Synovate's Impact and Legacy After Ipsos Deal

Synovate's acquisition by Ipsos in 2011 marked a significant shift in the market research landscape. Synovate was absorbed into Ipsos's global network, expanding Ipsos's capabilities and reach.

Synovate's legacy lives on through Ipsos's continued commitment to innovative research methods. Ipsos has maintained Synovate's focus on providing actionable insights to clients.

Synovate's expertise in custom research and consulting has been integrated into Ipsos's service offerings. This has allowed Ipsos to better serve clients with complex research needs.

Ipsos's acquisition of Synovate has enabled the company to tap into Synovate's global network and expertise, further solidifying Ipsos's position as a leading market research firm.

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Synovate's impact was significant, with the company growing rapidly and expanding its services to over 70 countries.

Synovate's global reach allowed it to gather data and insights from diverse markets, making it a valuable resource for businesses and organizations.

The company's expertise in market research and analysis helped shape business decisions and strategies, driving growth and innovation.

Synovate's acquisition by Ipsos in 2005 further solidified its position in the market research industry.

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After the sale of Synovate, Aegis underwent a significant transformation, emerging as a scaled media and digital communications specialist.

Aegis returned £200 million to its shareholders via a special dividend, which helped reduce its net debt from £393 million to £128 million between 2011.

The post-merger revenue of Ipsos declined every year since 2011, a trend that has been consistent.

Ipsos sued Aegis for £100 million in 2013, alleging deception on the sale of Synovate, but the case was dismissed by the commercial court in 2015.

Synovate was a rapidly expanding company with a strong track record of acquisitions, including the purchase of Symmetrics in March 2004 and INNER Strategic Research in 2002.

Many of the companies founded by ex-Synovate staff are still thriving today, with around 40 firms established worldwide.

Synovate's acquisition of Blackstone Market Facts in India in September 2003 was a notable milestone in the company's history.

Adrian Chedore played a crucial role in the company's success, and his departure had a significant impact on the company's trajectory.

The company's ability to attract multiple suitors over the years is a testament to its strength and appeal.

Synovate's rebranding as Ipsos is a clear indication of the company's evolution and growth.

Synovate's impressive journey began with the acquisition of MEMRB Worldwide's ad hoc division and Demoscopie of France in July 2001.

In just a year, Synovate took over European group Market&More in February 2002, marking a significant expansion of its operations.

Synovate's aggressive growth continued with the purchase of UK firm Sample Surveys in August 2002 for up to £7.2m.

By September 2002, Synovate had acquired INNER for £3m, further solidifying its presence in the market research industry.

Aegis Research relaunched as Synovate in January 2003, signaling a new era for the company.

Synovate's acquisition of 100% of call centre monitoring firm ViewsCast in May 2003 marked a significant milestone in its growth.

By February 2004, Synovate had acquired TRBI, a top 10 UK agency, demonstrating its ability to attract top talent and expand its reach.

Synovate's global presence expanded with the acquisition of South Africa's Proactive Insight in June 2004.

The company's growth continued with the acquisition of French group Arteam and Italian firm AMT in June 2005.

Synovate's Asian operations were strengthened with the takeover of Asian youth trends researcher The Filter Group in October 2005.

By November 2005, Synovate had acquired Turkey's Plus Remark, further expanding its global footprint.

Synovate's Scandinavian operations were bolstered with the acquisition of Univero in December 2005.

Robert Philpott, Synovate's Americas CEO, was promoted to global chief operating officer in March 2006, a testament to the company's commitment to internal talent development.

Synovate's Dutch operations were strengthened with the acquisition of Interview-NSS in January 2007.

The company's Spanish operations were expanded with the acquisition of Metra Seis in September 2007.

Synovate's New Zealand operations were bolstered with the acquisition of Research Solutions in November 2007.

The company's UK operations were strengthened with the takeover of UK footfall measurement firm SPSL in December 2007.

Synovate's UK retail data analysis capabilities were enhanced with the acquisition of Peter Seagroatt & Associates in March 2008.

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The company's African operations were expanded with the acquisition of African research group Steadman in July 2008.

Synovate's UK operations were further strengthened with the acquisition of Research Solutions' UK business in August 2008.

Despite the challenges of the recession, Synovate's CEO Robert Philpott led the company through a substantial reorganisation of activities, resulting in a strong recovery in performance in 2010.

The company's growth continued with the acquisition of African research group Steadman in July 2008.

In March 2011, Aegis reported a strong recovery in performance at Synovate after the challenges of 2009.

By July 2011, Ipsos and Aegis had agreed a £525m deal for Synovate, marking a significant milestone in the company's history.