Sumitomo Rubber Industries is a Japanese multinational company that has been around for over 120 years. Founded in 1909, it has a rich history that spans across continents.
The company's roots date back to 1909, when it was established as a manufacturer of rubber products. Sumitomo Rubber Industries has since grown into a global leader in the tire industry.
Sumitomo Rubber Industries is headquartered in Japan and has operations in over 22 countries worldwide. Its products include tires, automotive rubber products, and other industrial products.
Dunlop Tyres Recalled in US
57 Sumitomo-made Dunlop two-wheel tyres were recalled in the US due to unknown reasons.
These tyres, branded as Dunlop TT93GP PRO MS, were produced at Sumitomo's Izumiotsu, Japan factory during production weeks 0125 to 2725.
A total of 57 units were shipped to U.S. tyre wholesalers, distributors, dealers or end users.
The recall notice was published by the US Department of Transport's National Highway Safety Administration (NHTSA).
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Here are some key details about the recalled tyres:
Additionally, another batch of 120 Dunlop GPR-300F tyres in size 110/70R17M/C 54H were recalled due to a problem with the breaker edge.
These tyres were produced in the Sumitomo Rubber Industries factory in Nagoya during production week 3924.
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Dunlop Official Tyre of GT7
Dunlop is the official tyre of Gran Turismo 7, a driving simulator for PlayStation 4 and 5. This partnership was confirmed at the Gran Turismo World Series round held in Berlin.
The tyre maker, Sumitomo Rubber Industries, says this collaboration forms part of the Dunlop brand strategy outlined in its R.I.S.E. 2035 long-term corporate plan. This plan aims to drive growth and success for the Dunlop brand.
The partnership between Dunlop and Gran Turismo 7 was announced in conjunction with the EU's approval of the SRI Dunlop deal. However, the process is not yet complete.
Here are some key points about the partnership:
- Dunlop is the official tyre of Gran Turismo 7
- Sumitomo Rubber Industries is the parent company of Dunlop
- The partnership is part of Dunlop's R.I.S.E. 2035 corporate plan
The partnership has significant implications for the European tyre markets and beyond, with plans to triple Dunlop brand tyre sales via Micheldever.
Dunlop Business Strategy
Sumitomo Rubber Industries' (SRI) Dunlop business strategy aims to make the brand a premium global player.
The company's R.I.S.E. 2035 long-term corporate plan outlines a strategy to achieve this goal, with the Gran Turismo 7 partnership being a key part of it.
SRI plans to complement its bold Falken brand with a premium Dunlop brand in a dual-brand strategy.
The company has already made changes in North America, introducing a new business structure.
SRI will focus on the Falken brand in the US, stopping Dunlop production at its US plant.
Here are some key points about SRI's Dunlop business strategy:
Dunlop's Premium Global Strategy
Dunlop's Premium Global Strategy is centered around becoming a premium, global brand. SRI's plan is to complement its 'bold' Falken brand with a 'premium, global' Dunlop brand in a dual-brand strategy.
SRI aims to make significant changes in North America, restructuring its business to accommodate this new strategy. The company is stopping production at its US plant to focus on the Falken brand.
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The acquisition of the Dunlop brand by Sumitomo Rubber Industries has huge implications for the European tyre markets. SRI's purchase of the Dunlop brand will be supported by its Micheldever Tyre Services (MTS) operation, which will help triple Dunlop brand tyre sales in the UK.
Here's a summary of the key points in SRI's plan for Dunlop:
- SRI aims to make Dunlop a premium, global brand
- SRI will stop production at its US plant to focus on Falken
- Micheldever Tyre Services will support the growth of the Dunlop brand
- SRI plans to triple Dunlop brand tyre sales in the UK
Squaring the Circle: Contradictory Performance
Achieving improvements in driving stability, comfort, wear resistance, and fuel efficiency is a big challenge in tire development.
Low rolling resistance is great for comfortable driving, but a firm grip is a must for effective braking.
The use of soft rubber to enhance grip means your tires will wear out fast.
Testing and analysis conducted by engineers at the Tyre Technical Center are at the heart of efforts to strike a balance among all these factors.
Engineers at the Tyre Technical Center are working hard to find a solution to this problem.
Their goal is to achieve the best possible overall tire performance.
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Dunlop History and Products
Dunlop is a well-known brand of tires and other rubber products that was founded in 1899 by John Boyd Dunlop in Dublin, Ireland.
In 1895, Dunlop invented the first pneumatic tire, which was initially designed for bicycles.
Dunlop's first tire factory was established in 1909 in Birmingham, England.
The company's early success was largely due to its innovative products, including the first tire with a detachable inner tube.
Dunlop's products were initially marketed under the brand name "Dunlop Rubber Company."
The company's first tire for automobiles was introduced in 1904.
Dunlop's tire designs have been used in various applications, including motorcycles, bicycles, and aircraft.
Dunlop is now a subsidiary of Sumitomo Rubber Industries, which acquired the company in 1929.
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Frequently Asked Questions
Is Sumitomo made by DUNLOP?
Sumitomo Rubber Industries was originally affiliated with Dunlop Japan, but it's now a separate company that acquired Dunlop Japan in 1963. Today, Sumitomo is a distinct global tyre and rubber company with its own brand identity.
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