Southwest Rapid Rewards Annual Fee: A Comprehensive Guide for Credit Card Holders

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The Southwest Rapid Rewards annual fee can be a bit of a mystery, but don't worry, we've got you covered. The fee for the Southwest Rapid Rewards Priority Credit Card is $149 per year, which is a significant cost for some cardholders.

This fee can add up quickly, especially if you're not using the card's benefits frequently. However, if you're a frequent Southwest Airlines flyer, the benefits of the Priority Credit Card might outweigh the cost of the annual fee.

To help you decide, it's essential to understand the benefits of the Southwest Rapid Rewards Priority Credit Card. The card offers 7,500 bonus points after your Cardmember anniversary, 40% back on in-flight drinks, and a Global Entry or TSA PreCheck fee credit.

Pros and Cons

The Southwest Rapid Rewards credit card has its advantages and disadvantages, and it's essential to consider both before making a decision.

A high rewards rate is one of the benefits of the Southwest Plus Card, allowing you to earn points on your purchases.

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Membership fees are a drawback, which may offset the benefits of the card for some users.

The Southwest Plus Card offers a 50,000 points initial rewards bonus, a significant incentive for signing up.

No intro APR on purchases and balance transfers means you'll need to pay the regular interest rate from the start, which can be a disadvantage if you carry a balance.

Reviews and Comparison

The Southwest Rapid Rewards Plus Credit Card has a 3.5 WalletHub Rating, which is based on its performance in earning airline rewards. This is a decent rating, but it's worth noting that the card's features and benefits can vary depending on the specific cardholder needs.

The card has a $69 annual fee, which is a relatively low fee compared to other credit cards. However, it's essential to consider whether the card's benefits and rewards are worth the cost.

Here's a comparison of the Southwest Rapid Rewards Plus Credit Card with some popular alternatives:

As you can see, the Chase Sapphire Preferred Credit Card has a higher WalletHub Rating and a higher rewards rate, but it also has a higher annual fee. The Southwest Rapid Rewards Priority Credit Card has a higher WalletHub Rating and a higher rewards rate, but it also has a higher annual fee.

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The card has a regular APR of 20.49% - 27.49% (Variable), which is a relatively high rate. However, it's essential to consider this rate in the context of the card's overall benefits and rewards.

Overall, the Southwest Rapid Rewards Plus Credit Card is a solid choice for those who want to earn airline rewards, but it's essential to weigh the card's features and benefits against its annual fee and regular APR.

Benefits

The Southwest Rapid Rewards annual fee is a small price to pay for the numerous benefits it offers. For frequent Southwest travelers, the Southwest Rapid Rewards Plus Credit Card is an excellent choice.

You'll earn 2 points per $1 spent on Southwest Airlines purchases, which can be redeemed for flights, hotel stays, car rentals, and more. The points don't expire, giving you flexibility in how you use them.

The card also offers purchase protection, which covers items purchased with the card in the event of damage or theft, with a limit of $10,000 per claim. Extended warranty protection is also available, extending the original manufacturer's warranty by one year on eligible purchases.

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In addition to these benefits, the card offers travel benefits like auto rental collision coverage, roadside dispatch coverage, lost luggage insurance, baggage delay insurance, and travel accident insurance. These benefits can be a lifesaver in case of an emergency while traveling.

Here are some of the travel benefits in more detail:

The Southwest Rapid Rewards Plus Credit Card also offers a sign-up bonus of points after spending a certain amount on purchases within the first five months from account opening. The exact amount and terms of the bonus vary, so it's worth checking the card's details.

Overall, the benefits of the Southwest Rapid Rewards Plus Credit Card make it an excellent choice for frequent Southwest travelers.

On a similar theme: Southwest Rapid Rewards plus

Target Audience and Eligibility

The Southwest Rapid Rewards credit cards have specific target audiences, and understanding who they're for can help you decide which card is right for you.

If you only charge in U.S. dollars, this might be a good option for you. Occasional Southwest flyers who want to earn Rapid Rewards points without a high annual fee will also appreciate these cards.

Credit: youtube.com, Southwest Rapid Rewards Premier Credit Card VS Priority | Benefits, Annual Fee & More

Individuals who can take advantage of the 2 points per dollar earning categories, particularly on Southwest flights and partner purchases, will benefit from these cards. Travelers who value perks like two EarlyBird Check-Ins per year and the ability to earn points towards free flights will also find these cards appealing.

If you're a business owner, you might be interested in the Southwest Rapid Rewards Premier Business Credit Card, which offers benefits like two EarlyBird Check-Ins for priority boarding. However, if you want more benefits, you might want to consider the Southwest Rapid Rewards Performance Business Credit Card.

Target Audience

If you're considering applying for a Southwest Rapid Rewards Plus Credit Card, it's essential to understand who the target audience is. The card is best suited for individuals who only charge in U.S. dollars.

Occasional Southwest flyers can also benefit from this card, as it allows them to earn Rapid Rewards points without a high annual fee. This makes it an attractive option for those who don't fly frequently.

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To get the most out of this card, you should be able to take advantage of the 2 points per dollar earning categories, particularly on Southwest flights and partner purchases. This can lead to significant rewards over time.

