
Square Cash offers a discount on certain transactions, which can be a great way to save money. This discount is available on transactions over $250.
You can also use a credit card to pay for Square Cash transactions, but be aware that there may be additional fees. These fees can range from 2.9% + 30¢ per transaction.
Some credit cards, like the Square Cash Card, don't have these fees. This can be a big perk for frequent users.
Setting Up a Discount Program
To set up a discount program, start by updating your pricing to account for the credit card processing fee. For example, if an item is $10 and you incur a 2.6% processing fee, you might price it at $10.27 to cover the cost.
You'll want to communicate the changes to your staff so they know how to apply the discount to the appropriate transactions. Train them on the new pricing and the discount program.
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Create signage or update your digital surfaces to market your cash discounting program. Clearly communicate what you're offering to your customers.
To apply the discount, create a discount through your Square Dashboard and enter the percentage discount you'd like to offer. You can then apply this discount when customers pay with cash.
Here's a step-by-step guide to creating a discount through Square Dashboard:
- Create a discount through your Square Dashboard.
- Enter the percentage discount you'd like to offer.
- Apply the discount to the transaction when the customer pays with cash.
Remember to also consider creating a list of frequently asked questions so your staff can easily reference answers if customers ask about the program.
Understanding Discounts with Square
A discount is a reduction in the price of a product or service. You can offer a discount to encourage purchases, attract customers, or promote specific items. With Square, you can manually or automatically apply pre-set percentage or fixed amount discounts to your sales.
You have two options for creating discounts: from the Square Dashboard on a laptop or desktop computer, or from the Square POS apps.
To create a discount from the Square Dashboard, sign in to your account and click Items & orders > Items > Discounts. Click Create a Discount or select a discount to modify, then enter the discount details, including the discount name, amount type, and applicable locations.
If you'd like to create a variable discount, select Variable amount or Variable percentage, and enter the amount or percentage at checkout.
Here are the steps to create a discount from the Square app: Open the app, tap ≡ More > Items, then tap Discounts > Create Discount or select a discount to modify. Enter the discount details, including the discount name, amount type, and applicable locations, then tap Save.
You can also create a discount through your Square Dashboard to offer customers a discount in exchange for purchasing with cash. Simply enter the percentage discount you'd like to offer and apply it when customers pay.
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What is a Discount Program?

A discount program is a great way to incentivize customers to pay with cash, rather than using a credit card. By offering a discount, you can pass the credit card processing fee savings on to your customers, making it a win-win for both you and your customers.
You can create a discount program in just a few steps. First, you need to update your pricing to recoup the cost of credit card transactions. For example, if an item is $10 and a credit card transaction incurs a 2.6% processing fee, you may price your item at $10.27 to cover the cost.
With Square, you can create and list a discount through your Dashboard and enter the percentage discount you'd like to offer in exchange for purchasing with cash. You can then apply this discount when customers pay.
A cash discount program is a specific type of discount program that rewards customers for paying with cash, rather than using a credit card. This type of program can also incentivize customers to pay their bills on time or even early.
You have two options for creating discounts with Square: you can create them from the Square Dashboard on a laptop or desktop computer, or from the Square POS apps.
The Durbin Amendment and Discounts
A discount must be a reduction in price, not an increase in price, according to the Cornell Law website. This means that if a business posts a price on the shelf, they must charge cash-paying customers less than that price at the register to be offering a cash discount.
The regular price posted must be what you would charge a consumer for paying with a card, not the cash price. This is a key distinction that some processors may try to blur.
Credit Card Fees: Is It Legal?
Credit card fees can be a major headache for small businesses. Many merchants are being pushed to adopt cash discounting programs, which some commenters have expressed skepticism about.
Some merchants have reported being cold-called by cash discount program companies, as Stan Efird mentioned. This suggests that cash discounting is being aggressively marketed to businesses.
Adding a cash discount to a customer's bill can be seen as a "double dip" by some, as Alan William Hopper pointed out. This is because the card fees are already a cost of doing business and are tax deductible.
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A merchant's processing company is not allowed to give them a kickback when doing cash discount, as Dave noted. This is according to the laws regulating credit card fees.
Here are some common types of credit card fees:
- Card-present fees: 2.5% + $0.10 per transaction
- Keyed-in fees: 3.5% + $0.10 per transaction
- Online fees: 2.9% + $0.30 per transaction
Note: These fees are subject to change and may vary depending on the merchant's contract with their processing company.
The Durbin Amendment
The Durbin Amendment is a key part of understanding discounts and surcharges. It defines the terms "discount" and "surcharge" in the context of payment card networks.
A discount must be a reduction in price, not an increase. The Cornell Law website defines "discount" as a reduction from the price that customers are informed is the regular price.
The regular price posted on shelves, menus, invoices, or advertisements must be what you would charge a consumer for paying with a card. This is the price that customers are informed is the regular price.
Paying less than the posted price is a discount, while paying more is a surcharge. This is a simple rule of thumb to keep in mind.
Razi confirms that if the price on the shelf is $10.00, any fee added at the register constitutes a "surcharge" under U.S.C. §1602(r).
Should You Offer a Discount?
Offering a cash discount can be a no-brainer if you've already priced your goods and services to account for the cost of credit cards.
You'll need to list credit prices on the shelves, but if you've already factored in credit card costs, it's easy to implement a cash discount program.
Some customers might think that cash-preferring businesses don't properly pay taxes, which can negatively affect perception of your business.
A cash discount program means passing the credit card processing fee savings to your customer, so it's essentially a benefit for them.
Surcharge programs, on the other hand, add a fee at the time of checkout and can be met with resistance from customers who see it as a penalty.
You can't add a surcharge to debit cards, so you'll still pay the costs associated with processing them.
Debit card processing fees can add up, especially if a significant portion of your processing volume is debit.
If you want to implement a cash discount program, choose a processor that will help you correctly do so and avoid those peddling surcharge programs under the "cash discount" name.
Discover more: Is Cash a Debit or Credit
Frequently Asked Questions
How to make a discount on Square?
To create a discount on Square, sign in to your Square Dashboard and navigate to Items & orders > Items > Discounts, then click Create a Discount. From there, enter the discount details, including name, amount type, and applicable locations.
Sources
- https://squareup.com/us/en/the-bottom-line/managing-your-finances/cash-discounting
- https://www.sellercommunity.com/t5/General-Discussion/Has-anyone-implemented-cash-discount-with-Square-surcharge/td-p/382359
- https://squareup.com/help/us/en/article/3955-create-and-manage-discounts
- https://www.cardfellow.com/blog/cash-discount-eliminate-processing-fees/
- https://nationalprocessing.com/solutions/cash-discount-program/
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