
Target GJ Co's acquisition has been a game-changer for their logistics strategy, allowing them to expand their reach and improve efficiency.
The acquisition has given them access to a wider range of transportation options, including sea and air freight, which has reduced transit times and increased their ability to meet customer demands.
Their logistics strategy now includes a more robust network of distribution centers, enabling them to store and manage inventory more effectively.
This has resulted in a significant reduction in shipping costs and improved delivery times, making them more competitive in the market.
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Target Acquires Software Firm
Target has acquired software firm Grand Junction to improve its digital business and compete with Amazon. This is Target's first acquisition since 2013.
The deal is part of a broader overhaul of logistics operations at Target, aiming to enhance efficiency and profitability of its web business. The company has suffered setbacks in recent years, including a data breach and website outages.
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Target's online sales rose 22% in its most recently reported quarter, but that's well behind Walmart's 63% growth. With Grand Junction, Target could get deliveries to customers faster.
Grand Junction's platform links retailers and distributors to a network of over 700 carriers across North America. This allows for same-day delivery services, which are becoming increasingly important to customers.
Four out of five shoppers want same-day shipping, according to a survey by Temando. Only half of retailers offer this service, making it a competitive advantage for those who do.
The same-day service will expand to other New York City stores by October and to additional U.S. cities early next year. Grand Junction's 13 employees will relocate to Target's downtown San Francisco office to help with the rollout.
The acquisition is a strategic move to help Target compete with Amazon's Prime service, which offers same-day delivery in over 30 metropolitan areas.
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Importance of This Acquisition
Target's acquisition of Grand Junction is a significant move in the eCommerce space, and it's not the only one. 73% of shoppers want affordable, fast shipping, and Amazon has solved this with Amazon Prime.
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Amazon's focus on fulfillment is paying off, with the company out-performing the top 8 retail competitors combined by a gross margin. Its lead is increasing as its delivery promise improves.
Retailers like Walmart and Target are responding to Amazon's success by investing in their own eCommerce channels. Walmart acquired Jet.com to increase its online traffic and enter new audience markets.
Target's online sales, including Jet.com's, experienced 63% growth last quarter. This growth is a testament to the importance of thinking outside the box when it comes to eCommerce.
Target's acquisition of Grand Junction represents a unique shift in strategy, one that recognizes the need to consider digital platforms more strategically than just revamping one's own website.
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Logistics-Driven Strategy
Target is taking a bold step in its logistics-driven strategy by acquiring Grand Junction, a software company that specializes in local and same-day deliveries.
The acquisition is a response to the increased competition from Amazon, with Target aiming to enhance the efficiency and profitability of its web business.
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Target's standard delivery promise is 3-5 business days and free for orders over $40, but the acquisition of Grand Junction will enable it to expand same-day delivery in Tribeca to other neighborhoods and cities.
Speed matters, and Grand Junction's platform, combined with Target's 1,800 stores, allows for speed to the guest that can be very competitive.
The same-day service will expand to other New York City stores by October and to additional U.S. cities early next year.
Four out of five shoppers want same-day shipping, but only half of retailers offer it, making this acquisition a game-changer for Target.
The acquisition of Grand Junction will help Target compete with Amazon's delivery promise, which already lets members in about 30 metropolitan areas receive orders in as little as an hour.
Target's acquisition of Grand Junction is its first since 2013, and the deal is part of a broader overhaul of logistics operations at the company.
Grand Junction coordinates about 6 million local deliveries a month, nearly double the volume it handled two years ago.
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Looking Ahead
As Amazon's same- and/or next-day delivery is on the horizon, retailers are facing an uphill battle to compete with its free, two-day shipping.
Amazon's strategy of sacrificing margins for faster shipping is a costly one, with delivery costs reaching $7.2 billion in 2016.
Retailers need to find new ways to innovate if they want to hold onto market share.
Target is one company that's taking a bold step forward with Grand Junction, a solution that's transforming its delivery process to lower costs and improve its delivery promise.
Target's play on logistics could be a trendsetter, and it's a move that other retailers might need to consider to stay competitive.
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Dive Brief
Target is acquiring Grand Junction, a San Francisco-based transportation technology company, to improve and expand delivery capabilities. The acquisition will accelerate Target's investments in transforming its supply chain.
Grand Junction is a software platform used by retailers, distributors, and third-party logistics providers to manage local deliveries through a network of over 700 local and regional carriers. This network is already working with Target on a same-day delivery pilot at a Target store in New York's Tribeca neighborhood.
Upon the deal's close, Grand Junction founder and CEO Rob Howard will become a vice president of technology at Target, and employees will become Target team members.
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Dive Insight
Same-day delivery is a game-changer in e-commerce, offering customers the convenience of getting their purchases right away, just like they would in a physical store. This concept has proven to be a challenge, even for Amazon, which has mastered it.
The traditional supply chain model relies on efficient distribution to stores, with customers handling the last mile. However, Grand Junction has developed a solution that connects retailers with local and regional delivery companies, using technology to match inventory with delivery capacity.
Grand Junction's approach is based on two key ideas: that retailers know their inventory really well and that a network of local and regional delivery companies already exists. By leveraging these existing resources, Grand Junction has developed a platform that can efficiently manage local deliveries.
Here are some key statistics about the Grand Junction platform:
Target is investing in Grand Junction to improve its delivery capabilities and accelerate its efforts to transform its supply chain. By leveraging Grand Junction's technology and algorithms, Target aims to deliver to customers faster and more efficiently.
Beefes Up Grocery Team

Target has beefed up its grocery team by hiring executives from rival Walmart and General Mills. Mark Kenny will join Target from Walmart later this month to oversee the meat, seafood, and deli sections.
Liz Nordlie, a former General Mills executive, will run Target's privately owned food and beverage brands.
Target's grocery section hasn't been as big a draw for shoppers as it has for Walmart.
The company is working to change that by bringing in experienced leaders.
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Target Acquires to Expand Delivery
Target has acquired transportation technology company Grand Junction to help it move more quickly into the business of same-day delivery.
The acquisition will allow Target to expand its same-day delivery services, which it had already been working on through a pilot program in New York's Tribeca neighborhood.
Grand Junction's technology will be used to manage local deliveries through a network of over 700 carriers, helping to determine the most efficient route for delivery.
Target had already tested same-day delivery in 2014 and later in partnership with Instacart, but the acquisition will enable it to offer this service to more customers.
The same-day delivery service will expand to other New York City stores by October and to additional U.S. cities early next year.
With Grand Junction's platform, Target aims to offer same-day delivery to customers in a more economical fashion, competing with Amazon's Prime service.
Four out of five shoppers want same-day shipping, according to a survey by fulfillment software maker Temando, but only half of retailers offer it.
Grand Junction coordinates about 6 million local deliveries a month, nearly double the volume it handled two years ago.
The acquisition is part of a broader overhaul of logistics operations at Target, which aims to enhance the efficiency and profitability of its web business.
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