Individuals who value the 3,000-anniversary bonus points, which help offset the annual fee, are also a good fit. This bonus can provide a nice boost to your rewards balance.

Travelers who appreciate perks like two EarlyBird Check-Ins per year and the ability to earn points towards free flights will also enjoy this card.

Premier Business Eligibility

Business owners are the ideal candidates for the Southwest Rapid Rewards Premier Business Credit Card. They'll appreciate benefits like two EarlyBird Check-Ins for priority boarding.

The card also offers 6,000 bonus points each anniversary, which can be a significant perk for business owners.

If you're a business owner looking for even more benefits, you might want to consider the Southwest Rapid Rewards Performance Business Credit Card.

For Business Owners

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For business owners, the Southwest Rapid Rewards Premier Business Credit Card is a great option. It offers benefits like two EarlyBird Check-Ins for priority boarding and 6,000 bonus points each anniversary.

Business owners will appreciate the card's annual fee increase to $149, which now includes additional benefits such as a first checked bag free for the cardmember and up to eight passengers on the same reservation.

The card's new bonus categories are a major perk, earning 2X points on the first $8,000 in combined spending at gas stations and restaurants each anniversary year.

The Southwest Rapid Rewards Performance Business Credit Card is another great option for business owners, with a $299 annual fee that includes benefits like first checked bag free and unlimited upgrades to Extra Legroom seats.

This card also offers a range of bonus categories, including 2X points on spending at gas stations and restaurants, 2X points on all hotel purchases, and 2X points on local transit, rideshare, and commuting.

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Business owners who already have the Southwest Rapid Rewards Plus Business Credit Card will also see some new benefits, including a first checked bag free for the cardmember and up to eight passengers on the same reservation.

Here's a quick comparison of the two business cards:

Ultimately, the best card for business owners will depend on their individual needs and spending habits.

Annual Fee and Changes

The annual fee is changing for Southwest Rapid Rewards credit card holders. Current cardholders will start paying the increased annual fee on their 2026 account anniversary date.

The new annual fee is not explicitly stated in the article, but it's implied that it's higher than the previous one. This change will likely affect current cardholders' budgets and decision-making about keeping their card.

Here are the key dates to keep in mind:

  • 2026 account anniversary date: Current cardholders start paying the increased annual fee.
  • July 29, 2025: Southwest begins selling assigned seating.
  • January 27, 2026: Boarding perks kick in and Early Bird Check-In will no longer be available for purchase.

What's Changing

If you're a frequent flyer or have a Southwest credit card, you're probably aware that some big changes are happening. Southwest credit cards are increasing their annual fees, and some benefits are being eliminated.

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The Southwest Priority card will no longer offer a $75 travel credit or four upgraded boardings after December 31, 2025. The same card will also stop earning 2x points on Southwest Cruises, Rapid Rewards Hotels, and car rental partners, internet, cable, phone, select streaming, and local transit and commuting after that date.

Current Southwest cardholders will start paying the increased annual fee on their 2026 account anniversary date. This change affects not only the personal credit cards but also the Southwest business card portfolio.

Here are the key changes to keep in mind:

* Southwest Priority card benefits being eliminated:

+ $75 travel credit

+ Four upgraded boardings

+ 2x points on Southwest Cruises, Rapid Rewards Hotels, and car rental partners, internet, cable, phone, select streaming, and local transit and commuting

  • Early Bird Check-In will no longer be available for purchase after January 27, 2026
  • New seating and boarding benefits will be effective when Southwest begins selling assigned seating on July 29, 2025, and operating with assigned seating on January 27, 2026.

Impact on Current Holders

If you're a Southwest Rapid Rewards credit card holder, you might be wondering what's in store for you with the upcoming changes. All benefits will take effect on July 24, 2025.

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You won't have to wait long to start enjoying the new perks, as they'll kick in just a few days later. The seating perks begin July 29, 2025.

The boarding perks, however, will take a bit longer to arrive, kicking in on January 27, 2026. These two perks are tied to operational changes that the airline isn't quite ready to roll out.

You'll be charged the higher annual fee with your 2026 cardmember anniversary. This gives you plenty of time to try out the new perks and decide whether the card is worth keeping for another year.

Analysis and Conclusion

The changes to Southwest's credit card lineup are a mixed bag, making it harder for the airline to stand out from the rest.

Southwest's credit cards now offer standard perks like free checked bags, early boarding, and elite status credits for spending, which used to be a unique selling point.

For some travelers, these changes will make sense and be a welcome upgrade.

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The airline's new direction may be a turn-off for others who valued its distinct approach.

If you're already a Rapid Rewards credit cardholder, you have until your 2026 renewal date to try out the new benefits before you're on the hook for the steeper annual fee.

This gives you a chance to decide if the new benefits work for you or to explore other options.

Kristen Bruen

Senior Assigning Editor

Kristen Bruen is a seasoned Assigning Editor with a keen eye for compelling stories. With a background in journalism, she has honed her skills in assigning and editing articles that captivate and inform readers. Her areas of expertise include cryptocurrency exchanges, where she has a deep understanding of the rapidly evolving market and its complex nuances.

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