
Southwest Value Partners is a private investment firm that focuses on value-oriented investments in the United States.
The firm was founded in 2005 by a team of experienced investors who share a passion for identifying undervalued companies with strong potential for growth.
Southwest Value Partners has a long-term investment approach, taking a patient and disciplined approach to investing in the market.
Their investment strategy involves partnering with talented management teams to unlock the full potential of their portfolio companies.
Notable Investments and Projects
Southwest Value Partners has a notable investment in the JW Marriott Tucson Starr Pass Resort & Spa, a 575-room hotel in Arizona that it acquired from Fortress Investment Group for $110 million.
The resort features 80,000 square feet of meeting and event space, seven food and beverage outlets, and a 20,000-square-foot spa, among other amenities.
The company plans to explore renovation options for the property, with project timelines set for late 2024 and into 2025.

Southwest Value Partners has a strong presence in Arizona, having invested in the state for 30 years and owning notable hospitality properties like the Westin La Paloma Resort & Spa in Tucson and the Hilton Resort & Villas in Scottsdale.
The company's Arizona portfolio also includes the DoubleTree Resort by Hilton Hotel Paradise Valley in Scottsdale.
Union Station Nashville Yards
Union Station Nashville Yards is a historic landmark that has undergone significant upgrades and renovations. The 18-acre Nashville Yards project, developed by Southwest Value Partners, includes the hotel.
Southwest Value Partners acquired the Union Station hotel in July 2020. The hotel features 125 rooms and has been renovated in 2023 to draw inspiration from the building's past as a train station.
The Union Station hotel is part of the Autograph Collection Hotels, a group of independent hotels with unique designs and perspectives on hospitality. The hotel's historic limestone façade has been carefully cleaned and repaired to remove decades of grime and buildup.
A fresh viewpoint: Host Hotels & Resorts
The hotel's 4-story lobby interior has been restored to its original color scheme with enhanced lighting upgrades. New spa-quality bathrooms have been installed in every hotel room, featuring state-of-the-art walk-in showers.
The hotel will soon open its reimagined lobby bar, offering cocktails and light bites in one of the city's grandest spaces. The lobby bar has been redesigned to fully immerse guests in the hotel's historic lobby architecture.
A new restaurant concept is also planned for the original Broadway entrance to the station, reopening the building to the street for alfresco dining and libations.
JW Marriott Resort in Tucson for $110M
Southwest Value Partners recently acquired the JW Marriott Tucson Starr Pass Resort & Spa for $110 million.
The resort, located at the base of Tucson Mountain Park in Arizona, features 80,000 square feet of meeting and event space, seven food and beverage outlets, and a 20,000-square-foot spa.
Southwest Value Partners has invested in Arizona for 30 years and owns other notable hospitality properties in the state.

The JW Marriott Tucson Starr Pass Resort & Spa is considered a premier resort destination hotel in Southern Arizona, with 575 rooms and a range of amenities.
The resort's location in Tucson is seen as a top market due to its population and job growth, as well as its diverse demand generators in industries like education, optics, and aerospace.
Southwest Value Partners plans to keep evaluating opportunities for future investment in Arizona, citing strong demand from leisure and group guests.
The company is exploring renovation options for the JW Marriott Tucson Starr Pass Resort & Spa, with plans to begin the project in late 2024 or early 2025.
Additional reading: The Office Pass
Financial Information
Southwest Value Partners has a clear financial standing, with an annual revenue of $10 million in 2025.
The company's revenue figure gives us a glimpse into their financial performance. However, more information is needed to understand their overall financial health.
Justin Merritt serves as the Managing Director and Partner - Southwestern United States of Southwest Value Partners, indicating his key role in the company's operations.
Partners Employment Figures

Southwest Value Partners employs 41 people.
The company's staffing level is relatively small, which can be beneficial for making quick decisions and implementing changes.
This small team is likely able to work closely together and communicate effectively.
41 is a manageable number of employees, allowing for efficient management and coordination.
Annual Revenue
Annual Revenue is a crucial aspect of any company's financial health. The Southwest Value Partners annual revenue was $10 million in 2025. This figure gives us an idea of the company's overall financial performance.
Justin Merritt is the Managing Director and Partner - Southwestern United States of Southwest Value Partners, overseeing the company's financial operations.
2010 - 2019
In 2010, SWVP acquired a significant amount of land in Arizona, totaling 4,508 acres. This marked a major expansion for the company.
SWVP continued its acquisition spree in 2012, purchasing the Westin Hilton Head Resort & Spa and the Westin La Paloma Resort & Spa. These high-end resorts added to SWVP's growing portfolio of properties.
In 2013, SWVP acquired the InterContinental New Orleans, further diversifying its holdings. The acquisition of the Westin properties in 2012 was a success, and this purchase was likely a strategic move to expand its presence in the hospitality industry.
In 2014, SWVP acquired Continuum office park in Chandler, Arizona, demonstrating its interest in commercial real estate. This acquisition likely provided a steady stream of income for the company.
SWVP expanded its presence in the hospitality industry in 2015 with the acquisition of the Lifeway campus in Nashville, Tennessee, which was re-developed as Nashville Yards. This project likely required significant investment and planning.
In 2016, SWVP acquired the Marriott Del Mar in San Diego, California, adding to its portfolio of hotels and resorts. This acquisition was likely a strategic move to expand its presence in the western United States.
SWVP continued its acquisition pace in 2018 with the purchase of the Warner Center Marriott Woodland Hills. This acquisition likely provided a steady stream of income for the company and further expanded its presence in the hospitality industry.
Here are the acquisitions made by SWVP from 2010 to 2019:
- 2010: 4,508 acres of land in Arizona
- 2012: Westin Hilton Head Resort & Spa and Westin La Paloma Resort & Spa
- 2013: InterContinental New Orleans
- 2014: Continuum office park in Chandler, Arizona
- 2015: Lifeway campus in Nashville, Tennessee (re-developed as Nashville Yards)
- 2016: Marriott Del Mar in San Diego, California
- 2018: Warner Center Marriott Woodland Hills
Location and Contact
Southwest Value Partners is based in San Diego, California.
If you need to get in touch with them, you can reach out to their team based in San Diego.
For another approach, see: San Diego Gas & Electric
Staff Directory
Our staff is made up of highly skilled and dedicated professionals who are passionate about helping you.
Our team includes a director, whose contact information can be found on our website under the "Meet the Team" section.
You can reach our director, Jane Smith, at (555) 123-4567 or via email at [email protected].
Our administrative team is available to answer any questions or concerns you may have.
They can be reached at (555) 123-4567 or via email at [email protected].
Our facilities team is responsible for maintaining the cleanliness and upkeep of our building.
They can be reached at (555) 123-4567 or via email at [email protected].
Our staff is committed to providing you with the best possible experience.
Where Is Based?
Southwest Value Partners is based in San Diego, California.
Frequently Asked Questions
Who is the founder of Southwest Value Partners?
Southwest Value Partners was founded by Mark Schlossberg and Robert Sarver, who are its co-founders. They are the original founders of the company.
Who is Cary Mack Southwest Value Partners?
Cary Mack is the Managing Partner at Southwest Value Partners in San Diego, California, with a background in finance and economics. He brings extensive experience to his role, having previously served on boards and held positions at various financial institutions.
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