As we've learned, Ticketfly was acquired by Pandora in 2015, and later sold to Eventbrite in 2019 for $200 million. This change in ownership led to a shift in focus, with Eventbrite prioritizing its own ticketing platform.
Ticketfly's demise was a result of increased competition from other ticketing companies, including Eventbrite, which was a major competitor. This competition forced Ticketfly to re-evaluate its business model and ultimately led to its decline.
In recent years, Eventbrite has been expanding its own ticketing platform, adding new features and services to attract more customers. This expansion has made Eventbrite a major player in the ticketing industry.
For event organizers and promoters, this means having more options for ticketing services, but also more complexity to navigate.
Ticketfly News
Ticketfly is being phased out by Eventbrite, which is introducing a new service called Eventbrite Music.
Eventbrite Music is a solution created specifically for independent music venues, promoters, and festivals to power their ticketing and streamline their business operations.
The new platform is built atop the Eventbrite platform and brings together the expertise and functionality of multiple platforms following the acquisitions of Ticketfly and ticketscript last year.
Eventbrite Music is live today in North America and Australia, and it leverages the strength and reliability of a platform that powered 3 million events around the world in 2017.
The platform will enable venues to either embed checkout in their website or use two-step purchase flow via Instagram, Facebook and Bandsintown.
Eventbrite Music is backed by a dedicated team of the industry's top music experts, who together with promoters, festivals, and more than 1,000 venues, make up a tight-knit independent live music community.
The new solution addresses the core needs of concert promoters, including reducing friction in their day-to-day operations, promoting profitable shows, and delivering a great experience for artists and fans.
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Ticketfly's Replacement
Eventbrite is phasing out Ticketfly and replacing it with a new service called Eventbrite Music.
Eventbrite Music is designed specifically for independent music venues, promoters, and festivals, and is built on top of the Eventbrite platform.
The new platform includes in-app ticket purchases through Instagram, as well as similar features through Facebook and Bandsintown.
Eventbrite Music is backed by a dedicated team of industry experts and has been tested with over 1,000 venues and promoters.
The platform aims to reduce friction in day-to-day operations, promote profitable shows, and deliver a great experience for artists and fans.
Eventbrite Music is the result of a "herculean effort" to address the core needs of concert promoters, according to Andrew Dreskin, President of Eventbrite's music division.
Eventbrite Music is live today in North America and Australia, and is expected to be a significant improvement over Ticketfly.
Frequently Asked Questions
What is Ticketfly used for?
Ticketfly is a cloud-based platform designed for event promoters and venues to manage ticket sales and events. It helps them streamline their ticketing operations and connect with fans.
Who bought Ticketfly?
Eventbrite acquired Ticketfly in 2019 for $200 million, expanding its ticketing capabilities. This strategic move marked a significant partnership between Eventbrite and Pandora.
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