riau, Jambi, Bengkulu, Tanjungpinang, and Batam.
- PT Dunia Barusa is the main dealer for Toyota in the region of Aceh.
- PT Perintis Perkasa is the main dealer for Toyota in the region of Mebidangro.
- PT Krida Dinamik Autonusa is the main dealer for Toyota in the region of Nusa Tenggara Barat.
- PT Anzon Auto Plaza is the main dealer for Toyota in the region of Kalimantan Barat.
Kendaraan yang Dijual di Indonesia
In Indonesia, you can find a wide range of Toyota vehicles for sale. The Toyota Agya is one of the models available. It's a popular choice among locals.
Toyota offers a variety of models in Indonesia, including the Yaris and Prius. These models are known for their fuel efficiency and reliability. The GR Yaris and GR Corolla are also available, offering a sporty twist on the classic Toyota design.
The Toyota Vios and Corolla Altis are popular choices for those looking for a reliable and feature-packed sedan. The Camry is another option, offering a more premium driving experience. The Toyota Calya and Avanza are popular choices for those looking for a spacious and practical MPV.
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The Toyota Rush and Fortuner are popular choices for those looking for a rugged and off-road capable SUV. The Land Cruiser is a legendary off-road vehicle that's available for those who want to take on the toughest terrain. The Raize and Yaris Cross are also available, offering a more modern take on the SUV design.
Here's a list of some of the Toyota models available in Indonesia:
- Toyota Agya
- Toyota Yaris
- Toyota Prius
- Toyota GR Yaris
- Toyota GR Corolla
- Toyota Vios
- Toyota Corolla Altis
- Toyota Camry
- Toyota Calya
- Toyota Avanza
- Toyota Veloz
- Toyota Kijang Innova
- Toyota Kijang Innova Zenix
- Toyota Voxy
- Toyota Alphard
- Toyota Vellfire
- Toyota Rush
- Toyota Fortuner
- Toyota Land Cruiser
- Toyota Raize
- Toyota Yaris Cross
- Toyota Corolla Cross
- Toyota RAV4
- Toyota bZ4X
- Toyota Hilux Rangga
- Toyota Hilux
- Toyota HiAce Commuter
- Toyota HiAce Premio
Partnership and Employment
Toyota Astra Motor has a strong foundation in Indonesia, with a significant presence in the automotive market. The company employs 1,198 people, which demonstrates its commitment to creating jobs and contributing to the local economy.
Toyota Astra Motor's workforce is a vital part of its operations, enabling the company to deliver high-quality vehicles to customers.
Astra and Strengthen Partnership in Used Car Business
Astra and Toyota are strengthening their strategic partnership in the used car business in Indonesia. This partnership is through a joint venture in PT Astra Digital Mobil (ADMO), where Toyota acquired 40% of ADMO for $120 million.

ADMO owns OLX.co.id, one of the country's largest online classifieds platforms for second-hand goods and services. OLX.co.id has more than 8.5 million active users per month.
The partnership will enhance synergies between Astra and Toyota, making it easier for customers to buy new and used vehicles through a trade-in program. This is a significant development in the Indonesian used car market.
Astra Group's comprehensive automotive ecosystem and Toyota's technology and extensive network will be leveraged to modernize the used car sector. This will expand access for customers to obtain high-quality vehicles, financing, insurance, and aftersales services across the country.
Toyota's vision of "Mobility for All" will be realized through this partnership, which will extend its reach in the used car and mobility businesses.
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Toyota Astra Motor Employment Count
1,198 people are employed at Toyota Astra Motor.
Toyota Astra Motor is a significant employer, providing jobs for a substantial number of people.
Organizational Structure
Toyota Astra Motor's organizational structure is led by Hiroyuki Ueda as the President Director.
The company has a strong leadership team with Henry Tanoto serving as the Vice President Director.
The marketing department is headed by two directors, Anton Jimmi Suwandy and Hiroyuki Oide.
The financial department is also led by a team of two directors, Nini Tjandrasa and Takeshi Yamakawa.
Here is a list of the top directors at Toyota Astra Motor:
- Presiden Direktur: Hiroyuki Ueda
- Wakil Presiden Direktur: Henry Tanoto
- Direktur Marketing: Anton Jimmi Suwandy dan Hiroyuki Oide
- Direktur Finansial: Nini Tjandrasa dan Takeshi Yamakawa
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