The Daily Aus Cracks the Code for Business Growth and Engagement

The Daily Aus is a game-changer for businesses looking to crack the code on growth and engagement. By leveraging its unique blend of news, features, and analysis, businesses can tap into a vast and engaged audience.

With a focus on Australian business and economy, The Daily Aus provides a platform for businesses to reach a highly targeted and interested audience. This means businesses can get their message in front of the right people, at the right time.

The Daily Aus has seen significant success in driving business growth and engagement through its innovative approach to storytelling and content creation. Its team of expert journalists and writers craft engaging stories that resonate with readers.

By reading The Daily Aus, businesses can stay ahead of the curve and make informed decisions about their operations, marketing, and strategy. This is especially important in today's fast-paced and ever-changing business environment.

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The Daily Aus has experienced rapid growth, particularly on Instagram, thanks to its coverage of key events like the COVID-19 lockdowns and restrictions in Australia, the Black Summer bushfires, the George Floyd protests, and the US presidential election.

From July 2021, the publication built its online following from 100,000 to 270,000 in just five months.

The Daily Aus received $1.2 million in seed funding, led by former Nine CEO David Gyngell, in June 2022. This funding helped the publication take its growth to the next level.

Influencers played a significant role in the publication's early growth, sharing its content and attracting a new audience. The Daily Aus noticed that influencers were drawn to its straight-down-the-line reporting, free of opinion.

The publication partnered with outdoor advertising company JCDecaux to promote an online information hub in the lead-up to the 2023 Australian Indigenous voice referendum.

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The Daily Aus' communication strategy is truly impressive. They rapidly responded to the need for clear government information during the COVID-19 pandemic, which led to extraordinary growth.

Their success came from breaking down complex government announcements into easily digestible formats. They even created a daily case number post to help young people understand the situation.

The publication's content is designed to be "bite-sized" and written in plain English, making it perfect for a young Gen Z audience. In fact, 85% of their audience is under the age of 35, and 70% rely on The Daily Aus as their primary news source.

Meeting the audience where they are is crucial for effective communication and engagement. Young people want news to meet them where they are, not the other way around.

Traditional media businesses often misunderstand how young people interact with content on social platforms. Young people stay in-app, and they don't behave like traditional media companies think they do.

The Daily Aus took a bold decision to embed complete news stories directly within social platforms, despite potential drawbacks for traditional metrics. This approach has created a loyal readership that eagerly engages with additional offerings.

Young people are used to consuming content in bite-sized, easily digestible chunks, and The Daily Aus delivers its news content in this way. This strategy has proven effective, as 85% of The Daily Aus' audience is under the age of 35.

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The Daily Aus was founded by Sam Koslowski and Zara Seidler in 2017. They both quit their jobs in February 2021 to work at the company full-time.

Sam Koslowski has a background as a corporate lawyer at a law firm, and previously worked as a social media journalist at Fox Sports Australia. Zara Seidler graduated with a Bachelor of Arts from the University of Sydney and worked as a news producer at Sky News and as a government officer.

In 2020, Koslowski and Seidler appeared in Forbes' 30 Under 30 list for Media, Marketing & Advertising. This achievement speaks to their innovative approach to communication and engagement.

The Daily Aus has a team of 13 employees as of July 2023, with Billi FitzSimons joining as their first official editor in March 2022.

Building trust through crisis communication requires a deep understanding of how government decisions impact our daily lives. The COVID-19 pandemic proved to be a pivotal moment for The Daily Aus' growth strategy, and Mr Koslowski recognised young people's need to understand how government decisions affected their daily lives.

Young people were particularly affected by government decisions during the pandemic, as they had to navigate restrictions on social interactions and movement. It was the first time that young people had to understand how government decisions affected their lives – really.

The business' rapid response to this need catalysed extraordinary growth. The Daily Aus went from 3000 to 40,000 in 12 months, in 2020, and that was when they made the decision to quit their jobs and go all in on the business.

Breaking down complex government announcements into digestible formats was key to their success. They literally did a daily case number post breaking down what all the state premiers were saying that morning, and what they found was that there was this kind of ritual of the 11am press conference.

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The Daily Aus has taken a unique approach to monetization by prioritizing value alignment. This means they're selective about who they partner with, knocking back about 50% of advertiser pitches that come in.

Their focus on purpose-driven brands has proven successful, with the business employing 15 people and continuing to expand. The Daily Aus' commitment to ethical partnerships has led to strong relationships with aligned brands.

They say yes to brands that have transparency and have faced scrutiny before, backing The Daily Aus because of its values, not just for the potential to make money. This approach has helped them build a loyal community.

The newsletter strategy is another example of their innovative approach to revenue generation, with 250,000 daily subscribers who get to enjoy all content for free. The newsletter market in Australia is relatively underdeveloped, making it a lucrative product for advertisers.

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